Jonathan Stark on The Key to Building Authority

The #1 organic Google search result for “mobile strategy consulting” is Jonathan Stark.  He even ranks above IBM for that search term, and giant companies like Accenture have to pay to get on the first page for it. How did he get there? Did he use SEO consultants, heavy-duty inbound link-building, and the latest Google-manipulation techniques to claw his way to that #1 spot?Nope.In this 45-minute interview with Jonathan, he explains how he did it. I’ll spill a few of the beans now: it involves passion, authenticity, and consistent focus. And sharing. A LOT of sharing.Jonathan spills the rest of …

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Keith Perhac on Building Your Consultancy's Authority

I had the pleasure of speaking with Keith Perhac a few weeks ago. Through his company DelfiNet and SaaS product Summit Evergreen, Keith has seen firsthand how his clients–very successful information marketers–use their mailing lists to build their audience’s trust and boost sales.In this hour long interview, Keith gives insight into what the technical consultancy can learn from high-earning information marketers. We talk about identifying your niche, building your list, making the most of a small list, learning to be dogmatic, and TONS of other interesting stuff related to building authority.I’m going to be opening up new My Content Sherpa …

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