Lead Generation and Positioning Diagnostic Questions All responses are confidential Name* First Last Email* How many employees or contractors does your business have on payroll?*Count yourself as 1 employee.Are you planning any changes to your business or life in the next 6 months that would increase expenses by more than 20% over current expenses?*NoYesPlease elaborateIf you got no new clients starting today, how many months could your current contracted clients + cash reserves/savings sustain you before you had to incur additional debt or find some new way to bring money in? In other words, how long is your “runway”?*Do your best with the numbers below. Accurate figures are best, but estimates or even guesses are better than nothing. Note that some of these questions are about leads and some are about prospects.How many inbound leads do you generate each month?*An inbound lead is someone who gives you a way to contact them because they’re interested in something that you do, though they may not want to hire you right away.A prospect has expressed interest in hiring you or buying something from you. In other words, you've probably discussed a specific potential project.Please describe where your inbound leads come from.*What percentage of inbound leads turn into clients?*How many proposals, estimates, or quotes do you submit to prospects every month on average?*In other words, how many times/month do you offer a prospect the chance to hire you?What percentage of leads do you refer away or decline?*Again, do your best with the numbers below. Accurate figures are best, but estimates or even guesses are better than nothing.What is your average client lifetime value?*How many clients did your business work with over the last year?*Tell me about your risk tolerance*How risk tolerant are you in your life?Avoid risk at all costUsually avoid riskNeither avoid nor embrace riskRisk doesn't bother meI eagerly embrace or seek out riskOf your previous clients, where do you have the strongest proof?*Proof = relevant testimonials, case studies, reference accounts, or ability to use a client's logo. The strongest proof comes from compelling case studies, impressive case studies, well-known/respected client names, or a massive amount of proof.What subset of your previous client work offers the most access?*Access is connections or people willing to introduce you to prospective clients. So if you've worked with clients in 5 different market verticals, which market vertical offers you the greatest level of *access* to additional clients?What subset of your previous client work has the most profit potential?*Which type of previous client work was the most profitable? Which has the most potential to be *more* profitable?Which subset of your previous client work did you find the most satisfying?*The following questions ask about various ways to create a new market position. Note that you may answer “none” to all of them except for one and that’s 100% fine. I’m asking about every common possible way to implement the Category Pioneer strategy. Nobody uses all of these approaches; most use just one or two. What invention(s) of yours do you think could add significantly more value for clients?What service bundling/unbundling could add significantly more value for clients?What insider status or “localization” do you have that could add significantly more value for clients?What problem focus could add significantly more value for clients?What new/emerging/niche technology platform are you prepared to use to deliver significantly more value to clients?What emerging market demand are you seeing that you could fill by focusing your marketing on?What new price segment seems to be the basis for a new market position for your business? This iframe contains the logic required to handle AJAX powered Gravity Forms.