Curve ball

I love it when the host of a podcast I’m guesting on throws me a curve ball. In fact, I kind of wish it would happen more. (Probably some famous last words there.) Anyway, I was recently a guest on The Startup Success Podcast with Bob Walsh and Patrick Foley. They threw me a curve … Read more…

What’s your “single”?

A couple of days ago I wrote: Is it easy to forgo mentioning other compelling attributes of your product or service in order to focus on just one? You bet it isn’t. ūüôā It’s¬†brutally¬†hard. This is somewhat like being a musician who has recorded an¬†amazing¬†album with 12 great songs on it and then having to … Read more…

Bring the PARTY to your next event!

I saw this awesome sign while running an errand in Santa Rosa, CA recently: It very simply says, “Bring the PARTY to your next event. Call 1-800-TORTILLA”. Notice what the sign is¬†not¬†saying: We make the complex problem of preparing delicious Mexican food simple You bring your appetite, we bring the technical details of food prep … Read more…

What about The Olds?

During my recent uGurus presentation on lead generation, I got an interesting question: Webinars seem great in terms of Trust Velocity, but will they work for members of the Baby Boomer generation? BTW, Baby Boomers are between 52 and 70 years old. TL;DR: yes, they will if you don’t put too many obstacles in the … Read more…

Feeling the nickname love

I’m feeling the nickname love. Here’s what I heard back from you RE: yesterday’s email saying I need a nickname (along with an AMAZING picture): Lance had tons of ideas: The Positionist The Positioner Position Professor Position Master The Position Sensei Pretty good! I’m partial to “The Positionist”. Michael offered: The Positioning Sherpa I like … Read more…