About a year ago my previous car–a 2012 VW TDI–had it’s check engine light go on, and I had it towed into the repair shop.
The ride into the repair shop with Jim–the tow truck driver–held an interesting lesson.
Jim told me that he volunteers with the Bodega fire department, and about once a month they respond to a driver careening off the cliffs next to Highway 1, which look a lot like the picture below:
Jim also told me that he used to be a technician at Medtronics, a $20B medical tech company. He told me that the VAST MAJORITY of people who have a stent surgically installed do nothing at all to improve their diet or exercise situation, even though they may be one only more heart attack away from certain death.
I checked up on this, and he’s basically right. A study published in April in the Journal of the American Medical Association shows one in four men doesn’t make any lifestyle changes at all after a heart attack, stroke, or other major cardiac event. (Women tend to do better when it comes to following through on changes like this.)
The study looked at smoking cessation, healthy eating, and physical exercise. Out of 7,519 patients surveyed in 17 countries, just 4.3 percent of participants improved their habits in all three areas, more than 30 percent made two lifestyle changes, and more than 47 percent changed at least one lifestyle behavior to better their health.
I think that’s what Jim was referring to. Only 4.3% of study participants used their actions to say “I will do everything in my power to prevent this from getting worse”.
If your business’s primary health problem is commoditization, the symptoms are easy to spot.
Downward rate pressure, lots of competitive bidding for work, and a power dynamic that skews heavily towards the client end of the relationship.
If you’d like to do everything in your power to make things better, then check out http://commodityprisonbreak.com now.
Talk to you soon,