Mutt Lange is my spirit animal

I believe I may have a few things in common with the multi-Grammy winning producer Mutt Lange. And of course, we have a few differences too. He, for example, has written songs and produced albums for AC/DC, Def Leppard, Foreigner, Michael Bolton, The Cars, Bryan Adams, Huey Lewis and the News, Billy Ocean, Maroon 5, Lady … Read more…

Lead Magnet Options

Following on to the Minimum Viable Funnel article, I’d like to drill into each component of the funnel. Today, let’s look at lead magnets. As a refresher, remember that my Minimum Viable Funnel looks like this: Promotional activity (like teaching) –> Lead magnet –> 3 months of “lead nurture” emails that are constantly reminding subscribers … Read more…

CTA-able Content Marketing

The question “how do I use content marketing to benefit my professional services business” comes up a lot. If you Google that exact query string, you’ll get a lot of useless advice. Advice on the benefits of content marketing. Reasons why you should do it, even if you’re a small services business. Listicles with 59 … Read more…