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What about The Olds?

June 28, 2016

During my recent uGurus presentation on lead generation, I got an interesting question: Webinars seem great in terms of Trust Velocity, but will they work for members of the Baby Boomer generation? BTW, Baby Boomers are between 52 and 70 years old. TL;DR: yes, they will if you don’t put too many obstacles in the…

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Feeling the nickname love

June 28, 2016

I’m feeling the nickname love. Here’s what I heard back from you RE: yesterday’s email saying I need a nickname (along with an AMAZING picture): Lance had tons of ideas: The Positionist The Positioner Position Professor Position Master The Position Sensei Pretty good! I’m partial to “The Positionist”. Michael offered: The Positioning Sherpa I like…

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Singing on key

June 28, 2016

If you loved writing and singing songs but your singing voice was kind of croakey, you couldn’t hit certain high notes, and you couldn’t really sing exactly on key, would you pursue a career in music? Maybe you wouldn’t. I certainly wouldn’t ūüôā But there are two wonderful musicians with… questionable voices that I would…

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I don't want no part of your tight-ass country club

June 28, 2016

I love how on the TV show¬†Arrested Development¬†anyone who puts on the “Franklin” hand puppet gets taken over by their worst repressed impulses and starts laying down some major smack-talk. What’s hilarious about the¬†Arrested Development¬†Franklin bits are how he breaks rules and offends everybody in the room. I can’t promise to offend you next Wednesday,…

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The math behind market sizing

June 28, 2016

Are you curious about how to do the math to estimate the size of a niche market? I walk you through that here in this 8m screencast: (https://philipmorganconsulting.vids.io/videos/d49bdeba111aeecf5c/the-math-behind-market-sizing-mp4) If you’ve contacted me about doing some market sizing math for you, I’m working on it. I’ve got to get through this presentation I’m doing on lead…

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What Jerry Springer can teach you about positioning

June 28, 2016

So I’m watching this video a Facebook friend linked to. The video had the word “Jerry” in the name, and after the video was over Youtube queued up a related video. The video was titled:¬†Mariah Comes Clean To Her Boyfriend (The Jerry Springer Show). I respect you too much to link you to it. I…

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Sorry, your GPA is too low for this position

June 28, 2016

One of the first jobs I applied to after college turned me down because my GPA was too low. It was a very small disappointment, but one I’ve never forgotten. I just couldn’t understand why it mattered! The average of all the grades I earned for four years of hastily-written papers, procrastinated projects, and sleep-deprived…

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Get a *mint* for that garlic breath!

June 28, 2016

So this one time I’m at the eye doctor’s office, getting a regular exam for my regularly deteriorating near distance vision, and the front desk lady–who is also the doctor’s wife–walks in and asks him a question. The doctor says “WHOA… JEEZ, get a breath mint or something for that garlic breath!!” He’s sitting closer…

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7 ways that narrowing your market position is like getting your first nose hair trimmer

June 2, 2016

I’m going to be 42 years old this August. A few months ago, it was brought to my attention that I should start using a nose hair trimmer, so I bought my first one. I’ve learned that this is actually a lot like narrowing your market position. Who knew! I’ve identified 7 ways in which¬†narrowing…

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Ya' just have to know where to look for it!

May 27, 2016

In 2011 my wife and I bought 5 acres of stunning land at the Oregon coast for $80,000. To be honest, we didn’t know¬†exactly¬†what we were going to do with it when we bought it. We just thought the land was amazing, beautiful, and we wanted it. Not long after, we decided we’d build a…

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