Positioning

[PMC] It’s time to KILL

(Readin’ time: 56s) “…and then, it’s time at that point to be the ambitious, super-achieving person who you’re gonna be and kill it. It’s time to kill. And it’s time to enjoy the killing because by killing you will make something else even better live. And I think that not enough gets said about the…

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[PMC Weekend Edition] Thinking and consultants

(Readin’ time: 1m 21s) Some of y’all get paid for your thinking more than for your doing, so you’ll probably find this bit of insight on thinking from professor of philosophy Rebecca Kukla quite fascinating: overcast.fm/+PbpJYEvbA/38:56. The whole interview is great, but this bit on where and how you do your thinking is really insightful,…

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[PMC] The Fire Swamp of Ideation

(Readin’ time: 6m 35s) Onward with the second of three ideation pathways. (BTW, if you’re like “what the heck is this guy talking about”, I’m continuing a series that started here.) It’s possible that your corpus of prior client work won’t provide you the raw material you need to identify patterns. That means your lowest-risk…

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[PMC] Series: Ideation from your clients

(Readin’ time: 6m 30s) Alrighty, let’s start talking about ideation. It’s worth talking about the elephant in the room: why ideation? Don’t your clients bring the ideas, and you bring the muscle and smarts to execute them? Well, see, this is my whole thesis about marketing for professional services: It’s the process of connecting and…

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[PMC] Series: All the ideation and validation methods

(Readin’ time: 2m 18s) After I sent this email, some of y’all asked me to expand it into a series. It’s been a while since I sent that email, so let’s start with some context and a refresher on the overall approach I’m laying out for you. Remember that if you’re a total generalist now,…

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[PMC] Mailbag: Skin in the game

(Readin’ time: 8m 57s, but worth every second 🙂 ) I got some very interesting replies from y’all to the Skin in the Game email. I wanted to make sure I had permission from everyone to share these replies, thus the delay in turning them around for you. Overall, it seems like the sentiment among…

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[PMC Weekend Edition] That’s How I Did ‘Em

(Readin’ time: 21 seconds) Big Daddy Kane was crusading for IP protection in the year 1994: www.youtube.com/watch?v=HvzNOW5HnPg Kool and the Gang were urging you to stop overthinking things and take action in 1981: www.youtube.com/watch?v=qchPLaiKocI (There is nothing as pure and beautiful as someone who has just gotten a new toy and can’t wait to (over)use…

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[PMC Weekend Edition] No Data Science Job Titles

(Readin’ time: 21 seconds) This, despite the somewhat sensationalist title, is interesting: www.forbes.com/sites/forbestechcouncil/2019/02/04/why-there-will-be-no-data-science-job-titles-by-2029/ So is this: forrestbrazeal.com/2019/01/16/cloud-irregular-the-creeping-it-apocalypse/ We’ve all read Marc Andreesen’s Why Software is Eating the World article, and it articulates something real and true, but the articles above point out that the tech industry tends to eat itself first. Happy Saturday, -P

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[PMC] Milk of the Moon

(Readin’ time: 2m21s) After my ex-wife left me for a cult leader in 2008, there were two albums that really got me through the following months: Wilco’s Sky Blue Sky and Greg Brown’s Milk of the Moon. I got to see Greg Brown perform last night here in Sebastopol. I’ve never seen him live before,…

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