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[PMC] Thanks, but I’d rather not be replaced by a piece of software

December 4, 2018

One of my favorite writers (and future podcast guests, if I decide to persist in my outreach to him), Matt Levine, published an interesting bit recently that highlights second-order consequences of custom software. Second-order consequences are the kind of stuff specialized consultants can warn their clients about, thereby creating value for those clients. Here’s an…


[PMC] Swing for the fences, folks

December 3, 2018

Sometimes I share “behind the scenes” stories and y’all seem to like that, so here’s one for you. There’s this guy, Matt Levine. He writes a column for Bloomberg. I don’t know enough about the world of finance to know if he’s famous or not, but he might be. Anyway, I love his writing, and…


[PMC] Email marketing for services businesses

November 30, 2018

Hey, quick reminder that on Dec 3 at 10am Pacific I’m hosting a webinar on email marketing for services business. I’d love for you to attend if this topic is relevant for you: My guest expert will be Val Geisler, who will be teaching you about how services businesses can use email marketing. Val’s…


[PMC] Evaluating the strategic value of prospective work

November 29, 2018

Businesses are often money-making enterprises. This generally encourages a short-term orientation in our decision making. Strategy, however, is the relationship between decisions you make now and possibilities those decision bring within reach later. There is a real–but often unclear–relationship between the decisions about now and the future possibilities those now-focused decisions unlock. In other words,…


[PMC] Is marketing automation a growth technique?

November 28, 2018

My friend and podcast partner Liston Witherill and I were talking earlier today about marketing automation. The question arose: is marketing automation a growth technique? Is it something that will help your business grow? Is it a good tool for getting more leads, prospects, or clients in conversation with you? Of course it depends, but…


[PMC] “Revenge of the Ancilliaries”

November 27, 2018

I’m continuing to dig into this article I shared previously, which does a lot to explain the value of vertical specialization: Many of the angriest complaints, however, were due to problems rooted in what Sumit Rana, a senior vice-president at Epic, called “the Revenge of the Ancillaries.” In building a given function—say, an order…


[PMC] Second-order consequences

November 26, 2018

I’m following up on this article I shared previously, which does a lot to explain the value of vertical specialization: I want you to be able to follow along with this even if you haven’t read the article, so let’s start with a brief synopsis: Atul Gawande, famous for several books including The Checklist…


[PMC] Why doctors hate their computers

November 23, 2018

This article does a lot to explain the value of vertical specialization: It’s around 8k words, so I’ll circle back in a few days with my thoughts on why it’s enlightening. Yes, I just implicitly assigned you homework. No, you don’t actually have to do it. This is an email list, not grade school.…


[PMC] Fascinating specialization alert

November 22, 2018

I hereby promise to blow your mind in this email. Not long ago, I interviewed Robin Knowles, who does fluid dynamics consulting work: I have found a yet-even-more-specialized fluid dynamics expert, and it is taking every single ounce of restraint I have to conduct the remainder of this email in a semi-professional manner. Patricia…


[PMC] A very good webinar you’ll be sorry to miss

November 21, 2018

This is kind of far in advance, but I wanted to let you know I’ve gotten lucky. What’s that you say? Philip got lucky? Yes. I got a very good expert on email marketing to agree to do a webinar for y’all. Val Geisler is going to give a presentation on email marketing for services…