PMC Core Skills Workshop: Point of View
Point of view is positioning squared
When clients face a risky change, your well-developed point of view comforts them and inspires action.
When they see an overwhelming number of options (a choice between even 3 speciaized options can be an overwhelming in some cases), your point of view attracts or repels them, making the choice easier for them.
When podcast hosts or conference organizers face an ocean of applicants, your point of view seeks and colonizes whitespace, giving them something fresh to present to their audience.
Athletes or musicians can attend workshops to help them develop certain skills. Attorneys and physicians have continuing education.
This is a workshop for self-made experts to help you recognize, refine, or amplify your points of view.
- If you’re starting with a basket of opinions you want to refine into a few well-honed points of view, this workshop is a fit.
- If you’re starting with clarity on your market positon but confusion on your points of view, this workshop is a fit.
- And finally, if you want to be efficient about cultivating a strong point of view at a future point, this workshop will be useful.
Meeting time will be weekly at 10am to 11:30 am Mountain time on Tuesdays, from October 6 – December 1, 2020 (skipping the week of the U.S. Thanksgiving holiday).
- Experiential: My workshops are experiential in nature. That’s why they’re usually 2 months long: to give you many opportunities between meetings to practice, experiment, and apply what you’re learning. That’s experiential learning.
- 20 participants max: I limit my workshops to 20 participants each. Each week we meet for 90 minutes in a Zoom video meeting. I don’t lecture or dominate those meetings. Instead, I have structured them so that you have a safe but challenging space to share, further explore, and refine what you’ve experimented with in the previous week. Introverts feel comfortable being in the background and sharing their uniquely valuable insights when they’re ready.
- Lectures: There is “lecture” content in these workshops, but that’s delivered asynchronously in the most compact, efficient form possible. Sometimes that’s a short audio lesson, sometimes it’s me talking through a slide deck in cases where visuals are important, sometimes it’s text.
To secure your seat in this workshop
There are 4 scholarship seats in this workshop. If you would benefit from this workshop but the $700 price is beyond what you can afford, I would like to offer you one of the 4 scholarship seats. You get to name your price, and that price can be as low as $0. Scholarship seats are first come-first serve, and offered on the honor system (I don’t check your finances or level of need, etc.). Email email@example.com to discuss.
- Week 1: Intro
- Week 2: What POV is
- 3: Modeling others’ POV
- 4: POV content and context
- 5: Ideation on your POV
- 6: Prioritizing your POVs based on your audience’s perspective
- 7: Designing your POV
- 8: Articulating your POV
I’ve pulled a few videos from the workshop curriculum and published them here so you can get a feel for what that part of the workshop is like.
Some Questions, Answered
Q: If I can’t make every meeting, is this workshop worth it?
A: If you can make 80% or more of the meetings, you’ll get your money’s worth. If you can make fewer than 80% of the meetings, I’m concerned you might not get the value I’d hope for.
Meetings are recorded and shared with workshop participants only.
Q: Can you refine your point(s) of view before you have identified the market position you want to occupy, or can you do this work simultaneously?
A: I answer this question in some detail here: https://philipmorganconsulting.com/indie-experts-list/indie-experts-the-salt-crystal-and-the-glass-prism