Building Authority

Can you build a list even if you have NOTHING to say?

You can listen to this post instead of reading it: Or… you can read it: In my coaching and consulting work, I’ve encountered several situations where my client sees the benefit of building a list but feels quite nervous about putting themselves out there by writing content for a list. I have an idea that…

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A Survey Format for Discovering Expensive Problems

One of the ways to learn more about the expensive problem(s) your development shop solves is to survey people. You can survey past clients, current clients, and companies that aren’t even your client at all. Here are some suggestions on how to do that. Nothing kills a survey response rate like a long survey, so…

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Kill Your Blog

If you’ve been struggling to keep your company blog up to date, you’re not alone. You and millions of other small business owners have a web site, and that site almost certainly has a blog. Or…as I like to call it, the black hole where good intentions go to die. If your blog hasn’t been…

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Jonathan Stark on The Key to Building Authority

The #1 organic Google search result for “mobile strategy consulting” is Jonathan Stark.  He even ranks above IBM for that search term, and giant companies like Accenture have to pay to get on the first page for it. How did he get there? Did he use SEO consultants, heavy-duty inbound link-building, and the latest Google-manipulation…

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Keith Perhac on Building Your Consultancy's Authority

I had the pleasure of speaking with Keith Perhac a few weeks ago. Through his company DelfiNet and SaaS product Summit Evergreen, Keith has seen firsthand how his clients–very successful information marketers–use their mailing lists to build their audience’s trust and boost sales. In this hour long interview, Keith gives insight into what the technical…

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