Daily Emails Archive
By Philip Morgan
There's always money in the banana stand
2022-11-01
Double feature
2022-03-18
Smoking saves money
2022-03-07
Research - Skin in the game
2022-03-01
Anti-Halo Effect
2022-02-28
Happiness, Honors, and Halos
2022-02-23
Lead Generation - Performativeness
2022-02-22
Lead Generation - What Matters Most
2022-02-21
Replication
2022-02-15
Self-Employment
2022-02-14
Marketing And Advertising
2022-02-11
A lengthy paragraph on why I think competition is a good thing
2022-02-10
Attention externalities
2022-02-08
Book Notes: How Clients Buy
2022-02-07
POV as explainer
2022-02-04
Outsiders And Insiders
2022-01-31
Taglines
2022-01-27
A nice POV example
2022-01-24
Why do we want better?
2022-01-21
That'll never work
2022-01-20
Inhabiting vs. Creating Genre
2022-01-19
How the pros do it
2022-01-18
Searching vs. Distribution
2022-01-17
Spoiling it for the rest of us
2022-01-14
Underemployed
2022-01-12
Methodology note: scraping employee reviews
2022-01-10
Things that delighted me in 2021
2021-12-26
Questions For Decisionmaking
2021-12-17
Outages
2021-12-16
The response has been overwhelming
2021-12-14
TEI explainer video
2021-12-13
How you play the game
2021-12-10
An actually good book on thought leadership
2021-12-09
Is *this* why we avoid small-scale research?
2021-12-07
Caught with pants down
2021-12-06
The price is $700/month
2021-12-03
Cultivating expertise
2021-12-02
Lots to be thankful for jealous of!
2021-11-26
Trashcan consultant
2021-11-24
Blinded by science?
2021-11-22
Beachhead Thinking
2021-11-19
Two good books on thought leadership, six bad ones
2021-11-16
Should we specialize?
2021-11-01
Brief break
2021-07-23
Average but trustworthy
2021-07-20
Institutions and service providers
2021-07-19
How normal people earn trust
2021-07-15
Some people are freaky-good at earning trust
2021-07-14
We are average at earning trust
2021-07-13
Things Built; Risks Taken
2021-07-09
Flinching
2021-07-07
Risk
2021-07-06
Fundamental marketing labor
2021-07-02
The 3 visibility method categories
2021-07-01
(Event invitation) Let's think about this together
2021-06-28
Thought leadership is a fungus
2021-06-24
Current Wars thought leadership
2021-06-23
Platform specializations and thought leadership
2021-06-22
5 ways of focusing
2021-06-21
Focus and visibility
2021-06-17
Owned visibility infrastructure
2021-06-16
Rented and owned visibility infrastructure
2021-06-15
I was on a podcast!!!!!
2021-06-14
Writing publicly
2021-06-09
Upcoming Indie Experts events
2021-06-08
The king gets hungry
2021-06-07
Quintile A buyers
2021-06-04
Visibility and trust
2021-06-03
The thing about books
2021-06-02
An empire
2021-05-31
"The night I was born"
2021-05-26
Superserve your fans
2021-05-25
Confidence -- getting your groove back
2021-05-24
Taking risks with publishing
2021-05-19
Mastering context
2021-05-18
The circular economy
2021-05-17
What kind of event is this?
2021-05-12
I have lost count
2021-05-11
The Rogers Curve
2021-05-07
Vertical Volatility
2021-05-05
A workshop on serverless testing starts this week
2021-05-04
The Wicked7
2021-04-29
Walk into a bar together
2021-04-28
Bullshit is exhausting
2021-04-26
What impedes improvement?
2021-04-22
"2 Oxen or 1,024 Chickens"
2021-04-21
RE: Writing as cause or effect?
2021-04-19
Writing as cause or effect?
2021-04-15
The Building and Investing Journal, Issue #3
2021-04-14
I would write about marketing more
2021-04-12
Do right… but not right now
2021-04-07
Everything All The Time
2021-04-05
By-products
2021-03-31
A 10-year overnight success
2021-03-24
Losing battles
2021-03-23
The Building and Investing Journal, Issue #2
2021-03-22
What is structural intelligence?
2021-03-18
Value creation, swagger, and arrogance
2021-03-17
What are false dichotomies good for?
2021-03-16
Ideas and power
2021-03-15
The Building and Investing Journal, Issue #1
2021-03-13
Some ideas and their owners
2021-03-12
Ownership
2021-03-11
Whitespace
2021-03-09
Opinions without data
2021-03-08
Content matters too
2021-03-05
The four directions
2021-03-02
Which is better?
2021-03-01
We Invest
2021-02-26
What’s wrong with Experience?
2021-02-25
What is a point of view?
2021-02-24
Innovation bundle
2021-02-22
Wanted: Developer Experience Insight
2021-02-19
I need a cigarette
2021-02-18
Second-order consequences
2021-02-17
Things are happening; people are talking
2021-02-16
Millionaireville
2021-02-15
Workshop accessibility
2021-02-11
No one is coming to save you
2021-02-10
Complex systems newsletter
2021-02-09
ISP drama
2021-02-08
Workshop philosophy
2021-02-07
Courageous people doing interesting things
2021-02-06
Q&A: “how to provide value in my niche”
2021-02-05
POV as explainer
2021-02-04
Q&A: “Optimizing my marketing funnel”
2021-02-03
The membrane
2021-02-01
Q&A: Finding a high-demand specialization
2021-01-26
Email open rate
2021-01-25
Y’all are awesome
2021-01-22
Q&A: A perpetually fascinating specialization
2021-01-21
Q&A: How to provide *unique* value?
2021-01-20
Events Of Note
2021-01-19
Why TEI?
2021-01-18
Q: Can you specialize too narrowly?
2021-01-13
"advisors do not always want their advice to be adopted fully"
2021-01-11
What you are up to — notes from readers
2021-01-07
"Difficulty seeing the value"
2021-01-06
Save the date: Specialization Workshop offered again in February
2021-01-05
Who is this book for?
