The most important word in a positioning statement

April 20, 2018

What would you say is the most important single word in a positioning statement? Send me your answer HERE and let me know your thoughts on that. Registration for all three Specialization School workshops is open now, but closes Sunday, April 22, so if you’re interested in getting the kind of support and guidance these … Read more…

Lots of ideas about specialization and marketing swirling around

April 19, 2018

I realize the irony of telling you about a service I offer that’s designed to reduce the risk of specializing for you when that thing is a brand new offering that might seem… risky to you. Here’s what some previous participants have said about the first workshop in Specialization School: —— When I started this workshop, I had a … Read more…

Results not typical

April 18, 2018

I met one of my best friends through cold email outreach. If you’ve been on my list long, you know I like to joke around a fair bit. That’s how I am IRL too. But I’m not kidding at all when I say that I met one of my best friends, Dave Haeffner, through cold … Read more…

Questions you don’t know the answers to

April 17, 2018

Somewhere along the way I heard the advice: “Never ask a question you don’t already know the answer to.” This is terrible advice, unless you’re a trial attorney cross-examining a witness. In that case, your questions are really more like loosely-scripted dialogue in a sort of play. But in work where your expertise creates economically … Read more…

What is marketing?

April 16, 2018

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. That’s the definition of marketing that was “approved by the American Marketing Association Board of Directors” (ref: https://www.ama.org/AboutAMA/Pages/Definition-of-marketing.aspx). I browsed around for more marketing definitions and came across … Read more…

What the heck is pre-marketing?

April 13, 2018

Yesterday I touched briefly on the subject of “pre-marketing”. What the heck is pre-marketing? Pre-marketing is: An easy way to get a better response rate from your unsolicited emails to strangers. Somewhere between cheap and free if you don’t count the cost of your time. Absolutely not a replacement for working like a dog to … Read more…

Turkey mating season

April 12, 2018

Well, it’s turkey mating season here in Sonoma County. Here’s a quick pic out the front door of my house of some male turkeys doing their best to look appealing for their desired mates: In honor of turkey mating season, what better time to open registration for all three workshops that comprise Specialization School? Allow … Read more…

Quick heads up about a significant discount

April 11, 2018

Starting next week I’m going to be opening up registration for the 3 workshops that comprise Specialization School. Please don’t feel any pressure, but if you’ve been looking for a way to make a better specialization decision, learn how to do deep market research, or learn how to generate leads with outbound marketing, then one … Read more…

Some charts and a link

April 10, 2018

Thanks to the 33 folks who reported back about the number of clients and gorilla clients questions. Here’s what you told me: Number of Clients You Worked With Last Year Gorilla Client Data (“Gorilla client” defined as a client that makes up more than 35% of your year’s revenue) RE: the table above, I’m aware … Read more…

“It’s like the anniversary of a good marriage gone bad”

April 9, 2018

Today I heard from an iOS developer who is working a staff augmentation gig, billing for it hourly, and not happy about that. The opportunity in the iOS space used to be a lot better for independent devs/consultants a few years ago. What happened? Coincidentally, tomorrow is the 10 year plus 1 month anniversary of … Read more…