The WordPress Plugins I Use For a Lead-Generation Website and Why

It’s kind of a lot, but there are some important jobs that have to be done on a lead-generation site: https://wordpress.org/plugins/broken-link-checker/ Because broken links suck. (Edit: my WordPress expert buddies tell me to disable this except when needed because it breaks stuff.) https://wordpress.org/plugins/404page/ lets me create a custom 404 error page with valuable resources and a list opt-in instead of a generic 404 page https://wordpress.org/plugins/duplicate-post/ lets me easily duplicate pages (and blog posts, but I only use this to dupe pages) without jumping through the typical WordPress hoops https://wordpress.org/plugins/email-marketing/ Adds the Drip JavaScript code to the site for me. https://wordpress.org/plugins/wonderm00ns-simple-facebook-open-graph-tags/ …

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CPP 001: Introduction to The Paradox

What is this podcast all about? Well, it’s about overcoming the paradox that prevents our consulting businesses from becoming highly compensated, highly in demand.

One Step More Specific

Sometimes positioning is not about going from generalist all the way to fully focused expert. It can be a more gradual process.

Introduction to The Paradox

What is this podcast all about? Well, it’s about overcoming the paradox that prevents our consulting businesses from becoming highly compensated, highly in demand.