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[PMC] Fascinating specialization alert

November 22, 2018

I hereby promise to blow your mind in this email. Not long ago, I interviewed Robin Knowles, who does fluid dynamics consulting work: I have found a yet-even-more-specialized fluid dynamics expert, and it is taking every single ounce of restraint I have to conduct the remainder of this email in a semi-professional manner. Patricia…


[PMC] A very good webinar you’ll be sorry to miss

November 21, 2018

This is kind of far in advance, but I wanted to let you know I’ve gotten lucky. What’s that you say? Philip got lucky? Yes. I got a very good expert on email marketing to agree to do a webinar for y’all. Val Geisler is going to give a presentation on email marketing for services…


[PMC] Automation fail

November 20, 2018

I woke up to see that yesterday’s email–which was actually supposed to send out on National Teacher’s Day in 2019 (May 7, 2019)–became… yesterday’s email. On not National Teacher’s Day. 🙂 Ah, the wonders of automation. I’ve been experimenting with a new, simplified publishing workflow. And learning the nuances of one of the tools I…


[PMC] Thank you, Foyle Brogden

November 19, 2018

It’s National Teacher’s Day here in the US, and that got me thinking. I was inspired to write this email back in late 2018, when I heard this podcast: It’s a hella good interview, even if you don’t have kids (I don’t). It reminded me: I had a teacher who changed my life for…


[PMC] Now AND later

November 16, 2018

I’ve got to circle back to this chart from that Hinge Marketing study: The green bars describe high growth firms (>= 20% growth), the red ones describe no growth firms. The chart is from this source: The Hinge Marketing study sure makes it seem like vertical specialization is the best way to prevent growth…


[PMC] All the ideation and validation methods

November 15, 2018

I was working with a private coaching client recently, and it made sense for me to outline all the ideation and validation methods I know about for this client. I’d like to share this list with you. If you want, I can elaborate on it a bit, perhaps via an email series or something like…


[PMC] Product positioning vs. services positioning

November 14, 2018

Well, I sat down to write one of my daily emails and this came tumbling out. I’m curious what y’all think: If you’d really like to understand the idea of positioning, it’s useful to compare positioning in the world of products to positioning in the world of services. They’re both based on the same fundamental…


[PMC] The most overlooked attributes in successful services business entrepreneurs

November 13, 2018

I’m sure I’m not the first to attempt to identify the most overlooked attributes in successful services business entrepreneurs. That won’t stop me from trying anyway 🙂 Here’s my shot at it: A sense of humor, and a willingness to use that sense of humor in your marketing and with clients Persistence Discipline Tolerance for…


[PMC] RE: high growth

November 12, 2018

This was supposed to get mailed out last Thursday, before Friday’s email. Drip’s RSS-to-email rule was sleeping on the job, so this email (and future ones) are headed your way via ConvertKit instead. Yay for email list portability! Anyway… Actually, before I move on to the next interesting part of that Hinge Marketing study, let’s spend…


[PMC] “Marketing impact”

November 9, 2018

Marketing Impact Here’s what that Hinge Marketing study shows about the impact of various marketing techniques for High Growth and No Growth firms: Again, the green bars are High Growth firms (>= 20% revenue growth), the red bars are No Growth firms. What conclusions can we take away from this summation of data? Several, I…