And THAT is why we can’t have nice things…

I’m a terrible person.

My trash service offers three sizes of trash cans. I don’t pay for the biggest size; I have the medium size one because it’s usually big enough.

Except every so often it isn’t big enough and I’ll stick the oversized thing I need to get rid of in the back of my car, drive into town, and stealthily drop it into this certain dumpster I know about.

Yesterday I cruised by my secret dumpster spot and the owners of the dumpster had put a padlock on it. There didn’t used to be a padlock on it.

Clearly they had wised up to my shenanigans and I’m pretty certain when they did someone at that business said, “THAT is why we can’t have nice things here!”. 😡

Like I said, I’m a terrible person (sometimes).

If I wanted to solve this problem I would pay more to get the larger trash container from my trash service.

If you wanted to solve your “not enough good clients” problem, you would do the following:

  1. Stop marketing yourself as a generalist and focus on a specific, narrow type of client.
  2. Build a repeatable, reliable way of generating leads.

I know this email is basically doing this:

draw two circles, now draw the rest of the owl


If your dev shop got fewer than 10 leads last week, you need to take this free email course –> http://positioningcrashcourse.com

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