This is an archive of the emails I send my list every weekday. Want to join the fun?

Start getting daily emails on specialization, positioning, and lead generation from me

[PMC] It’s time to KILL

March 24, 2019

(Readin’ time: 56s) “…and then, it’s time at that point to be the ambitious, super-achieving person who you’re gonna be and kill it. It’s time to kill. And it’s time to enjoy the killing because by killing you will make something else even better live. And I think that not enough gets said about the…

Read More >>

[PMC Special Event] Reminder: Interview-based market research

March 23, 2019

(Readin’ time: 1m 9s) Just a quick reminder here… Ari Zelmanow is going to teach y’all how to do interview-based market research, and he’s going to do this on a webinar I’m hosting on Wednesday, March 27 at 11am Pacific time for as many as 90 informative minutes. If this topic is interesting to you,…

Read More >>

[PMC Weekend Edition] Thinking and consultants

March 23, 2019

(Readin’ time: 1m 21s) Some of y’all get paid for your thinking more than for your doing, so you’ll probably find this bit of insight on thinking from professor of philosophy Rebecca Kukla quite fascinating: overcast.fm/+PbpJYEvbA/38:56. The whole interview is great, but this bit on where and how you do your thinking is really insightful,…

Read More >>

[PMC] Series: New tech, “rising star” platforms, and evergreen problems

March 22, 2019

(Readin’ time: 5m 38s) Onward with the third of three ideation pathways. (BTW, if you’re like “what the heck is this guy talking about”, I’m continuing a series that started here.) With this pathway, you’re looking for a problem that is more horizontal in nature. By horizontal, I mean this problem can and does show…

Read More >>

[PMC] The Fire Swamp of Ideation

March 21, 2019

(Readin’ time: 6m 35s) Onward with the second of three ideation pathways. (BTW, if you’re like “what the heck is this guy talking about”, I’m continuing a series that started here.) It’s possible that your corpus of prior client work won’t provide you the raw material you need to identify patterns. That means your lowest-risk…

Read More >>

[PMC] Series: Ideation from your clients

March 20, 2019

(Readin’ time: 6m 30s) Alrighty, let’s start talking about ideation. It’s worth talking about the elephant in the room: why ideation? Don’t your clients bring the ideas, and you bring the muscle and smarts to execute them? Well, see, this is my whole thesis about marketing for professional services: It’s the process of connecting and…

Read More >>

[PMC] Series: All the ideation and validation methods

March 19, 2019

(Readin’ time: 2m 18s) After I sent this email, some of y’all asked me to expand it into a series. It’s been a while since I sent that email, so let’s start with some context and a refresher on the overall approach I’m laying out for you. Remember that if you’re a total generalist now,…

Read More >>

[PMC] Let’s learn about market research

March 18, 2019

(Readin’ time: 1m 16s) I mentioned this a while back, and now the time is nigh. Ari Zelmanow is going to teach y’all how to do market research, and he’s going to do this on a webinar I’m hosting on Wednesday, March 27 at 11am Pacific time for as many as 90 informative minutes. If…

Read More >>

[PMC] Mailbag: Skin in the game

March 18, 2019

(Readin’ time: 8m 57s, but worth every second 🙂 ) I got some very interesting replies from y’all to the Skin in the Game email. I wanted to make sure I had permission from everyone to share these replies, thus the delay in turning them around for you. Overall, it seems like the sentiment among…

Read More >>

[PMC Weekend Edition] That’s How I Did ‘Em

March 17, 2019

(Readin’ time: 21 seconds) Big Daddy Kane was crusading for IP protection in the year 1994: www.youtube.com/watch?v=HvzNOW5HnPg Kool and the Gang were urging you to stop overthinking things and take action in 1981: www.youtube.com/watch?v=qchPLaiKocI (There is nothing as pure and beautiful as someone who has just gotten a new toy and can’t wait to (over)use…

Read More >>