Shower thoughts

January 21, 2018

For me, the most optimistic moment in my day might be while I am taking a shower. As a result, the thoughts I have while in the shower are also optimistic. I often get a flood of interesting ideas and insights while showering. Sometimes those ideas turn out to be garbage…. but while I’m in … Read more…

You know you’re a nerd when…

January 20, 2018

You know you’re a nerd when you see a car license plate that reads ALUMEN8 and your first thought is that the owner is bragging about having a car with an 8-cylinder aluminum block motor. But, this was in Sebastopol, and it was probably somebody repping some sort of hippie idea of spiritual illumination instead. … Read more…

It smells like wood

January 19, 2018

One of my intentions for 2018 is to re-learn to play the guitar. The challenge I’m setting for myself is to (after I actually buy a guitar) learn by heart every song on Neil Young’s album Silver and Gold, along with the Townes Van Zandt version of If I Needed You (just can’t get that song out of … Read more…

In the year 3030 everybody wants to be an MC

January 18, 2018

Imagine that a time machine has whisked you away to the year 2005; the not-so-distant past. As you’ll recall, the internet, mobile phones, and computers exist in largely the same basic form as they do now with one very notable exception. The smartphone. Back in 2005, you start telling anyone who will listen to you … Read more…

Well THAT’S going to leave a mark, isn’t it?

January 17, 2018

One of the fun parts of being 43.5 years old (aka not exactly young anymore) is having known a number of people who actually lived through The Great Depression. I know it was a terrible experience for many of them, and in almost every case I’ve seen it “left a mark” on their psyche. You … Read more…

Specialization vs. positioning

January 16, 2018

Just a quick clarification of terms in case it’s useful. When enough prospective clients think of you as one of the best or most desirable options for [thing you do/problem you solve] and a subset of them are willing to pay a premium rate for access to your services, you have what is known as … Read more…

The diagnostic chicken and egg problem

January 15, 2018

Q: How do you get invited to be part of the diagnostic or architecture phase of a software project instead of being brought in only for the development phase? A: Be thought of as a diagnostician or architect rather than just a coder. Alright, alright. I know I’m being a total smartass in the way … Read more…

Three Ways

January 14, 2018

I thought about hyphenating “3 ways” in the subject line to give you your daily dose of sexual innuendo, but decided against it. Anyway… there are 3 ways I see folks go about specializing. None of them are right or wrong, but I suspect knowing about them might be useful to you if you’re considering … Read more…

Search your feelings…

January 13, 2018

Recently, someone emailed me a good question about a post I wrote. In the post I said: —— There are 3 basic approaches you can take to deciding how to focus your business: Find your people and serve them Find your head start and build on that Pioneer something new that’s not based on the … Read more…

Leaning out over your skis

January 12, 2018

I believe but can not (currently) prove that if you want to develop unique economically valuable expertise, you need to move outside your comfort zone fairly regularly. I call this “leaning out over your skis”. A helpful Quora user said the following about leaning out over your skis: —— I’m a skier. As most people … Read more…