2021-01-04
2020 As Teacher
2021-01-01
I want unreasonable things for you in 2021
2020-12-31
Guest article: 20 days of daily livestreaming
2020-12-18
“It’s too rough a place”
2020-12-15
What you are up to — notes from readers
2020-12-10
Q&A: Boring vs. Exciting
2020-12-09
Events Of Note
2020-12-08
Courageous research
2020-12-07
Chapter 16 - Rescued by thinking out loud
2020-12-03
Open vs. closed systems
2020-12-01
We are not playing a short game
2020-11-30
What you are up to — notes from readers
2020-11-27
Q&A: “I got out of La Grange”
2020-11-25
The view from the side
2020-11-23
Distress
2020-11-14
Forward motion
2020-11-13
Interviewing authors
2020-11-09
Research on photography sites, innovation, theater vs. cinema, and baby possums
2020-11-05
Armchair quarterbacking
2020-11-04
Content Creation *Is* Client Work
2020-11-02
What you are up to
2020-10-30
Change a happy balance?
2020-10-28
Curation -> ROI
2020-10-27
Want to try a business simulation together?
2020-10-26
Serverless testing, marketing strategy for mission-driven businesses, and freshly-ironed shirts
2020-10-23
Discarding a Head Start
2020-10-21
More engaging online talks
2020-10-20
Q: How much time do you spend on content creation?
2020-10-19
What you are up to — notes from readers
2020-10-16
What are you worth?
2020-10-14
Upcoming events
2020-10-13
Idea-SWAG
2020-10-12
Interesting happenings
2020-10-08
One weird trick for making more money
2020-10-07
Upcoming events
2020-10-06
Ownership
2020-10-05
Email publication tech stack
2020-10-01
Online Micro Workshop pt3: Specialization
2020-09-29
Online Micro Workshop pt2: Specialization
2020-09-28
Online Micro Workshop: Specialization
2020-09-25
People doing interesting things
2020-09-24
Q&A: How to work with companies that sell products that make a differeence
2020-09-23
Events of Note
2020-09-22
Trust engines
2020-09-21
The "man boobs" email
2020-09-17
The "don't have to think about it" premium
2020-09-14
Orphan Problems
2020-09-09
Something about what happens when we talk
2020-09-07
Testing a specialization hypothesis with a live market test
2020-08-31
Results of a brand marketing experiment
2020-08-27
Only 3 wellness checks from the cops
2020-08-24
RE: Some interesting in-public stuff
2020-08-07
I have no magic
2020-08-06
Some interesting in-public stuff
2020-08-05
Mental blocks to selling advisory services
2020-07-30
Open source community and marketing
2020-07-28
I bought $10,000 of IP today
2020-07-27
(Another) Invitation: Free online workshop on content organization
2020-07-27
Invitation: a roundtable discussion on designing online group workshops/training events
2020-07-24
Innovation
2020-07-23
Lead generation for value-based design
2020-07-22
Galloway quadrant
2020-07-20
Information density
2020-07-18
The Death of a Market Position
2020-07-15
Your dumpster fire of content
2020-07-14
The Product *Is* The Marketing
2020-07-13
"I sing to keep from cursing"
2020-07-10
Learning Craft CMS
2020-07-09
Grazing -> cowpaths -> roads
2020-07-08
Conversational Tics
2020-07-01
Value proposition stress-test
2020-06-30
Vision
2020-06-29
Bizdev on 4chan
2020-06-26
"Weed spray" mailbag
2020-06-24
Farmers, weed spray, and you
2020-06-22
Bottom-up flow
2020-06-18
Connecting the dots
2020-06-17
"So useless to have to work so hard"
2020-06-15
"Ready, discuss, maybe-read" followup
2020-06-11
Ready, Read, DISCUSS vs. Ready, DISCUSS, Maybe-read
2020-06-10
Platform = Power = Responsibility
2020-06-09
We're all supposed to try
2020-06-03
Spending your privilege budget
2020-06-01
Whence a website (or website change)?
2020-05-29
Understanding brand marketing
2020-05-26
Leadership is a job
2020-05-25
Building a vision for change
2020-05-21
Farewell to a blog
2020-05-20
Books, base hits, and homeruns
2020-05-19
Same market; two sizes
2020-05-18
You can't win. Or can you?
2020-05-16
Specialization workshop - sample video #2
2020-05-12
Cutting
2020-05-10
Getting it right
2020-05-09
No-BS Amazon launch info?
2020-05-06
Embrace them constraints, y'all
2020-05-06
The question stops here
2020-05-02
What's the pH level of this decision?
2020-04-29
"Zoom and Skype" followup
2020-04-27
Zoom and Skype
2020-04-24
Do experts have to be right?
2020-04-23
The middle way
2020-04-21
The Stir-Crazy Coffee Roaster
2020-04-20
Motion vs. accuracy
2020-04-17
Helps medical teams accelerate Covid-19 responsiveness
2020-04-15
Excess energy
2020-04-15
A can of beans over a hobo campfire
2020-04-13
Call for beta readers
2020-04-10
Specializing in: big
2020-04-09
How specialization creates value
2020-04-08
Relationship-based specialization
2020-04-06
Institutional stress test
2020-04-03
SODA study
2020-04-02
"Expert failure"
2020-04-01
"How not to freak out about money now"
2020-03-27
Changes to the specialization uncertainty profile
2020-03-27
Insights Cooperative
2020-03-26
[Indie Experts]
2020-03-26
Integrating with context
2020-03-24
Can modern software dev practices work with safety-critical embedded systems?
2020-03-24
Lead? Now? You've got to be kidding.
2020-03-21
What is DevOps for?
2020-03-20
IRL -> online education
2020-03-17
Great serverless info
2020-03-16
Strategy in the time of pandemic
2020-03-14
Brand marketing for the niche expertise-driven business
2020-03-11
Brochure selling
2020-03-10
Coronavirus and you
2020-03-10
"Anxiety-adjusted returns"
2020-03-09
The communication delta
2020-03-06
Experts travel, right?
2020-03-05
Resilience
2020-03-04
Why do your clients hire you?
2020-03-02
6 models for sellin' transformation
2020-02-29
POV Workshop curriculum
2020-02-27
A different sort of opportunity
2020-02-27
How to provide value?
2020-02-26
Rockets, The Earth, and risk
2020-02-24
Daily email blindness?
2020-02-24
Resources on cultural change?
2020-02-19
Why bother?
