Positioning

Specialization

I’m sorry, but you’re going to have to market yourself. There are a million unhelpful ways to understand marketing, and two ways that are useful to us here. The first is Seth Godin’s definition, which is (I’m paraphrasing here): marketing is changing the culture. OK fine, let’s scope that down a bit to the level…

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The side door

I’ve put off doing this for a few days because it makes me so nervous. Makes me feel naked. I wrote about something I feel really strongly about. I’m afraid I’ll get criticized for it, and have resisted sharing it here. But yet, it’s closer to the core of why I show up the way…

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Booby trapped!

Hovercraft!! Whoopie cushion!! Itching powder!! X-ray glasses!! Shocking handshake!! Some of you will be old enough to remember the advertisements in the back of kids magazines selling the kinds of toys that–I guess?–appealed to kids in the 60’s and 70’s. My grandparents had a cache of these in their mountain house, and on visits I…

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Is there something different about the positive one?

List member Kai Davis had this to say about the “are 66% of jewelers jerks” question (shared w/permission): I’d look at the Jeweler that was positive in his communication with me. Is there something different about his : – Business? – Market? – Marketing? – Services? – Clientele? That stands out and that I can…

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Not every dollar is worth a dollar

Not every dollar is worth a dollar to you. Some dollars are worth more to your business, and some are worth less because they come with unattractive direct or indirect costs to you. In the late 90’s, I worked as a Microsoft Certified Trainer (MCT). It was a baller job for me back then, and…

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“are 66% of jewelers are jerks?” mailbag

Great responses on the “are 66% of jewelers jerks?” email, y’all! Here’s an anonymized roundup of the various kinds of responses y’all shared: “We have boundaries around here” “I will not work with people I do not believe in. Unfortunately, if I don’t like them because they are jerks, the bar to believe in them…

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I know three jewelers

I know three jewelers and two of them are jerks. Is this enough information to make an important business decision on? So the full story here is I kind of know three jewelers. One of them is a friend, Robert. He designed and cast this awesome belt buckle I’ve been wearing daily for almost 10…

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Connecting with startups outside the big startup hub cities

I recently spoke with someone who some of you can learn a lot from. Andrew Askins runs a small dev shop in Charleston, SC, and on the latest episode of my podcast, he breaks through how he’s fixed a positioning problem and how he’s started to get his lead generation flywheel working. To listen, subscribe…

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I have no idea if this is legal

So I think this is OK under fair use… A coaching client of mine is starting a podcast. It’s going to be great. He and I were talking about interviewing and I made a short list of people I consider excellent interviewers. Tim Ferriss is not on that list. He has this tic where his…

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“The daily”

“Is there something you do every day that builds an asset for you?” That’s Seth Godin in a recent, short, very worthwhile blog post: https://seths.blog/2018/09/the-daily/ I email my list every (week)day. Even if the emails themselves are more ephemera than asset, I’d like to believe the thinking they force (in me and hopefully in you),…

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