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The #1 problem with content marketing

July 8, 2015

The #1 problem with content marketing is that it’s a job. Doing content marketing well and consistently is. a. job. It takes specialized skills, time, effort, and a calendar. This crash course is here to: Show you all the shortcuts I know about Help you avoid wasting time doing content marketing activities that won’t work Build…


The True Purpose of Content Marketing Might Surprise You

July 8, 2015

I’d like to tell you what the true purpose of content marketing is. First, you should understand what content marketing is not: A quick win that produces overnight results A band-aid for a broken sales process or other business problem The least expensive marketing channel I expect by now, you’re saying to yourself, “wow, Philip, you…


Is Positioning Professional Services Different Than Products? Al Ries Explains.

July 3, 2015

The term “positioning” was coined in 1972 by Al Ries and Jack Trout, and big product brands have used positioning to gain competitive advantage ever since then. I interviewed Al Ries (the co-author of Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, and many other gold standard marketing books) about how the…


Can you build a list even if you have NOTHING to say?

June 30, 2015

You can listen to this post instead of reading it: Or… you can read it: In my coaching and consulting work, I’ve encountered several situations where my client sees the benefit of building a list but feels quite nervous about putting themselves out there by writing content for a list. I have an idea that…


Content Marketing: The Success Is In the Plan

June 5, 2015

This article won’t be very actionable. You’ll be tempted to skip it, which would be a huge mistake. You’ll be tempted to skip it because planning a successful content marketing campaign is hard stuff. It seems much easier and more productive to get busy writing some blog articles. But without a good plan, any effort…


The WordPress Plugins I Use For a Lead-Generation Website and Why

May 20, 2015

It’s kind of a lot, but there are some important jobs that have to be done on a lead-generation site: Because broken links suck. (Edit: my WordPress expert buddies tell me to disable this except when needed because it breaks stuff.) lets me create a custom 404 error page with valuable resources and…


A Suggested Interview Question List for Content Marketing Articles

May 17, 2015

I frequently interview my clients in order to produce articles and big ‘ole series of educational content that attract leads and build trust. This is the question list I usually use: Background/Setup What do things look like today for the reader that needs the help this article will deliver? Why is the problem this article…


A Survey Format for Discovering Expensive Problems

May 14, 2015

One of the ways to learn more about the expensive problem(s) your development shop solves is to survey people. You can survey past clients, current clients, and companies that aren’t even your client at all. Here are some suggestions on how to do that. Nothing kills a survey response rate like a long survey, so…


The Education-Based Content Marketing Resource Guide

May 12, 2015

If you write your own education-based content marketing, this guide will help you shave hours off each blog article! Click the image below to download:


An Audio-First Workflow for Education-Based Content Marketing

March 26, 2015

Do you hate writing? Well, I have bad news and I have good news. The bad news first. Every professional services business should be looking to content marketing1 as a critical tool to support growth beyond their existing referral network and good luck. Done right, content marketing begins to attract clients to you, lowering your…