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[PMC] The Hyper-V Guy

May 3, 2019

(Readin’ time: 1m 58s) I’ve been asked from time to time if you can specialize within the context of working a full time job. Sure you can! Will you benefit from doing so? Well, that’s a lot more complicated question where the answer is: it depends. Today I can give you one potentially useful idea…


[PMC] This is a marketing platform

May 2, 2019

(Readin’ time: 22 seconds) List member Matthias sent me this fascinating Twitter thread: Source: I’m on a flight to Washington, DC today. My grandfather was in WWII. He was injured, discharged with a purple heart award, and is going to be buried in Arlington National Cemetery on May 3. We weren’t close, so his…


[PMC] Series: Podcasting, pt4

May 1, 2019

(Readin’ time: 5m 25s) I got a late start with writing today, but let’s see if I can wrap up this podcasting series anyway. I want to touch on a few final points, including: Seasons or ongoing or miniseries? Publication questions: frequency, scheduling, etc. Audience growth Diamonds are forever. What about podcasts? Should you start…


[PMC] Series: Podcasting, pt3

April 30, 2019

(Readin’ time: 8m 15s) Since I talked so much yesterday about structural interest, let’s move onto the next related concept, which is: being a good interviewer. To be clear, you may not need to do this for your podcast. It might be a solo show, or a 2-people talking show, or something else. But a…


[PMC] Series: Podcasting, pt2

April 29, 2019

(Readin’ time: 16 minutes and 29 scintillating seconds) OK! We’ve talked about equipment. We’ll move onto more consequential things now, after I touch on a few questions from the last email. One Q I got more than once was, “What! Why no love for the Blue Yeti mic?” It’s not a bad mic at all.…


[PMC Weekend Edition] Setbacks and Nietzsche

April 28, 2019

(Readin’ time: 1m 14s) When I was verifying that the quote “What doesn’t kill me makes me stronger” did indeed come from Frederich Nietzsche (apparently it does), I learned that Kelly Clarkson used that quote her pop song “Stronger”. Or, whoever wrote the song used the Nietzsche quote. I wonder if they know the origin?…


[PMC Weekend Edition] The side door

April 27, 2019

(Readin’ time: 1m 9s) I talk a fair bit about getting into consulting work through the “side door”, by which I really mean: the strength of your ideas and the value of your self-made expertise are what brings you consulting opportunities rather than a pedigree of previous Big 4 consulting experience or an MBA or…


[PMC] Series: Podcasting

April 26, 2019

(Readin’ time: 8 minutes and 6 very valuable seconds) “I need a crowd of people, but I can’t face them day to day,I need a crowd of people, but I can’t face them day to day.Though my problems are meaningless, that don’t make them go away.I need a crowd of people, but I can’t face…


[PMC] Modernizing the funeral business

April 25, 2019

(Readin’ time: 1m 39s) This “cremation gap”/changes in the funeral business thread just won’t die. And I’m delighted about that! Because this gives me an opportunity to show off somebody else’s thinking here. Tim Freund wrote in response to my recent email, Funerals, cremations, VINDICATION. Here’s what he said, shared with his permission: Philip –…


[PMC] Iterating towards a PoV

April 24, 2019

(Readin’ time: 6m 13s) A while back, a coaching client mentioned he needs a faster, cheaper, and more iterative way of developing his point of view (PoV). Faster, cheaper, and more iterative than what? Than giving talks. He said this on the tail end of a talk that went well enough, but it also pointed…