2020-02-18
The barbell, yet again
2020-02-17
Brand marketing example
2020-02-14
Tools to avoid
2020-02-13
Sales pages, PDF, and trust
2020-02-12
Worse than a stranger
2020-02-10
Two kinds of podcast hosts
2020-02-07
A POV layer cake example
2020-02-06
Climax last, not first
2020-02-05
The salt crystal and the glass prism
2020-02-04
Point of View online workshop
2020-02-03
What if authority does a hostile takeover of the business?
2020-01-31
Authorities micro-study, pt3
2020-01-30
Authorities micro-study, pt2
2020-01-29
Authorities micro-study, pt1
2020-01-29
Localization, not invention
2020-01-27
What is innovation?
2020-01-24
The cloud migration failure files
2020-01-23
Your personal business barbell
2020-01-22
Dumbell to barbell
2020-01-21
Durable sources of value
2020-01-20
Book mastermind
2020-01-18
Losing fans
2020-01-17
Your authorities?
2020-01-16
Learning through writing
2020-01-15
Another POVSpace map
2020-01-14
Some POVSpace maps
2020-01-13
WANTED: Your insight
2020-01-11
A general purpose POVSpace for consultants
2020-01-10
Which point of view is better?
2020-01-09
[Indie Expets] Tabs vs. Spaces - Content vs. Context and POV
2020-01-08
Tabs vs. spaces
2020-01-07
$37 and a Jap guitar
2020-01-06
Shortcomings of daily publication?
2020-01-04
The Great Wifi Mystery of 2019
2020-01-02
The energy-polish-shipping triad
2019-12-31
Shipping a lot
2019-12-30
Pain
2019-12-27
[PMC Daily Consulting Insight] The ghost of Marshall McLuhan
2019-12-24
[PMC Daily Consulting Insight] The currency of brand marketing
2019-12-24
[PMC Daily Consulting Insight] Change vs. optimization consulting
2019-12-24
[PMC Daily Consulting Insight] Mick Fleetwood’s drum
2019-12-24
Who the heck is this for?
2019-12-24
Nov 19 email marketing report
2019-12-24
Nov 11 email marketing report
2019-12-24
Innovation content
2019-12-24
Command, invitation, 40 milliseconds
2019-12-24
Attention, pain, and budget
2019-12-24
All politics is local
2019-12-24
[PMC Daily Consulting Insight] A simple plan
2019-12-24
Tom Waits' 2-step career master plan
2019-12-24
More degrees of freedom than you realize
2019-12-24
Prediction friction, and alternatives for decision making
2019-12-24
5 lenses for evaluating lead generation approaches
2019-12-24
Durable sources of value
2019-12-24
No Botox required
2019-12-24
Tasty, tasty indirect lead generation
2019-12-24
Weakness in service of strength
2019-12-24
Why sell drugs when you can sell rugs?
2019-12-24
Flyers on sidewalks, and bootstrapping out of needing to do that
2019-12-24
Some useful market research tools
2019-12-24
The 2019 Meeker Report, interpreted for consultants
2019-12-24
Unfortunately, you're in a relationship business
2019-12-24
The second ideal
2019-12-24
[PMC Weekend Edition] Arbitrary predestination
2019-12-24
[PMC Daily Consulting Insight] The two triangles
2019-12-24
Transformation and emotional growth
2019-12-19
The Substacking Years
2019-12-19
Leading/Lagging
2019-12-16
Will the market pay?
2019-12-13
Timeline and path to winning clients
2019-12-09
Change vs. optimization consulting
2019-12-06
Blockchain's best days
2019-12-06
Survey customers -> positioning statement?
2019-12-04
High value architecture work
2019-12-02
Effective authority and lead generation
2019-11-29
Confidence
2019-11-28
Make customers come to you
2019-11-25
# Right approach, wrong client?
2019-11-22
Is specialization always right?
2019-11-20
PoV and Information resources
2019-11-18
First step out of staff aug
2019-11-15
Building a list of followers
2019-11-12
Identifying your point(s) of view
2019-11-10
[PMC Weekly Consulting Insight] Enjoyable lucre
2019-11-06
[PMC Weekly Consulting Insight] A list of questions
2019-10-30
[PMC Weekly Consulting Insight] You people made me read a business book
2019-10-23
[PMC Weekly Consulting Insight] Old lady chairs and Monte Carlo simulations
2019-10-16
[PMC Weekly Consulting Insight] "I didn't want to offend you"
2019-10-02
[PMC Weekly Consulting Insight] The lonesome valley
2019-09-25
[PMC Weekly Consulting Insight] Loyal but not faithful
2019-09-18
[PMC Weekly Consulting Insight] Survey marketing wrap-up
2019-09-10
[PMC Weekly Consulting Insight] The Google squeeze
2019-09-04
[PMC Weekly Consulting Insight] Why daily? (pt2)
2019-08-27
[PMC Weekly Consulting Insight] Bonus Issue: Profiles in expertise
2019-08-23
[PMC Weekly Consulting Insight] Why daily?
2019-08-21
[PMC Weekly Consulting Insight] Popcorn and toothpaste
2019-08-14
[PMC Weekly Consulting Insight] Does data modeling lead or follow business strategy?
2019-08-07
[PMC Weekly Consulting Insight] At last, some survey marketing conclusions
2019-07-31
[PMC Weekly Insight] The tyranny of the easily-measured
2019-07-24
[PMC Weekly Insight] Where does power come from?
2019-07-17
Identifying your point(s) of view
2019-07-16
[PMC Weekly Insight] Coding, and altered states
2019-07-10
[PMC Weekly Insight] Slogging away the morning
2019-07-03
[PMC Weekly Insight] It's a grind-grind
2019-06-26
[PMC Weekly Insight] Survey marketing: Coding and counting
2019-06-19
Some useful market research tools
2019-06-17
The 2019 Meeker Report, interpreted for consultants
2019-06-13
Unfortunately, you're in a relationship business
2019-06-12
[PMC Weekly Insight] Survey marketing: Qualitative analysis of the de-biasing survey
2019-06-11
The second ideal
2019-06-10
The Opportunity Early Warning System
2019-06-07
Social risk, and dating models
2019-06-06
Pareto, Power Laws, Patterns, and Onions
2019-06-05
You'll want to use the 3/8" spanner for that...
2019-06-04
A restaurant for rule-breakers
2019-06-03
[PMC Weekend Edition] "5,000 generalists are not capable of running a country of over 1 billion people"
2019-06-02
[PMC Weekend Edition] Who exactly is "killing retail"?
