One of the easiest ways to build trust with potential clients is to borrow the trust of a trusted third party.This is part of why stuff like speaking at a national/international conference ranks so highly on trustvelocity.com. Getting an article you've written published in a trusted publication works the same way.
Having done this myself for clients, I can tell you that it's possible but not easy or straightforward. It helps to know a thing or two about how to choose the right topic, approach editors in the right way, and to know how assertively and how often to follow up.
That's why I hosted a live Dev Shop Marketing Briefing with a guy who's been doing exactly this for 15 years.
Carl Friesen has over 15 years of experience helping business professionals reach their ideal clients through publishing content. He uses his background in journalism to develop content that demonstrates the expertise of business professionals, while also being of interest to the people in his clients’ markets.