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A Survey Format for Discovering Expensive Problems

May 14, 2015

One of the ways to learn more about the expensive problem(s) your development shop solves is to survey people. You can survey past clients, current clients, and companies that aren’t even your client at all. Here are some suggestions on how to do that. Nothing kills a survey response rate like a long survey, so…

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The Education-Based Content Marketing Resource Guide

May 12, 2015

If you write your own education-based content marketing, this guide will help you shave hours off each blog article! Click the image below to download:

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An Audio-First Workflow for Education-Based Content Marketing

March 26, 2015

Do you hate writing? Well, I have bad news and I have good news. The bad news first. Every professional services business should be looking to content marketing1 as a critical tool to support growth beyond their existing referral network and good luck. Done right, content marketing begins to attract clients to you, lowering your…

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Resurrect Your Blog

March 26, 2015

The last article I published here was called Kill Your Blog. As the reactions1 to this idea rolled in over the last week or two, it’s become clear that people agree with the idea, but I could do a better job of explaining its nuances and how to implement it. So here goes. What About Current,…

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Kill Your Blog

March 26, 2015

If you’ve been struggling to keep your company blog up to date, you’re not alone. You and millions of other small business owners have a web site, and that site almost certainly has a blog. Or…as I like to call it, the black hole where good intentions go to die. If your blog hasn’t been…

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Nick Hance on Managing Risk in Software Projects

March 26, 2015

I spoke to Nick Hance recently, and we had a fascinating conversation about risk in software projects, maintaining quality over time, zeroing in on repeatable excellence, and finding your niche by focusing on value. You can learn more about Nick at http://buildbettersoftware.com Check out the 43-minute interview below. You can either watch the video, use the audio player…

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Brennan Dunn on Monetizing Your List (Even if You're Not a Sleazy Internet Marketer)

March 26, 2015

I had the pleasure of chatting with Brennan Dunn for about 40 minutes on the subject of monetizing your list, even if you’re not a sleazy internet marketer. I mean think about it. What can a technical consultancy really do with a list of email addresses? Brennan talked me through the whole process: How a technical consultancy…

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Jonathan Stark on The Key to Building Authority

March 26, 2015

The #1 organic Google search result for “mobile strategy consulting” is Jonathan Stark.  He even ranks above IBM for that search term, and giant companies like Accenture have to pay to get on the first page for it. How did he get there? Did he use SEO consultants, heavy-duty inbound link-building, and the latest Google-manipulation…

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Keith Perhac on Building Your Consultancy's Authority

March 26, 2015

I had the pleasure of speaking with Keith Perhac a few weeks ago. Through his company DelfiNet and SaaS product Summit Evergreen, Keith has seen firsthand how his clients–very successful information marketers–use their mailing lists to build their audience’s trust and boost sales. In this hour long interview, Keith gives insight into what the technical…

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