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[PMC] “I am full of vinegar yet”

February 11, 2019

“I am full of vinegar yet.” I’m 95% sure that’s quote from a letter (or, more likely, postcard) Thomas Edison wrote to his wife, describing his unflagging zeal for his work. I love this quote. It’s evocative. Ballsy, even, at least in a 19th century sort of way. It reminds me of how we all…


[PMC Weekend Edition] I am not devlopr

February 10, 2019

I’m not a developer. But… I (at one point, at least) knew enough Python to hack together a static site generator (MongoDB still gives me shudders from that) and an email list RFM segmentation script. So that’s something! And, most importantly, I am in love with developers writ large, and I so value your role…


[PMC Weekend Edition] “Babe, You Turn Me On”

February 9, 2019

Nick Cave is a treasure. I love this lyric from his song “Babe, You Turn Me On”: You race naked through the wilderness You torment the birds and the bees You leapt into the abyss, but find It only goes up to your knees How much of life is like that? You leap into something…


[PMC] Expensive commodities 😤

February 8, 2019

You do not want to be seen as an expensive commodity. Those breed resentment. I’ve seen this here in Sonoma County. The Tubbs fire in Fall 2017 wiped out something like 5% of the area’s housing stock. That’s in an area with an already-very-tight rental market and an already-very-expensive housing market. I know many people…


[PMC] The most dangerous GIF in the specialization decision

February 7, 2019

If you’re deciding how to specialize, beware this sentiment: There are situations where some sort of dual focus works (two verticals, etc.), but they’re relatively rare. -P



February 6, 2019

There’s a job I worked and then scrubbed from my resume as soon as I possibly could. In retrospect, I’m incredibly happy I had the experience, and I was definitely right to never speak of it again (at least on my resume). Incidentally, that makes me think that a pretty good metric for one’s confidence…


[PMC] TPM: Working in public

February 5, 2019

Quick tophat: I haven’t abandoned the 100in35 experiment. I’ll get back to it with a different hopefully better approach in a week or two. Hear my friend Liston Witherill and I riff on this here. And bonus points to anyone who can tell me what semi-famous photographer Liston is related to! As you probably know,…


[PMC] One-shot lead generation

February 4, 2019

On a strategy call today, I came up with an interesting thought experiment for my client. I thought I’d run it past y’all: You’ve just stepped off the stage after giving the best, most impactful talk of your career. Several VP-or-above level buyers are waiting in line to speak with you about whether you do…


[PMC Weekend Edition] The “look” of jazz

February 3, 2019

This is a fun… well, I want to call it a specialization example, but it’s not quite that. It’s an example of someone creating a remarkably unique and cohesive body of work, which is one of the things that often happens when you specialize. But it’s also about jazz and design and art. Enjoy! -P


[PMC] Lars and the Real Girl

February 2, 2019

Have you seen the film Lars and the Real Girl? If not, here’s a quick synopsis, which is important because you maybe could be a lot like the titular character in that film: Lars is painfully shy and socially detached. One day, he orders a Real Doll. (Warning: do not Google this if you don’t…