Summary: Lead Generation Trust Velocity
Google will keep you busy for about 3 weeks reading the results of a search for “B2B Lead Generation Techniques”. That’s awesome and useful….HOWEVER, you will find very little info on how well various lead-gen techniques work to build trust, how quickly they build trust, and how much effort each technique takes relative to its “trust velocity”.
That’s why I profiled 46 B2B lead generation techniques based on their trust velocity, the effort required to implement them, and how suitable they are for a freelancer or dev shop just starting out with lead generation and needing fast results.
I share the results of this research with you in this briefing. I walk you through this groundbreaking research, and answer attndee questions about the research, lead generation, and trust-building.