Tap into your inner Ignaz Semmelweis

Ignaz Philipp Semmelweis was a Hungarian physician who pioneered a breakthrough medical technology. His ideas were not accepted at the time. Some of his more, em, “motivated” critics tried to have him committed to a mental institiution. Ferdinand Ritter von Hebra lured him, under the pretense of visiting one of Hebra’s “new Institutes”, to a … Read more…

PROOF

I want to share a bit of marketing inspiration from one of the greats: Never make your claim bigger than your proof. And always join your claim and your proof at the hip in your headlines, so that you never trumpet one without the other. — Gary Bencivenga I would go beyond headlines to say … Read more…

Even I won’t stoop that low…

You’ll often hear me say that having an amazing website design doesn’t really matter. Of course, I need to bracket a broad claim like that with some caveats… I was doing some research for a coaching client recently and came across the site below: This is clearly below the “floor” I would put on acceptable … Read more…

Angioplasty and you

About a year ago my previous car–a 2012 VW TDI–had it’s check engine light go on, and I had it towed into the repair shop. The ride into the repair shop with Jim–the tow truck driver–held an interesting lesson. Jim told me that he volunteers with the Bodega fire department, and about once a month … Read more…

News robots

Recently I came across a Gizmodo article I think you’ll find interesting.Michael Nunez, reporting for Gizmodo: But if you really want to know what Facebook thinks of journalists and their craft, all you need to do is look at what happened when the company quietly assembled some to work on its secretive “trending news” project. … Read more…

Scheduling your heartburn

When I was younger, I could easily digest a wooden chair leg if you gave me enough hot sauce to go with it. Nowdays… I have to carefully schedule eating even medium spicy Indian food so I have enough time to digest it before I hit the sack. If I don’t, it’s HEARTBURN CITY and … Read more…

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I’ve got a sore throat that tells me I’ve been working too hard as of late, so I’ll keep this short. When it comes to a 404 page for your website, you can do better than something like this: Generally I try to avoid doing unsolicited “teardowns” because there’s all kinds of context that–as an … Read more…

I need a nickname…

Sometimes I think I need a nickname. The best one that’s surfaced thus far is “The Positioning OG”. I’m OK with that one for now, but maybe there’s a better one out there… Lemme know if you have suggestions. 🙂 Recently I was interviewed by someone with an awesome nickname: One Click Lindsey (aka Lindsey Anderson). She … Read more…

How many battles to fight at once?

An interesting question came up during my uGurus presentation on lead generation yesterday. “How many lead generation approaches should you be focusing on at once?” I know about 5 years ago I would have said “none”, because I didn’t understand the importance of marketing my own services. I just depended on luck and anxiety-fueled hustle … Read more…

Excellent references available upon request

List member Elliot sent me this amazing example of a complete lack of focus: I see a ton of websites for software development shops that look exactly like this. Every possible service offered and the kitchen sink thrown in for good measure! If you’d like a head start on an alternate, highly-focused approach, check out http://1pageleadgen.site It’s a … Read more…