2019-06-01
"Don't you know there ain't no devil, there's just God when he's drunk"
2019-05-31
Survey marketing: initial data from the de-biasing survey
2019-05-30
The power of a question
2019-05-29
Signal and noise
2019-05-28
Box up and distribute that expertise
2019-05-27
[PMC Weekend Edition] Of course there are prison consultants!
2019-05-26
The curse
2019-05-24
Subtle sampling bias
2019-05-23
The $12,500 pourover
2019-05-22
Ooooh that smell! Can't you smell that smell!
2019-05-21
Mailbag: SPoF
2019-05-20
Cardiologist to Technologist
2019-05-19
[PMC Weekend Edition] "Specialists like us are the future."
2019-05-18
SpoF
2019-05-17
Can't see it to fight it
2019-05-16
Survey marketing recruitment
2019-05-15
The "de-biasing" survey
2019-05-14
Survey marketing
2019-05-13
[PMC Weekend Edition] Moving the needle
2019-05-11
Pernicious constraints
2019-05-10
Structurally incentivized smartness
2019-05-09
A sea change win
2019-05-08
Self-promoting dingaling
2019-05-07
It was the smell of gunpowder that really got me
2019-05-06
[PMC Weekend Edition] 15 losers, 2 winners
2019-05-05
[PMC Weekend Edition] The great molasses flood
2019-05-04
The Hyper-V Guy
2019-05-03
This is a marketing platform
2019-05-02
Series: Podcasting, pt4
2019-05-01
Series: Podcasting, pt3
2019-04-30
Series: Podcasting, pt2
2019-04-29
[PMC Weekend Edition] Setbacks and Nietzsche
2019-04-28
[PMC Weekend Edition] The side door
2019-04-27
Series: Podcasting
2019-04-26
Modernizing the funeral business
2019-04-25
Iterating towards a PoV
2019-04-24
Funerals, cremations, VINDICATION
2019-04-23
Establishment size
2019-04-22
[PMC Weekend Edition] Flossin'
2019-04-21
[PMC Weekend Edition] Square-hot-mess-space
2019-04-20
[PMC Weekend Edition] More, better info on the "Sea Change Narrative"
2019-04-20
The burden of genre
2019-04-19
Go high or low
2019-04-18
Unknowns -> knowns
2019-04-17
Free workshop
2019-04-16
50mg of Zoloft
2019-04-15
[PMC Weekend Edition] Arbitrary predestination
2019-04-14
[PMC Weekend Edition] The Not a Newsletter newsletter
2019-04-13
All the ideation and validation methods (for Quantella)
2019-04-13
100in35 - A *GLORIOUS* defeat
2019-04-12
Excellent info on market research
2019-04-11
Evolved roadside signs
2019-04-10
Free link-building
2019-04-09
Mailbag: Milk of the Moon
2019-04-08
[PMC Weekend Edition] On the road again
2019-04-07
[PMC Weekend Edition] Angles and motivated reasoning
2019-04-06
Continued: The three mental models you didn't know you needed until you read about them here
2019-04-05
The three mental models you didn't know you needed until you read about them here
2019-04-04
Pusherman
2019-04-03
Three principles for lead generation
2019-04-02
Waiting for that sick drop
2019-04-01
[PMC Weekend Edition] Trade Journal Cooperative
2019-03-31
[PMC Weekend Edition] Doing poet's work
2019-03-30
Mailbag: A "consultant litmus test"
2019-03-29
Series: Sales validation
2019-03-28
Series: Marketing validation
2019-03-27
[PMC Special Event] Final Reminder: Interview-based market research
2019-03-26
Series: Pure research validation
2019-03-26
Series: Introspective validation
2019-03-25
[PMC Special Event] Reminder: Interview-based market research
2019-03-24
It's time to KILL
2019-03-24
[PMC Weekend Edition] Thinking and consultants
2019-03-23
Series: New tech, “rising star” platforms, and evergreen problems
2019-03-22
The Fire Swamp of Ideation
2019-03-21
Series: Ideation from your clients
2019-03-20
Series: All the ideation and validation methods
2019-03-19
Mailbag: Skin in the game
2019-03-18
Let's learn about market research
2019-03-18
[PMC Weekend Edition] No Data Science Job Titles
2019-03-16
Milk of the Moon
2019-03-15
What happens when you learn to fly a helicopter?
2019-03-14
Mailbag: On the future value of writing
2019-03-13
On the future value of writing
2019-03-12
10x more valuable
2019-03-11
[PMC Weekend Edition] Mailbag: Giant flywheel of death
2019-03-10
[PMC Weekend Edition] "Worship power, you will end up feeling weak and afraid"
2019-03-09
Why research?
2019-03-08
Mailbag: Congress of experts
2019-03-07
Skin in the game
2019-03-06
Can I have a show of hands?
2019-03-05
Emails on the subject of... emails
2019-03-04
[PMC Weekend Edition] Giant flywheel of death
2019-03-03
[PMC Weekend Edition] A congress of experts
2019-03-02
Make hay while the sun shines
2019-03-01
Why does your client need consulting?
2019-02-28
"Ramp Up Your Business by Specializing"
2019-02-27
"Scaling up good ideas is really, really hard"
2019-02-26
Mailbag: the "sea change" home page
2019-02-25
[PMC Weekend Edition] Sunday food for thought
2019-02-24
[PMC Weekend Edition] Crickets, pitches, wickets, oh my
2019-02-23
You should get a (second) job
2019-02-22
The "sea change home page"
2019-02-21
It's like Aggregation Theory
2019-02-20
Critical skills for an aggregated internet
2019-02-19
Some interesting specialization examples
2019-02-18
[PMC Weekend Edition] Back yard ~swimming pool~ roller coaster
2019-02-17
[PMC Weekend Edition] Another video to podcast player workflow
2019-02-16
Bob Dylan on ideation
2019-02-15
This is content marketing
2019-02-14
Skydiving
2019-02-13
Lars and the Real Girl
2019-02-12
"I am full of vinegar yet"
2019-02-11
[PMC Weekend Edition] I am not devlopr
2019-02-10
[PMC Weekend Edition] "Babe, You Turn Me On"
2019-02-09
Expensive commodities 😤
2019-02-08
The most dangerous GIF in the specialization decision
2019-02-07
NO DRAMA!
