Non-creepy love for Philip at 9:01 am EST

List member Tricia shared her experience with being on the receiving end of daily emails. Emails that she started out not really even wanting… — I’ve been wanting to email you for a little while with this little story.  Initially I kind of hated your emails. I sneered at them and celebrated a little every … Read more…

Growing a beard

They wanted to put Chuck Norris’s face on Mount Rushmore, but the granite wasn’t hard enough for his beard. Chuck Norris doesn’t shave, his beard grows to the perfect length and stops. There is no chin behind Chuck Norris’ beard. There is only another fist. Chuck Norris’s beard can type 140 wpm. There you have … Read more…

The size-speed illusion

Ever wonder why people die at railroad crossings? Somewhere around 2,000 to 3,000 collisions, around 1,000 injuries, and around 250 deaths per year happen at railroad crossings. Along with many other things, those numbers were even worse in the 80’s. It seems so simple! See train coming, get out of the way before the train … Read more…

Being Michael Jordan

Replicating Michael Jordan’s career is like getting struck three times by lightning. Closer to an act of God than anything you have control over. Being a sought-after expert consultant is a job you can hire yourself for. It’s something you can dream, plan, execute on, achieve, and get better at. It’s 99% under your control. … Read more…

Impulse buy

It’s easier said than done, but in your positioning statement, avoid fancy language. Instead, opt for plain, clear descriptions of whatever it is you’re describing. At the Whole Foods checkout today I noticed something that made me think of you and how you might describe your market position. Everybody knows that items displayed in a … Read more…

It’s bigger on the inside

Most niches are bigger on the inside than they appear from the outside. I’m not sure I can prove this to you. You’re just gonna have to trust me. Want to attract better clients? Identifying a strong market position is step #1. Learn how here: http://thepositioningmanual.com Talk to you soon, -P PS – The recording from … Read more…

…Also Expert Shoe Repair

I hope you’re starting a week of challenging, interesting work done either for your own product(s) or for wonderful clients who highly value your expertise. If not, maybe this will lighten your spirits: If you’re stuck being like “Lionel Hutz Attorney Also Expert Shoe Repair”, I’d like to help you get unstuck and moving towards … Read more…