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[PMC] 50mg of Zoloft

April 15, 2019

(Readin’ time: 2m 12s) 50mg a day of Zoloft has made me a better self-employed pseudo-entrepreneur [1]. Mental health is one hell of a hot potato because, at least in the cultural context I came up in, any deviation from a narrow mental health “norm” is tightly coupled with secrecy and shame. I’ve long wanted…


[PMC Weekend Edition] Arbitrary predestination

April 14, 2019

(Readin’ time: 3m 7s. A bit long for a Weekend Edition, but I want you to have the weekend headspace to ponder this.) Tyler Cowen recently linked to this very interesting working paper on the determinants of college majors. Here’s an excerpt that summarizes the findings: Students who happen to be assigned classes in one…


[PMC Weekend Edition] The Not a Newsletter newsletter

April 13, 2019

(Readin’ time: 32 seconds) Those of y’all who think I’m crazy for publishing 7x/week and somehow are inexplicably still subscribed to this list (maybe you’re like rubberneckers at a traffic wreck) may find a more… conventional approach to email marketing interesting. Enter: This is Not A Newsletter. The latest issue is here: It actually…


[PMC] 100in35 – A *GLORIOUS* defeat

April 12, 2019

(Readin’ time: 2m 18s) Tom Miller just saved my bacon. Lemme explain. So back in January I started this “100 subscribers in 35 days” experiment. Y’all loved it. I reached a point in the experiment, though, where my chosen approach didn’t feel right, so I paused and pivoted and…. lost momentum and… never regained momentum.…


[PMC] Excellent info on market research

April 11, 2019

(Readin’ time: 33 seconds) Last week Ari Zelmanow gave a really great presentation on doing market research. I had described it as being about doing interview-based research, but it turned out to be more about mindset and overall methodology, which made it an even more useful presentation than I was expecting! It was less about…


[PMC] Evolved roadside signs

April 10, 2019

(Readin’ time: 2m 29s) Bobby Ramirez he never said nothin’Six months later I left the lineI drifted to the central valleyAnd took what work I could findAt night I searched the local barsAnd the migrant townsLookin’ for my LouisaWith the black hair fallin’ down –“The Line”, Bruce Springsteen The California Central Valley has learned a…


[PMC] Free link-building

April 9, 2019

(Readin’ time: 48 seconds) A member of this email list has an offer for you. Here’s Mike’s description of the offer: I’m working on testing out a new business concept, I’ll be doing link building for companies to get them more traffic and sales. But before I do, I want to make sure that’s something…


[PMC] Mailbag: Milk of the Moon

April 8, 2019

(Readin’ time: 5m 2s) At some point I’m just going to have to give in to the obvious: the true subtitle of this email list is clearly: “How music helps you become a better consultant”. Along those lines and in response to a recent email about Greg Brown, learning to sing, and the cocoon of…


[PMC Weekend Edition] On the road again

April 7, 2019

(Readin’ time: 42s, photo-admiring time: no idea) Hey, it’s been two long days of driving. Cheryl and I are in Santa Fe tonight before we haul ass to Colorado Springs–our destination for the next month–tomorrow. How about some photos from the trip so far? Most all of them are snapped from the passenger seat of…


[PMC Weekend Edition] Angles and motivated reasoning

April 6, 2019

(Readin’ time: 45s) When figuring out what our clients need/want/aspire to, we need to be on guard against motivated reasoning, or cherry-picking evidence that supports a prior conclusion. We all kind of know this and nod our heads in agreement. I found the below, from an article that Bob Lalasz turned me on to, a…