2019-02-06
TPM: Working in public
2019-02-05
One-shot lead generation
2019-02-04
[PMC Weekend Edition] The “look” of jazz
2019-02-03
[PMC Weekend Edition] A mystery, solved
2019-02-02
Lars and the Real Girl
2019-02-02
Confession: I used to not know what event-sourcing is
2019-02-01
Thinking like a media company
2019-01-31
Moats and rancid water
2019-01-30
“Lightnin' change when Lightnin' wanna change”
2019-01-29
Bad Luck City
2019-01-28
[PMC Weekend Edition] This is what commoditization looks like
2019-01-27
[PMC Weekend Edition] Rapid prototyping
2019-01-26
David Byrne on email marketing
2019-01-25
Easily replicated
2019-01-24
Mailbag 2: "Mindset emerging from practice"
2019-01-23
Mailbag 1: "Mindset emerging from practice"
2019-01-22
Nom, nom, nom...
2019-01-21
Mindset emerging from practice? Really!?
2019-01-18
"I'm convinced that a small number of software people... will make a huge difference."
2019-01-17
Interesting specialization example
2019-01-16
100in35 - Update 3
2019-01-15
Bring da *context*
2019-01-14
“If you keep just one new year’s resolution this year, let it be to not pour fats, oil or grease down the drain or flush anything other than the 3Ps – pee, paper and poo – down the loo.”
2019-01-11
Mailbag: "Why it matters that Axel Grell left Sennheiser"
2019-01-10
Worst outreach email ever?
2019-01-09
Mailbag: "Out-of-left-field quiz for you"
2019-01-08
How can vertical specialization improve your ability to do business development?
2019-01-07
Out-of-left-field quiz for you
2019-01-04
100in35 - Update 2
2019-01-03
My most dangerous competitor
2019-01-02
Yet More Mailbag: "Vue.js specialization"
2019-01-01
Maybe ask your clients
2018-12-31
More Mailbag: "Vue.js specialization"
2018-12-28
Mailbag: "Narrow in service of broad or deep"
2018-12-27
Change creates opportunity
2018-12-26
An angel got its wings
2018-12-25
"Vue.js specialization" mailbag
2018-12-24
Vue.js specialization
2018-12-21
100in35 - Update 1
2018-12-20
Prototyping
2018-12-19
I like the cheaper one better
2018-12-18
Once again, we send off my war rig...
2018-12-17
Nashville meetup
2018-12-14
Narrow in service of broad or deep
2018-12-13
Who's with me?
2018-12-12
Mini survival excursions for actors and actresses
2018-12-11
Monitor the speedometer, not the oil pressure gauge
2018-12-10
"There is no pension program or retirement program or marketplace for mosquito expertise"
2018-12-07
I'm in love...
2018-12-06
The whale client optical illusion
2018-12-05
Thanks, but I'd rather not be replaced by a piece of software
2018-12-04
Swing for the fences, folks
2018-12-03
Email marketing for services businesses
2018-11-30
Evaluating the strategic value of prospective work
2018-11-29
Is marketing automation a growth technique?
2018-11-28
"Revenge of the Ancilliaries"
2018-11-27
Second-order consequences
2018-11-26
Product Positioning vs. Services Positioning
2018-11-24
Evaluating the Strategic Value of Prospective Work
2018-11-24
Why doctors hate their computers
2018-11-23
Fascinating specialization alert
2018-11-22
A very good webinar you'll be sorry to miss
2018-11-21
Automation fail
2018-11-20
Thank you, Foyle Brogden
2018-11-19
Now AND later
2018-11-16
All the ideation and validation methods
2018-11-15
Product positioning vs. services positioning
2018-11-14
The most overlooked attributes in successful services business entrepreneurs
2018-11-13
RE: high growth
2018-11-12
"Marketing impact"
2018-11-09
"High growth"
2018-11-07
Specialization = high growth?
2018-11-06
"Leading Dermatologist Refuses to Offer Dental Treatments"
2018-11-05
You've survived!!
2018-11-02
Finding an expensive problem
2018-11-01
Dream client list
2018-10-31
Everybody was Kung fu fighting
2018-10-30
Things are getting weird
2018-10-29
A fascinating specialization
2018-10-26
I'm sorry, what was your name again?
2018-10-25
A great first website for the newly-specialized firm
2018-10-24
“The Key to Becoming a Software Consultant”
2018-10-23
Smart-sounding definitions
2018-10-22
Developing valuable IP
2018-10-18
The many faces of profitability
2018-10-17
Sales & Pricing Power
2018-10-16
Specialization + Time -> Reputation/Market Position
2018-10-15
Specialization
2018-10-12
The side door
2018-10-11
Booby trapped!
2018-10-10
Is there something different about the positive one?
2018-10-09
Not every dollar is worth a dollar
2018-10-08
"are 66% of jewelers are jerks?" mailbag
2018-10-05
I know three jewelers
2018-10-04
Connecting with startups outside the big startup hub cities
2018-10-03
I have no idea if this is legal
2018-10-02
“The daily”
2018-10-01
Smart AI or dumb &#@!
2018-09-28
Lamborghini mailbag
2018-09-27
Interesting Specialization
2018-09-27
Powerful sports cars
2018-09-25
Lamborghini
2018-09-24
Marketing and the bidet
2018-09-21
A Framework for Deciding How to Specialize
2018-09-21
Why do bad thoughts happen to good people?
