It’s not the *best* summary of this episode, but it might be the most interesting: Stephen Warley of Life Skills That Matter talks about running weird businesses. We talk about a lot more — including how Stephen built a 2-sided marketplace that sold training to the broadcast industry and generated ~$600k/year in revenue. This interview was originally livestreamed (https://www.youtube.com/watch?v=gXvmJkXf_lc) and has been converted to audio for this podcast.
Jay Clouse is a writer, host of Creative Elements, and the creator of Freelancing School. He is also the founder of Unreal Collective, a community for creatives. We had a surprisingly delightful conversation. I’m not surprised because I suspect anything about Jay, just that it’s rare to encounter someone in the advice-to-freelancers game with such a refreshingly simple approach to cultivating new opportunity. Listen for more details. This interview was originally livestreamed (https://www.youtube.com/watch?v=mETk6w4_IwU) and converted to audio here.
It really is harder for us to sell advisory services. But we can learn and adapt and grow.
There are 4 reasons why it’s harder to sell advisory services.
What if marketing wasn’t an extra job; what if it was bundled with the service delivery? What if the service delivery itself was the marketing?
I believe a useful form of order can emerge from chaos. You can purposefully use focused chaos to *create* order.
I think I’m going to have to try this Twitch thing because there’s something unique and valuable in the context it creates. Something I suspect more of us are hungry for.
A bullshit-free zone.
The question: “My biggest challenge is connecting the dots between what I want to do and then finding companies who are interested in those services.”
Going about your life and doing what you can to help those you encounter who might be in distress and then going on about your life again isn’t enough when you have an audience.
Being the custodian of an audience brings with it additional responsibility. We need to think about this.
I assume you will, at some point, write a book.