START HERE
Services
About
Workshops
The Expertise Incubator
Consulting and Coaching
Resources
Book: The Positioning Manual for Indie Consultants
Book: The Positioning Manual for Technical Firms
Join Email List
Article Archive
Free Live Community Events
Podcasts
Tools
Menu
Services
About
Workshops
The Expertise Incubator
Consulting and Coaching
Resources
Book: The Positioning Manual for Indie Consultants
Book: The Positioning Manual for Technical Firms
Join Email List
Article Archive
Free Live Community Events
Podcasts
Tools
CPP 089: USP vs. UVP vs. Positioning