The WordPress Plugins I Use For a Lead-Generation Website and Why

It’s kind of a lot, but there are some important jobs that have to be done on a lead-generation site: https://wordpress.org/plugins/broken-link-checker/ Because broken links suck. (Edit: my WordPress expert buddies tell me to disable this except when needed because it breaks stuff.) https://wordpress.org/plugins/404page/ lets me create a custom 404 error page with valuable resources and … Read more…

Resurrect Your Blog

The last article I published here was called Kill Your Blog. As the reactions1 to this idea rolled in over the last week or two, it’s become clear that people agree with the idea, but I could do a better job of explaining its nuances and how to implement it. So here goes. What About Current, … Read more…

Brennan Dunn on Monetizing Your List (Even if You’re Not a Sleazy Internet Marketer)

I had the pleasure of chatting with Brennan Dunn for about 40 minutes on the subject of monetizing your list, even if you’re not a sleazy internet marketer. I mean think about it. What can a technical consultancy really do with a list of email addresses? Brennan talked me through the whole process: How a technical consultancy … Read more…