- Death, Taxes, And Behavioral Economics
- “Some day this war’s gonna end”
- Where does the center of the colosseum come from?
- Simon Wardley’s brand colosseum
- What can you buy into?
- Buying vs. buying into
- Buy-in is free, but it might not be cheap
- The tools of progress
- Sharing with, and efficiency
- Efficient marketing
- Idea -> Tools or Tools -> Idea?
- What actually IS Direct Response Marketing
- Boon or no boon?
- Does “brand” equal “expensive”?
- Person in service of idea and ultimately brand
- 1/3rd way recap
- Blair Enns’ brand colosseum
- David Baker’s brand colosseum
- Chris Ferdinandi’s brand colosseum
- Jonathan Stark’s brand colosseum
- Alex Hillman and Amy Hoy’s brand colosseum
- Apex desires
- Vibrating Palm
- Done for now
A brand colosseum offers a way to show up in the world and sells the skills and gear that enable this way of being.
Chris Ferdinandi is a friend, and has built a business I admire.
In the mid-90’s, I became fascinated with ultralight backpacking. The experiential difference between hauling 40 pounds of gear and food and 20 pounds — enabled by expensive, specialist ultralight gear — is transformative. If ultralight backpacking is a movement, the movement probably started with this book by Ray Jardine.
My recollection of Ray’s book is that it had a fair bit of information on DIY-ing ultralight gear. Before you knew it, the company GoLite was selling factory-built ultralight backpacking gear. GoLite became one of several companies that moved into the ring of commerce around this idea of ultralight backpacking.
This conversation with Chris might be of interest: https://philipmorganconsulting.com/podcast/tsme-156-chris-ferdinandi/