After I sent this email, some of y'all asked me to expand it into a series.
It's been a while since I sent that email, so let's start with some context and a refresher on the overall approach I'm laying out for you.
Remember that if you're a total generalist now, and you want the benefits of specialization but you're somewhat risk averse or somewhat intimidated by the idea of a narrow focus in your business . . .
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