Market Research

How big is the apps market?

A mentoring program participant asked me how big the apps market is. I said, “great question! Let me look into that.” And I did. Behold, a 21-minute analysis of two questions: How many entities are building a revenue-generating mobile app? How many entities have a revenue-generating app they’d like to rescue or dramatically improve? Here’s…

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The "how many are there game": digital agencies

Quick! How many digital advertising agencies with 200 or more employees are there? That’s the question list member Ted posed to me after I recently issued my standing invitation to do the math on any market’s size. Ted’s company has some specialized skill in helping his clients escape “Excel Hell”, which is that delightfully awful…

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