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[PMC] “I’m convinced that a small number of software people… will make a huge difference.”

January 17, 2019

Quick tophat: I have long used what I refer to as “naked links” in my emails because I want you to know where you’re going when you click a link in an email from me. I asked ConvertKit–the email marketing service I use–if they could disable link tracking, which redirects links through their servers for…


[PMC] Interesting specialization example

January 16, 2019

Justin Bergen shared this really interesting specialization example with me. It’s a cable and rigging company that specializes in splicing cables. Here’s a video of them splicing a chair lift cable at a big ski resort: Here’s their website: BTW, I’ve got a few seats open in if you’re interested in learning…


[PMC] 100in35 – Update 3

January 15, 2019

Hey, remember that “100 relevant subscribers in 35 days” experiment I mentioned a while back: ? Here’s my third update on the experiment’s progress: Video link: Text TL;DR: I’ve got my action pants on. I’m connecting and publishing. Getting good results on the connecting, not-good results on the publishing. I think I’ve figured…


[PMC] Bring da *context*

January 14, 2019

I’ve been listening to Wu-Tang Clan’s first album a lot lately. It’s help up really well over time, and so when I say “bring da context”, really I’m singing along in my head: “Bring da mother, bring da motherfuckin’ context!” Fred Ross wrote in with a terrific response to this, from last week: (Yeah,…


[PMC] “If you keep just one new year’s resolution this year, let it be to not pour fats, oil or grease down the drain or flush anything other than the 3Ps – pee, paper and poo – down the loo.”

January 11, 2019

It’s Friday and y’all probably need a break from me trying to make a point using Axell Grell so… I love absolutely everything about this article: We’ll get to the fatberg part in a minute. First, there’s the measuring things with other things that aren’t actually units of measurement part. South West Water reports…


[PMC] Mailbag: “Why it matters that Axel Grell left Sennheiser”

January 10, 2019

Daryle Gessner sent in a really great question about my “Why it matters that Axel Grell left Sennheiser” email: Hi Philip! Regarding Axel Grell leaving Sennheiser, why the crickets when I search for Axel Grell in ALL and NEWS on Google? This is important news. When I read your email mentioning Grell leaving, my…


[PMC] Worst outreach email ever?

January 9, 2019

This is possibly the worst outreach email I’ve ever received: Its sins are numerous and easy to spot. In brief, they are: Completely not personalized. Could have been sent to literally any podcast on iTunes, and I’m guessing it probably was. The most generic possible generic description of their business. Like it’s literally strenuous to…


[PMC] Mailbag: “Out-of-left-field quiz for you”

January 8, 2019

I got a really great response to my quiz question about Axel Grell leaving Sennheiser: Hi Philip, That’s an interesting question! One can’t help draw comparisons between Apple and Sennheiser, as both companies were built around the insight and vision of one man at some point. In the case of Apple, they seem to…


[PMC] Why it matters that Axel Grell left Sennheiser 😭

January 7, 2019

Last Friday, I said this: Fact: Axel Grell has left Sennheiser. Question: Do you know what this means for Sennheiser the company? I don’t know if I got any great answers to this question because I’m writing this email a few days before it publishes to my site and list, but here’s why I asked…


[PMC] Out-of-left-field quiz for you

January 4, 2019

This is going to seem to be totally out of left field, but there’s a point. Fun weekend quiz for you: Fact: Axel Grell has left Sennheiser. Question: Do you know what this means for Sennheiser the company? Reply with your answers. I’ll share mine on Monday, and then share any share-worthy answer I get…