Our culture has a bias towards data, and as a result, data gathered through small-scale research can make your firm’s marketing and consulting work more effective.
As an investment in your firm, small-scale research can have 3 functions:
- Generate better sales leads
- Support a thought leadership campaign
- Help train junior individual contributors through experiential learning
Interestingly, these 3 functions are not mutually exclusive. You can use small-scale research to pursue all 3 at the same time.
My small-scale research consulting can help you produce a premium research-backed content marketing asset with minimal involvement from your team (this focuses on #1 above), or I can help you build the internal capacity to ship your own research (this can tie into any of the 3 items above).
Just email email@example.com about Small-Scale Research Consulting and we’ll start the conversation.
Consulting CPA firm Small Batch Standard engaged me for Small-Scale Research Consulting. Their story: