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3 Content Marketing Ideas For the Time-Constrained Dev Shop

I just finished reviewing Dan Norris’ new book Content Machine. This is one of the better books I’ve read on content marketing, and it’s chock full of good advice on how to do excellent B2B content marketing. In particular, his chapter 4 on differentiating your voice is excellent. Here’s the problem I see with Dan’s advice: I…

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Can you build a list even if you have NOTHING to say?

You can listen to this post instead of reading it: Or… you can read it: In my coaching and consulting work, I’ve encountered several situations where my client sees the benefit of building a list but feels quite nervous about putting themselves out there by writing content for a list. I have an idea that…

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The WordPress Plugins I Use For a Lead-Generation Website and Why

It’s kind of a lot, but there are some important jobs that have to be done on a lead-generation site: https://wordpress.org/plugins/broken-link-checker/ Because broken links suck. (Edit: my WordPress expert buddies tell me to disable this except when needed because it breaks stuff.) https://wordpress.org/plugins/404page/ lets me create a custom 404 error page with valuable resources and…

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A Suggested Interview Question List for Content Marketing Articles

I frequently interview my clients in order to produce articles and big ‘ole series of educational content that attract leads and build trust. This is the question list I usually use: Background/Setup What do things look like today for the reader that needs the help this article will deliver? Why is the problem this article…

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A Survey Format for Discovering Expensive Problems

One of the ways to learn more about the expensive problem(s) your development shop solves is to survey people. You can survey past clients, current clients, and companies that aren’t even your client at all. Here are some suggestions on how to do that. Nothing kills a survey response rate like a long survey, so…

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Resurrect Your Blog

The last article I published here was called Kill Your Blog. As the reactions1 to this idea rolled in over the last week or two, it’s become clear that people agree with the idea, but I could do a better job of explaining its nuances and how to implement it. So here goes. What About Current,…

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Kill Your Blog

If you’ve been struggling to keep your company blog up to date, you’re not alone. You and millions of other small business owners have a web site, and that site almost certainly has a blog. Or…as I like to call it, the black hole where good intentions go to die. If your blog hasn’t been…

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