In Sonoma County, CA where I live, there are a lot of hawks.
It’s been raining a lot here lately, and I noticed today that even when it was raining some hawks were circling above an apple orchard hunting for food.
The relationship between project work and lead generation activities can be so loosely coupled that we forget that we need to “hunt” for leads even when it’s raining money and you’re slammed with project work.
That’s why more and more I’m recommending that my Positioning Accelerator Program students choose marketing activities that are inherently enjoyable. Fun, even.
Doing this makes it easier to keep up the hunt even when it rains.
Hunting for leads is 5000% easier when you know what you’re hunting for: http://thepositioningmanual.com
Talk to you soon,