2018-09-19
You earn your smiles here
2018-09-18
Rules
2018-09-17
“Little brown sausages, lying’ in the sand”
2018-09-15
Salination
2018-09-14
Manufacturing is interesting
2018-09-13
Geek in heaven
2018-09-11
Dysmorphia
2018-09-10
Solutions = “pushing problems”
2018-09-07
Fool me
2018-09-07
"Fool me" mailbag
2018-09-07
"Clarified our message and marketing"
2018-09-07
“What I found staggered me”
2018-09-06
For the biz-curious platform specialists out there
2018-09-06
2018-09-06
Awards you too could win
2018-09-06
Wrong fuel doctor
2018-09-05
Spot the positioning problem in this picture
2018-09-05
More on the cutting edge of fitness
2018-09-05
"Daniel says it's the best place that he's ever seen"
2018-09-05
My wife tells it like it is
2018-09-04
More "CPA who can't sell" mailbag
2018-09-04
"Free Craigslist" mailbag
2018-09-04
"Burnt by a cheap dev"
2018-09-04
"Sorry, our legal team doesn't let us give case studies or quotes"
2018-09-03
More "Good ground game" mailbag
2018-09-03
"Ground game" mailbag
2018-09-03
"Pride" mailbag
2018-09-02
Long-term unemployed
2018-09-02
Free Craigslist
2018-09-02
"CPA who can't sell" mailbag
2018-09-02
Jedi mind trick
2018-09-01
Good ground game
2018-09-01
14,662 words
2018-09-01
Unmarked building
2018-08-31
"Not a good analogy" mailbag
2018-08-31
Moar "TODO list sabotage" mailbag
2018-08-31
Aging
2018-08-31
Walk of Life
2018-08-30
Not a good analogy
2018-08-30
Mental residue
2018-08-30
Knowing -> Doing
2018-08-30
"TODO list sabotage" mailbag
2018-08-29
More on high frequency publication
2018-08-29
High frequency publication mailbag
2018-08-29
3 challenges and 3 ideals
2018-08-29
"Them smokestacks reaching like the arms of God into a beautiful sky of soot and clay"
2018-08-28
"Slips me a hundred dollar bill says 'Charlie you best remember who your friends are'"
2018-08-28
Followup to "The seeds of its own destruction"
2018-08-28
A simple ordered list
2018-08-28
" Unusual and Highly Specialized Practice Areas"
2018-08-27
The seeds of its own destruction
2018-08-27
"Really good information in return for basically nothing"
2018-08-27
Persona non curamus
2018-08-27
Trusting yourself
2018-08-26
Talking about features, not benefits
2018-08-26
Monkey Butt
2018-08-26
Airbrushed tee shirts and junky souvenirs
2018-08-26
"Thousands of dollars worth of egg on their face"
2018-08-25
I’ll never make the 40 under 40 list
2018-08-25
Misinformation
2018-08-25
Demonstrating a demonstration
2018-08-25
An unreasonable obsession
2018-08-25
Trivial but disastrous design changes
2018-08-24
Eyes staring back at you from the darkness
2018-08-24
Can't we all just get along?
2018-08-24
The iron lung and the platform doomsday clock
2018-08-23
The AI race
2018-08-23
Reasons for optimism
2018-08-23
Aging followup
2018-08-23
The real reason
2018-06-04
The broom and the vacuum cleaner
2018-06-01
Would-be specialists interested in mission-driven orgs
2018-05-31
Would you pay someone else to think for you?
2018-05-30
Selling advice was the weirdest thing
2018-05-29
New version of https://1pageleadgen.site
2018-05-28
An interesting market position
2018-05-25
Acquineglected
2018-05-24
Independently wealthy
2018-05-23
It was so unremarkable
2018-05-22
It's a Friday kind of Monday
2018-05-21
Cultivating confidence
2018-05-18
What a relief!
2018-05-17
Competition week, part 3
2018-05-16
Competition week, part 2
2018-05-15
Competition week, part 1
2018-05-14
Grab bag Friday
2018-05-11
Did Mother Teresa fear competition?
2018-05-10
He is actually 6'5, with the afro 6'9, pretty good dribbler
2018-05-09
List member success story
2018-05-08
Some new additions to http://specializationexamples.com
2018-05-07
Watching the tape-part 4
2018-05-04
Watching the tape-part 3
2018-05-03
Watching the tape week-part 2
2018-05-02
Watching the tape--week 1
2018-05-01
Watching the tape
2018-04-30
The MVP of market research
2018-04-27
Basic geometry
2018-04-26
Did you do something to your hair?
2018-04-25
Becoming known for something
2018-04-24
The most important word in a positioning statement
2018-04-23
The most important word in a positioning statement
2018-04-20
Lots of ideas about specialization and marketing swirling around
2018-04-19
Results not typical
2018-04-18
Questions you don't know the answers to
2018-04-17
What is marketing?
2018-04-16
What the heck is pre-marketing?
2018-04-13
Turkey mating season
2018-04-12
Quick heads up about a significant discount
2018-04-11
Some charts and a link
2018-04-10
"It's like the anniversary of a good marriage gone bad"
2018-04-09
Where do you have good access?
2018-04-06
How many clients did you work with over the last year?
2018-04-05
Having more interesting things to say
2018-04-04
More on risk tolerance
2018-04-03
Woot!
2018-04-02
This is the budget we need to do this right
2018-03-30
Moving the needle for your clients
2018-03-29
I'm really enjoying learning from you
2018-03-28
PUSHBACK Re: pretty great USP email
2018-03-27
Selective attention
2018-03-26
Pretty great USP
2018-03-23
The further you get from hourly billing
2018-03-22
The means by which expertise is cultivated
2018-03-21
Contraction in the iOS / macOS conf space
2018-03-20
What's your favorite guitar solo of all time?
2018-03-19
Cooking the books
2018-03-16
The hardest thing is actually leaving
2018-03-15
Focus on outcomes
2018-03-14
50% don't practice anymore
2018-03-13
Danielle talks about having a "thing" to promote
2018-03-12
Having a *thing* to promote
2018-03-09
Repeatability
2018-03-08
Let's talk about risk, baby
2018-03-07
The risk profile bottom line
2018-03-06
3 to 5 facets of risk tolerance
2018-03-05
Why Sebastopol?
2018-03-02
A more nuanced view of risk tolerance
2018-03-01
What about the feast side of the feast-famine cycle?
2018-02-28
Risk tolerance
2018-02-28
Why a workshop?
2018-02-26
A coherent vision
2018-02-23
Begin with an end in mind
2018-02-22
The Germany Years
2018-02-21
The workshop outline
2018-02-20
The phlebotomist
2018-02-19
Your mom thinks your special. I do too.
2018-02-16
Rocket man
2018-02-15
More passive-ish income than I made in my first full time job out of college
2018-02-14
The easy way and the hard way
2018-02-13
Risky business
2018-02-12
What employers need vs. what developers know
2018-02-09
A front row seat to overnight success
2018-02-09
Overnight success
2018-02-07
Eisenhower it
2018-02-06
Ride 'em on down
2018-02-05
Doomsday clock
2018-02-02
Now *which* way is north???
