Positioning in 1 Picture

Summary: Positioning in One Picture

This is a sort of “positioning 101” presentation. I want to help you understand what positioning really is.

This briefing will answer these questions:

  1. How does occupying a market position as a narrow specialist lead to more revenue?
  2. What market position is best for me and my clients?
  3. What other options other than narrow focus are available to me?