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[PMC] This is content marketing

February 14, 2019

THIS is content marketing. What makes this so great is it’s specific and generous. The link above will take you to a long article. The article is specifically for startups seeking angel investors. This is what makes it specific. It’s not just random productivity tips or how to set up your dev environment or really…

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[PMC] Skydiving

February 13, 2019

Did I ever tell you about the time I threw up on a skydiving instructor? There was this woman I was trying to impress–Laura. I liked her a lot more than she liked me, and my long difficult failure to turn that imbalanced situation into a relationship taught me half of what I eventually needed…

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[PMC] Lars and the Real Girl

February 12, 2019

Have you seen the film Lars and the Real Girl? If not, here’s a quick synopsis, which is important because you maybe could be a lot like the titular character in that film: Lars is painfully shy and socially detached. One day, he orders a life-sized sex doll. Lars appears to his friends and family to…

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[PMC] “I am full of vinegar yet”

February 11, 2019

“I am full of vinegar yet.” I’m 95% sure that’s quote from a letter (or, more likely, postcard) Thomas Edison wrote to his wife, describing his unflagging zeal for his work. I love this quote. It’s evocative. Ballsy, even, at least in a 19th century sort of way. It reminds me of how we all…

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[PMC Weekend Edition] I am not devlopr

February 10, 2019

I’m not a developer. But… I (at one point, at least) knew enough Python to hack together a static site generator (MongoDB still gives me shudders from that) and an email list RFM segmentation script. So that’s something! And, most importantly, I am in love with developers writ large, and I so value your role…

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[PMC Weekend Edition] “Babe, You Turn Me On”

February 9, 2019

Nick Cave is a treasure. I love this lyric from his song “Babe, You Turn Me On”: You race naked through the wilderness You torment the birds and the bees You leapt into the abyss, but find It only goes up to your knees How much of life is like that? You leap into something…

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[PMC] Expensive commodities 😤

February 8, 2019

You do not want to be seen as an expensive commodity. Those breed resentment. I’ve seen this here in Sonoma County. The Tubbs fire in Fall 2017 wiped out something like 5% of the area’s housing stock. That’s in an area with an already-very-tight rental market and an already-very-expensive housing market. I know many people…

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[PMC] The most dangerous GIF in the specialization decision

February 7, 2019

If you’re deciding how to specialize, beware this sentiment: There are situations where some sort of dual focus works (two verticals, etc.), but they’re relatively rare. -P

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[PMC] NO DRAMA!

February 6, 2019

There’s a job I worked and then scrubbed from my resume as soon as I possibly could. In retrospect, I’m incredibly happy I had the experience, and I was definitely right to never speak of it again (at least on my resume). Incidentally, that makes me think that a pretty good metric for one’s confidence…

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[PMC] TPM: Working in public

February 5, 2019

Quick tophat: I haven’t abandoned the 100in35 experiment. I’ll get back to it with a different hopefully better approach in a week or two. Hear my friend Liston Witherill and I riff on this here. And bonus points to anyone who can tell me what semi-famous photographer Liston is related to! As you probably know,…

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