2018-02-01
Branding for booze
2018-01-31
Bootstrapping audience growth
2018-01-30
Freeloading is good
2018-01-29
Magic Johnson
2018-01-26
Generic, yet oddly familiar
2018-01-25
Bizarre airplane sign follow up
2018-01-24
Wut
2018-01-23
Do positioning changes mess up your site's SEO?
2018-01-22
Shower thoughts
2018-01-21
You know you're a nerd when...
2018-01-20
It smells like wood
2018-01-19
In the year 3030 everybody wants to be an MC
2018-01-18
Well THAT'S going to leave a mark, isn't it?
2018-01-17
Specialization vs. positioning
2018-01-16
The diagnostic chicken and egg problem
2018-01-15
Three Ways
2018-01-14
Search your feelings...
2018-01-13
Leaning out over your skis
2018-01-12
I try for 3 per day
2018-01-11
Puppetry!
2018-01-10
Cutthroat competition
2018-01-09
Happy New Year!
2018-01-08
Dries in one hour or less
2018-01-07
A jar of your own toenail clippings
2018-01-06
A ridiculous amount of confidence
2018-01-05
Forced me out of my comfort zone
2018-01-04
I need a crowd of people
2018-01-03
You polyglot you
2018-01-02
5 bad habits you've learned from HR departments
2018-01-01
The Portland bum store
2017-12-31
A more nuanced view of personality
2017-12-30
The unvarnished truth about information products
2017-12-29
"I've seen some ice cold summers"
2017-12-28
We're having a fire... sale!
2017-12-27
Groucho Marx on being a generalist
2017-12-26
More specialization examples
2017-12-25
Creativity vs. Automation
2017-12-25
Jerry Lewis: lean development before lean was cool
2017-12-24
Reporting back on the daily question
2017-12-23
Remember thin clients?
2017-12-22
Things you can't expect
2017-12-21
New TPC structure
2017-12-21
Specialization examples
2017-12-20
Might've been picking my nose
2017-12-19
Do you work at a SaaS (seed or Series A)?
2017-12-19
What business are you actually in?
2017-12-16
Overheard at the local coffee shop
2017-12-15
Steal this educational resource center
2017-12-14
Intentional differentiation
2017-12-13
Question
2017-12-12
Some inside baseball for ya
2017-12-11
Inventions
2017-12-10
You'll never be broke
2017-12-09
Specialization as "localization"
2017-12-08
Rocket maaaan, burning out his fuse up here alone
2017-12-07
In full, high-fidelity, stereophonic sound!
2017-12-06
There are two types of people
2017-12-05
Niched agencies win
2017-12-04
Hell's Angels
2017-12-03
The 85th Percentile
2017-12-02
Perfection is elusive
2017-12-01
"The Coming Software Apocalypse"
2017-11-29
The thing about whale clients
2017-11-28
"Vacation & Holiday Pay"
2017-11-27
Regulation leads to opportunity?
2017-11-26
Periodic PSA about business value
2017-11-25
Not Qualified
2017-11-24
Well that was easy
2017-11-23
Finding those top 20% buyers
2017-11-22
We'll take the premium option please
2017-11-21
DSMB on Getting Started in Training
2017-11-21
Maybe in Slidell I'll find my joy
2017-11-19
Losing my virginity
2017-11-18
E-peening
2017-11-17
Excuse me while I kiss this guy
2017-11-16
The critical mass of burritos
2017-11-15
Specialization from Day 1
2017-11-15
Knowing how vs. knowing why
2017-11-15
A Horizontal Expert Positioning Quandary
2017-11-15
Trust
2017-11-14
Rite Aid Super Computer
2017-11-14
My bucket list for you
2017-11-14
How do high-end retail salespeople know whether a customer is serious?
2017-11-14
Y'all are not short on ideas
2017-11-13
Specialization is two things
2017-11-13
Shameless self-promotion
2017-11-13
Let the hate flow through you
2017-11-13
Is that evidence?
2017-11-13
A 6-month fuse
2017-11-13
Why specialize?
2017-11-12
Tough love on outputs vs. inputs
2017-11-12
Specializing is hard but not this hard
2017-11-12
💓
2017-11-12
Moving upscale
2017-11-11
Moving upscale, part 2
2017-11-11
Location, location, location
2017-11-11
Let's be clear
2017-11-11
Is this a hole in the market?
2017-11-11
We have a world-class filing system
2017-11-10
The cheese stands alone
2017-11-10
Risky business
2017-11-10
Lemons behind the counter, redux
2017-11-10
A pretty good positioning statement
2017-11-10
The core paradox
2017-11-09
Some notes on positioning vs. specialization
2017-11-09
Lemons are behind the counter now
2017-11-09
Guerrilla market research
2017-11-09
Wanted: One Worthy Adversary
2017-11-08
This guy gets it
2017-11-08
The problem with tech startups
2017-11-08
Revisited: The Three problems with tech startups
2017-11-08
Niched agencies WIN
2017-11-08
"Fans along the front rows of matches often use profanity"
2017-11-08
Corpse at the bottom of my coffee cup
2017-11-08
The date of your own death
2017-11-07
My wife has brass balls
2017-11-07
Brownwater rafting
2017-11-07
Strong differentiator #9: Unique IP
2017-11-06
Strong differentiator #8: Help your client spend money more wisely
2017-11-06
Strong differentiator #7: provide additional resources
2017-11-06
Strong differentiator #10: pricing
2017-11-06
Never meet your heroes
2017-11-06
Strong differentiator #6: Say no to bad ideas
2017-11-05
Strong differentiator #5: provide better advice
2017-11-05
Strong differentiator #4: upgrade project goals
2017-11-05
Strong differentiation #3: easier to work with
2017-11-05
Strong forms of differentiation
2017-11-04
Strong differentiation #2: reduce risk
2017-11-04
Strong differentiation #1: be faster
2017-11-04
Weak forms of differentiation
2017-11-03
Meaningful differentiation
2017-11-03
$300 for a backpack !?!?
2017-11-03
Test: Trigger link for TPC evergreen promotion
2017-11-02
KaBoom!
