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[PMC] Survey marketing recruitment

May 15, 2019

Quick tophat: I am working to better understand how self-employed devs improve their career. Would you be willing to spare 3m for a survey? It will mean the world to me. -> https://www.getfeedback.com/r/fNWSDcfj I’m not selling anything; you have my NO SALES PITCH GUARANTEE. (Readin’ time: 8m 54s) “If a survey falls in the forest…

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[PMC] The “de-biasing” survey

May 14, 2019

Quick tophat: I am working to better understand how self-employed devs improve their career. Would you be willing to spare 3m for a survey? It will mean the world to me. -> https://www.getfeedback.com/r/fNWSDcfj I’m not selling anything; you have my NO SALES PITCH GUARANTEE. (Readin’ time: 3m 46s) I have, uh… opinions about how consultants…

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[PMC] Survey marketing

May 13, 2019

(Readin’ time: 3m) I wanna let y’all in on a lil’ experiment I’m running, and also see if I can sucker you into helping with the experiment. Recently I realized that if 3 things are simultaneously true, I can do research and marketing at the same time with the same mechanism, and I think that’s…

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[PMC Weekend Edition] Moving the needle

May 11, 2019

(Readin’ time: 9 seconds) This is a nice example of using technology to create a clearly defined business outcome: adage.com/article/digital/nike-uses-app-stop-sneaker-returns/2170506 Happy Saturday, -P

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[PMC] Pernicious constraints

May 10, 2019

(Readin’ time: 7m 46s) Yesterday I casually mentioned 4 drawbacks to differentiating on cost: Forces you to develop killer operational efficiency in order to drive down your actual cost of delivering. Filters for cost-conscious buyers. Forces you to innovate around reducing delivery cost instead of other dimensions. Encourages marketing to your peers rather than your…

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[PMC] Structurally incentivized smartness

May 9, 2019

(Readin’ time: 3m 58s) It struck me yesterday that the “sea change narrative” almost forces you to talk about big-picture business outcomes. This is a structural incentive (an incentive that’s baked into how something is designed; an intrinsic incentive), and structural incentives are pretty powerful. If no social media platform had a like or comment…

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[PMC] A sea change win

May 8, 2019

(Readin’ time: 1m 47s) Esteemed list member Mark gave me permission to share the below, and I’m so happy he did. It’s a great example of the “sea change narrative” in action, this time in the context of presenting a proposal to a client. Check it out: Morning Philip We are a small boutique marketing…

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[PMC] Self-promoting dingaling

May 7, 2019

(Readin’ time: 2m 23d) So… something you wrote got cited in a more famous publication, or by a more famous person. How do you use this to your advantage without coming across like a self-promoting dingaling? First thing: absolutely do come across as a self-promoting dingaling if the more famous publication is an elite media…

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[PMC] It was the smell of gunpowder that really got me

May 6, 2019

(Readin’ time: 4m 39s) That was not an ordinary funeral. Those of you that have attended a funeral with military honors are perhaps nodding and saying “yeah, dummy, it’s not. Everybody knows that. There are guns at this kind.” I found the experience of seeing my grandfather on my father’s side buried at Arlington National…

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[PMC Weekend Edition] 15 losers, 2 winners

May 5, 2019

(Readin’ time: 33 seconds) This is interesting: www.cnbc.com/2019/04/26/the-15-us-jobs-disappearing-the-fastest.html Not every one of these 15 entries describes the main reason why that job is one of the fastest disappearing, but it’s obvious. In every case, it’s changes in technology and automation. As my friend Jonathan Stark likes to say: don’t compete with robots. That applies to…

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