No Opt-ins

More content, less writer's block

Do you hate writing? Well, I have bad news and I have good news. The bad news first. Done right, content marketing begins to attract clients to you, lowering your cost of new client acquisition. But, content marketing requires that you create… content. Most folks automatically think writing when they think about creating educational content.…

Read More

Demonstrating expertise

OK, enough high level stuff. Let’s get into the nitty gritty. The #3 job of your content marketing is to help prospects understand if you’re the right fit by showing what it’s like to work with you. The #2 job of your content marketing is to increase familiarity by appearing regularly in front of your prospects. For software development…

Read More

The success is in the plan

This article won’t be very actionable. You’ll be tempted to skip it, which would be a huge mistake. You’ll be tempted to skip it because planning a successful content marketing campaign is hard stuff. It seems much easier and more productive to get busy writing some blog articles. But without a good plan, any effort…

Read More

The #1 problem with content marketing

The #1 problem with content marketing is that it’s a job. Doing content marketing well and consistently is. a. job. It takes specialized skills, time, effort, and a calendar. This crash course is here to: Show you all the shortcuts I know about Help you avoid wasting time doing content marketing activities that won’t work Build…

Read More

The True Purpose of Content Marketing Might Surprise You

I’d like to tell you what the true purpose of content marketing is. First, you should understand what content marketing is not: A quick win that produces overnight results A band-aid for a broken sales process or other business problem The least expensive marketing channel I expect by now, you’re saying to yourself, “wow, Philip, you…

Read More