This is an archive of the emails I send my list every weekday. Want to join the fun?

Start getting daily emails on specialization, positioning, and lead generation from me

Can you build a list even if you have NOTHING to say?

June 30, 2015

You can listen to this post instead of reading it: Or… you can read it: In my coaching and consulting work, I’ve encountered several situations where my client sees the benefit of building a list but feels quite nervous about putting themselves out there by writing content for a list. I have an idea that…

Read More >>

Content Marketing: The Success Is In the Plan

June 5, 2015

This article won’t be very actionable. You’ll be tempted to skip it, which would be a huge mistake. You’ll be tempted to skip it because planning a successful content marketing campaign is hard stuff. It seems much easier and more productive to get busy writing some blog articles. But without a good plan, any effort…

Read More >>

The WordPress Plugins I Use For a Lead-Generation Website and Why

May 20, 2015

It’s kind of a lot, but there are some important jobs that have to be done on a lead-generation site: https://wordpress.org/plugins/broken-link-checker/ Because broken links suck. (Edit: my WordPress expert buddies tell me to disable this except when needed because it breaks stuff.) https://wordpress.org/plugins/404page/ lets me create a custom 404 error page with valuable resources and…

Read More >>

A Suggested Interview Question List for Content Marketing Articles

May 17, 2015

I frequently interview my clients in order to produce articles and big ‘ole series of educational content that attract leads and build trust. This is the question list I usually use: Background/Setup What do things look like today for the reader that needs the help this article will deliver? Why is the problem this article…

Read More >>

A Survey Format for Discovering Expensive Problems

May 14, 2015

One of the ways to learn more about the expensive problem(s) your development shop solves is to survey people. You can survey past clients, current clients, and companies that aren’t even your client at all. Here are some suggestions on how to do that. Nothing kills a survey response rate like a long survey, so…

Read More >>

The Education-Based Content Marketing Resource Guide

May 12, 2015

If you write your own education-based content marketing, this guide will help you shave hours off each blog article! Click the image below to download:

Read More >>

An Audio-First Workflow for Education-Based Content Marketing

March 26, 2015

Do you hate writing? Well, I have bad news and I have good news. The bad news first. Every professional services business should be looking to content marketing1 as a critical tool to support growth beyond their existing referral network and good luck. Done right, content marketing begins to attract clients to you, lowering your…

Read More >>

Resurrect Your Blog

March 26, 2015

The last article I published here was called Kill Your Blog. As the reactions1 to this idea rolled in over the last week or two, it’s become clear that people agree with the idea, but I could do a better job of explaining its nuances and how to implement it. So here goes. What About Current,…

Read More >>

Kill Your Blog

March 26, 2015

If you’ve been struggling to keep your company blog up to date, you’re not alone. You and millions of other small business owners have a web site, and that site almost certainly has a blog. Or…as I like to call it, the black hole where good intentions go to die. If your blog hasn’t been…

Read More >>

Nick Hance on Managing Risk in Software Projects

March 26, 2015

I spoke to Nick Hance recently, and we had a fascinating conversation about risk in software projects, maintaining quality over time, zeroing in on repeatable excellence, and finding your niche by focusing on value. You can learn more about Nick at http://buildbettersoftware.com Check out the 43-minute interview below. You can either watch the video, use the audio player…

Read More >>