Email Marketing

Why you need to repeat yourself via email

When you start using email marketing in an effective way, it makes you feel like a spammer, at least at first. I know a few people who haven’t copped to this, but most business owners who are new to email marketing find that it feels “spammy” at first to use email marketing effectively. Even if the emails…

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Don't underestimate how lazy your clients are

I just spent $50 to buy a bombilla (a straw used to drink tea made with loose leaf Yerba Mate). Here it is: If you know anything about bombillas, you know this is the equivalent of spending $20 for a cup of coffee. It’s a premium price. In a lot of ways, I’m rather thrifty (I’m mostly…

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