I would write about marketing more
I would write about marketing more if that would help my audience “do better marketing”. As it turns out, doing good marketing is the second-order consequence of doing other things well. And so I write about those other things instead — the causes rather than the effects — knowing that better marketing will flow from these things quite naturally: Your quest to find a place in the market where your self-made expertise produces exceptional value. Your quest to deepen and strengthen that expertise. Your quest to package that expertise in an attractive way. Your quest to make yourself and your …