Demonstrating expertise

OK, enough high level stuff. Let’s get into the nitty gritty. The #3 job of your content marketing is to help prospects understand if you’re the right fit by showing what it’s like to work with you. The #2 job of your content marketing is to increase familiarity by appearing regularly in front of your prospects. For software development … Read more…

Content Marketing for Development Shops

Content Marketing for Development Shops Content Marketing is one of the best ways to steadily acquire leads for your development shop without the continual spend required by ads or other lead generation efforts. If you take the wrong approach to content marketing, you’ll waste a lot of time and get no real results. This crash … Read more…