The True Purpose of Content Marketing Might Surprise You

I’d like to tell you what the true purpose of content marketing is. First, you should understand what content marketing is not: A quick win that produces overnight results A band-aid for a broken sales process or other business problem The least expensive marketing channel I expect by now, you’re saying to yourself, “wow, Philip, you … Read more…

Content Marketing for Development Shops

Content Marketing for Development Shops Content Marketing is one of the best ways to steadily acquire leads for your development shop without the continual spend required by ads or other lead generation efforts. If you take the wrong approach to content marketing, you’ll waste a lot of time and get no real results. This crash … Read more…