What kind of event is this?

Pop quiz: what kind of event is this? 90m length Held using Zoom Free Is this a marketing webinar, a free workshop, or ??? A TEI member recently held a free workshop. Registration numbers were OK but attendance was low both in terms of numbers and the motivation of those who showed up. As we were troubleshooting, we realized: maybe the format seemed to attendees more like a marketing webinar than a valuable educational event. Formats definitely give off signals. If some university packaged up an MBA as 1 month of weekend aclasses, we would question the value because our …

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I have lost count

I have lost count of how many times I have tried to write the same explainer about brand vs. direct response marketing for the indie consultant context. The first one was 10,151 words in length: https://htmlpreview.github.io/?https://raw.githubusercontent.com/philipmorg/Marketing-For-Self-Made-Experts/master/chapters/temp-Marketing-for-self-made-experts.html The most recent one is 5,447 words: https://philipmorganconsulting.com/pov/brand-marketing-and-direct-response-marketing-for-indie-consultants/ There have been intermediate attempts as well, not just these two. I’d guesstimate that I’ve tried to overview this topic in some way or another between 5 and 10 times. I can’t prove to myself, much less to you, that this effort will pay off. The topic feels important enough to justify the effort, but it …

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The Rogers Curve

This is the Rogers curve, from the well-worth-reading book “Diffusion of Innovations” by Everett Rogers: This is also the Rogers curve: Source: https://www.youtube.com/watch?v=fW8amMCVAJQ Knowing where you and those you serve are situated on the Rogers curve is worth the introspection. -P (Thanks to several people for mentioning this video to me and to Rob White for linking me to it.)

Vertical Volatility

This article from Animalz is relevant: https://www.animalz.co/blog/vertical-volatility/ I’ve been talking about open and closed systems a bit here. I’m doing my normal thing: cowpathing my way to clarity on a topic, or at least stability in the terms I use to discuss it. With the topic of specialization/positioning, we have this pretty well-established model and terminology we use to discuss it: The actual experience of specializing, viewed over years/decades, is partially defined by the specialization approach (vertical, horizontal, etc.) but it’s also heavily defined by the fundamental force of commoditization and the nature of the system that you specialize in. …

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A workshop on serverless testing starts this week

Paul Swail did some small-scale research last year, driven by this question: “What are the benefits and pains caused by adopting serverless technology?” His findings included a clear number 1 pain point: debugging and maintenance. Paul befriended his market’s uncertainty and answered it with a workshop on serverless testing. He offers it several times per year, and the next offering begins this week on Thursday. There’s still time to register: Serverless Testing WorkshopMay 6–27, 2021Meetings every Thursday @ 4:00pm BST (11:00am EDT) Details and registration: https://serverlessfirst.com/workshops/testing/ Keep building; keep taking risks, y’all-P

The Wicked7

At the bottom of every email, I ask y’all to share your stories of building and investing. This one came in recently: The Wicked7 It’s a crowdsourcing project to tackle a set of urgent problems of the world, getting together business, academia and people. It’s for everyone. Cool, risky and exciting because we are trying to take a different, hopefully faster, approach on how we can survive as society. And very focused on actions – not the woo-woo stuff. Led by Philip Kotler and Christian Sarkar. What are the unmet needs of society? What is multi-stakeholder JTBD? How do we …

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Walk into a bar together

A manifesto, Christopher Alexander’s “A Pattern Language”, a point of view on strategy and narrative, and a consultant walk into a bar together. OK, this is where I admit to not being smart enough or a good enough writer to finish the joke I’ve set up. That’s OK, because this isn’t about me. This is about building and taking risks. TEI member Guillaume Wiatr is trying something new. The content of what he’s doing might not be 100% relevant to you, but if you take seriously my oft-repeated admonition to always be building and taking risks, then the context of …

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Bullshit is exhausting

So I’m guesting on this really nice dude’s podcast and I hear myself say… one of those things. One. of those. things. One of those things that sounds great to say but afterwards you wonder if it’s 100% true. The host, Peter Benei, was asking about daily publication and had prefaced his question with something nice about how I’m really transparent in my daily emails. I said, “It’s easy to be transparent when you publish daily because publishing bullshit is exhausting; publishing daily is a ton of work so you don’t make it unnecessarily harder by adding bullshit.” Or something …

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What impedes improvement?

This piece, about the economist Thomas Sowell, has stuck with me for months after reading it. In particular, this: “Standards of living far below what we would consider to be poverty have been the norm for untold thousands of years. It is not the origins of poverty which need to be explained,” Sowell writes in his recent Wealth, Poverty and Politics. “What requires explaining are the things that created and sustained higher standards of living.” I’m so fascinated by how Sowell plays with elements of going-bigger-on-context and reversing the normal direction of inquiry to, I think, reframe a common question …

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“2 Oxen or 1,024 Chickens”

There are at least 2 delightful things about this little story about Seymour Cray, the designer of the Cray supercomputer: Cray had always resisted the massively parallel solution to high-speed computing, offering a variety of reasons that it would never work as well as one very fast processor. He famously quipped “If you were plowing a field, which would you rather use: two strong oxen or 1024 chickens?” By the mid-1990s, this argument was becoming increasingly difficult to justify, and modern compiler technology made developing programs on such machines not much more difficult than their simpler counterparts. Cray set up …

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