This is an archive of the emails I send my list every weekday. Want to join the fun?

Start getting daily emails on specialization, positioning, and lead generation from me

[PMC] Automation fail

November 20, 2018

I woke up to see that yesterday’s email–which was actually supposed to send out on National Teacher’s Day in 2019 (May 7, 2019)–became… yesterday’s email. On not National Teacher’s Day. 🙂 Ah, the wonders of automation. I’ve been experimenting with a new, simplified publishing workflow. And learning the nuances of one of the tools I…

Read More >>

[PMC] Thank you, Foyle Brogden

November 19, 2018

It’s National Teacher’s Day here in the US, and that got me thinking. I was inspired to write this email back in late 2018, when I heard this podcast: https://fs.blog/barbara-coloroso/ It’s a hella good interview, even if you don’t have kids (I don’t). It reminded me: I had a teacher who changed my life for…

Read More >>

[PMC] Now AND later

November 16, 2018

I’ve got to circle back to this chart from that Hinge Marketing study: The green bars describe high growth firms (>= 20% growth), the red ones describe no growth firms. The chart is from this source: https://www.hingemarketing.com/wp-content/uploads/2017/01/2017-High-Growth-Study.pdf The Hinge Marketing study sure makes it seem like vertical specialization is the best way to prevent growth…

Read More >>

[PMC] All the ideation and validation methods

November 15, 2018

I was working with a private coaching client recently, and it made sense for me to outline all the ideation and validation methods I know about for this client. I’d like to share this list with you. If you want, I can elaborate on it a bit, perhaps via an email series or something like…

Read More >>

[PMC] Product positioning vs. services positioning

November 14, 2018

Well, I sat down to write one of my daily emails and this came tumbling out. I’m curious what y’all think: If you’d really like to understand the idea of positioning, it’s useful to compare positioning in the world of products to positioning in the world of services. They’re both based on the same fundamental…

Read More >>

[PMC] The most overlooked attributes in successful services business entrepreneurs

November 13, 2018

I’m sure I’m not the first to attempt to identify the most overlooked attributes in successful services business entrepreneurs. That won’t stop me from trying anyway 🙂 Here’s my shot at it: A sense of humor, and a willingness to use that sense of humor in your marketing and with clients Persistence Discipline Tolerance for…

Read More >>

[PMC] RE: high growth

November 12, 2018

This was supposed to get mailed out last Thursday, before Friday’s email. Drip’s RSS-to-email rule was sleeping on the job, so this email (and future ones) are headed your way via ConvertKit instead. Yay for email list portability! Anyway… Actually, before I move on to the next interesting part of that Hinge Marketing study, let’s spend…

Read More >>

[PMC] “Marketing impact”

November 9, 2018

Marketing Impact Here’s what that Hinge Marketing study shows about the impact of various marketing techniques for High Growth and No Growth firms: Again, the green bars are High Growth firms (>= 20% revenue growth), the red bars are No Growth firms. What conclusions can we take away from this summation of data? Several, I…

Read More >>

[PMC] “High growth”

November 7, 2018

The chart in yesterday’s email came from Hinge Marketing’s “2017 High Growth Study”, which you can see here: https://www.hingemarketing.com/wp-content/uploads/2017/01/2017-High-Growth-Study.pdf Here’s that chart again: Let’s pick this apart. What do the percentages mean? Let’s start with Hinge’s definition of “high growth”. They define that as “average yearly growth rate of at least 20%”. Let’s translate this…

Read More >>

Specialization = high growth?

November 6, 2018

I’m going to have more to say on this in the coming days, but for now, just check this out: It’s from a study done by Hinge Marketing. Again, more on this in the coming days. -P

Read More >>