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If you write your own education-based content marketing, this guide will help you shave hours off each blog article! Click the image below to download:Read More >>
Do you hate writing? Well, I have bad news and I have good news. The bad news first. Every professional services business should be looking to content marketing1 as a critical tool to support growth beyond their existing referral network and good luck. Done right, content marketing begins to attract clients to you, lowering your…Read More >>
The last article I published here was called Kill Your Blog. As the reactions1 to this idea rolled in over the last week or two, it’s become clear that people agree with the idea, but I could do a better job of explaining its nuances and how to implement it. So here goes. What About Current,…Read More >>
I spoke to Nick Hance recently, and we had a fascinating conversation about risk in software projects, maintaining quality over time, zeroing in on repeatable excellence, and finding your niche by focusing on value. You can learn more about Nick at http://buildbettersoftware.com Check out the 43-minute interview below. You can either watch the video, use the audio player…Read More >>