So this one time I’m at the eye doctor’s office, getting a regular exam for my regularly deteriorating near distance vision, and the front desk lady–who is also the doctor’s wife–walks in and asks him a question.
The doctor says “WHOA… JEEZ, get a breath mint or something for that garlic breath!!”
He’s sitting closer to the door than I am, and for a moment I don’t know what he’s talking about.
Then, this TSUNAMI of the most intense garlic breath I’ve ever smelt comes washing over me.
There are a couple takeaways from this.
1) After you’ve been married for 20 years or so, I guess you can call out your wife’s garlic breath in front of strangers.
2) Small spaces intensify the effect of things.
Whether it’s garlic breath, or marketing your business with a narrow, focused value proposition, small spaces (like small niche markets) intensify the effect.
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