Skip to content
More leads for your dev shop
  • Home
  • The Positioning Manual for Technical Firms
  • Articles
  • Services

Email Marketing

Why you need to repeat yourself via email

When you start using email marketing in an effective way, it makes you feel like a spammer, at least at first. I know a few people who haven’t copped to this, but most business owners who are new to email marketing find that it feels “spammy” at first to use email marketing effectively. Even if the emails … Read more…

Categories Daily Posts, Email MarketingTags daily-emails

Don’t underestimate how lazy your clients are

I just spent $50 to buy a bombilla (a straw used to drink tea made with loose leaf Yerba Mate). Here it is: If you know anything about bombillas, you know this is the equivalent of spending $20 for a cup of coffee. It’s a premium price. In a lot of ways, I’m rather thrifty (I’m mostly … Read more…

Categories Daily Posts, Email Marketing, PositioningTags daily-emails

About Philip Morgan

I advise self-employed software developers on how to move from generalist to specialist, and how to generate leads.

My most helpful resources include:

  • * A free email course on positioning --> http://positioningcrashcourse.com
  • * A how-to manual on positioning for self-employed software developers --> http://thepositioningmanual.com
  • * A resource center with tons of content on marketing your services --> https://philipmorganconsulting.com/resources/
© 2018 • GeneratePress