From time to time, I get the following question from people who are trying to find a better, more profitable market position:
“I hate all my previous clients or the market verticals I’ve worked in before. How do I choose a better market position?”
This is one of the questions I tackle in The Positioning Troubleshooting Guide, which is included in version 2 of The Positioning Manual for Technical Firms.
If you’re a TPM v1 customer, you’ll get v2 of TPM FO’ FREE. Version 2 should be out in the next 2 weeks or so. Actually I’ll be shipping a v1.8 so that my mastermind buddy Eric stops sending me the “ship it squirrel” emoji. And also because this information is super valuable and I want to get it in your hands ASAP. 🙂
Anyway, in the meantime, here’s an excerpt from The Positioning Troubleshooting Guide to give you a taste of what’s coming your way.