2017-11-02
2,400 rusty screws
2017-11-02
Two interesting things about the New York Times
2017-11-01
Hawks have to hunt even when it rains
2017-11-01
Funky hummus
2017-11-01
The language of Eden
2017-10-31
Inappropriate power frames
2017-10-31
75-Year-Old Texas Woman Flies Through Tornado in Bathtub, Lands in Woods Unharmed
2017-10-31
Wild Ox Moan
2017-10-30
Maysure
2017-10-30
It's not really there
2017-10-30
Three things that will transform your business
2017-10-29
The magic of positioning
2017-10-29
Sometimes a song...
2017-10-29
One kick...
2017-10-29
Forty large
2017-10-29
An F-150 with a New Engine on it
2017-10-29
What's the worst that could happen?
2017-10-27
Specializing With Little or No Relevant Proof
2017-09-01
Some Useful Links for You to Get Started
2017-08-30
Non-creepy love for Philip at 9:01 am EST
2017-07-03
"Wouldn't I be lying if I said I had that kind of expertise?"
2017-07-02
Growing a beard
2017-07-01
The size-speed illusion
2017-06-30
Being Michael Jordan
2017-06-29
Impulse buy
2017-06-28
It's bigger on the inside
2017-06-27
"clothed in smoke like those vaporous beings in regions beyond right knowing"
2017-06-26
2 weeks with a sheet of plastic taped over where the window *should* go
2017-06-25
...Also Expert Shoe Repair
2017-06-24
Vision vs. misssion
2017-06-23
This is a call to action
2017-06-22
"He is no different than you or I"
2017-06-21
Makes my blood boil
2017-06-19
Fourplay
2017-06-18
The low-hanging fruit of freelancing
2017-06-17
Being a NAME
2017-06-16
Google search 'Rails Security Expert' -> booked the first flight to hire you guys
2017-06-12
Sample size needed for original research?
2017-06-03
Strong differentiation #1: be faster
2017-05-31
Weak forms of differentiation
2017-05-29
Meaningful differentiation
2017-05-27
Two mysteries centered on The New York Times
2017-05-23
Please kick me
2017-05-18
Learn about IRL teaching as lead-gen
2017-05-13
These three things will transform your business
2017-05-11
A day in the life of a rapper
2017-05-10
Positioning other than verticals?
2017-05-06
I owe you an apology
2017-05-05
Bat sheeeeit crazy
2017-05-04
The positioning beast with two backs
2017-05-03
Need your help with early stage man boob
2017-05-02
Same-day service
2017-05-01
The content paradox
2017-04-30
And THAT is why we can't have nice things...
2017-04-29
That's how much someone can love Black Sabbath
2017-04-28
Ouch, my neck!!
2017-04-27
Not *another* course...
2017-04-26
Building it up, one layer at a time
2017-04-25
Isha's "Positioning Eureka Moment"
2017-04-24
Martin's "Positioning Eureka Moment"
2017-04-23
Acid in the vaseline
2017-04-22
Your Positioning Eureka Moment
2017-04-21
I'll make a marketer out of you yet!
2017-04-20
A year of narrowing down
2017-04-19
"Young people are just smarter"
2017-04-18
The Bedouins have the longest fingers
2017-04-17
[PAP] Reminder: Want help improving your positioning or lead generation?
2017-04-16
A few webinar data points
2017-04-15
Well *that* didn't work...
2017-04-14
I live the kind of life most men only dream of
2017-04-13
A Market "Pentest"
2017-04-13
Woooooah Nellie!!
2017-04-12
The "Oregon Coast Roof"
2017-04-11
[PAP] Want help improving your positioning or lead generation?
2017-04-10
[PAP] Reminder: 2 open seats
2017-04-09
Living in the moment
2017-04-08
[PAP] 2 open seats now
2017-04-07
World record holder for changes in positioning?
2017-04-06
[PAP] 2 open seats now
2017-04-05
"It's just spam really"
2017-04-04
Want to level up your outbound/research effectiveness?
2017-04-03
He's taller than he looks online
2017-04-02
[PAP] 2 open seats now
2017-04-01
Sometimes you just need a break
2017-03-31
Nights in White Satin
2017-03-30
Shaken down by the Federales!
2017-03-29
Born during a meth lab explosion
2017-03-28
Eat your greens, but only if you're a man
2017-03-27
My 35 minutes of fame
2017-03-26
Please don't buy TPM if...
2017-03-25
Does asking for a low rate today lock me into that rate long-term?
2017-03-24
The "Uber Skill"
2017-03-23
Hungry people don't stay hungry for long
2017-03-22
The micro-milestones of traction
2017-03-21
[PAP] One more participant story...
2017-03-20
The last Chase ATM
2017-03-19
[PAP] One seat open
2017-03-18
Uh oh... only $10 Billion spent on baccarat in 2015
2017-03-17
DIY tattoos
2017-03-16
You paid HOW MUCH for those headphones?
2017-03-15
USB vs. SPDIF - A lesson about consulting service buyer sophistication
2017-03-14
Last call for positioning workshop
2017-03-13
It's safer than farting during laser surgery
2017-03-12
Your refund
2017-03-11
I'm not that... *strong* a skydiver
2017-03-10
Let's get this medical waste *transported*
2017-03-09
Sellin' to a horizontal market
2017-03-08
Lane splitting
2017-03-07
That's *one way* to plan for retirement
2017-03-06
That's hardcore, man
2017-03-05
Yeah, yeah, *everybody* says that...
2017-03-04
There’s always some killin’ you got to do around the farm
2017-03-03
The 138th most expensive film ever
2017-03-02
The Ric Ocasek factor
2017-03-01
Finding clients with problems...
2017-02-28
"We need some help. Can I call you?"
2017-02-27
My secret past with Reddit
2017-02-26
Gettin' horizontal
2017-02-25
Audio on market validation
2017-02-24
Drilling a well by the foot
2017-02-23
Shut it down... email is dead
2017-02-22
The 7 rate multipliers
2017-02-21
My secret ritual for dealing with stress
2017-02-21
Things will get better any day now
2017-02-20
ALL Y'ALL ARE WRONG!!!
2017-02-19
Tell me... what's wrong with a little grind and bump
2017-02-18
You don't have to be on the blogging treadmill
2017-02-17
Dating Apu Nahasapeemapetilon
2017-02-16
Repetition
2017-02-15
Marketing doesn't have to suck
2017-02-14
Was 9-11 a conspiracy?
2017-02-13
Heat + pressure = results
2017-02-12
Posi-Trac rear end
2017-02-11
[DSMB] Recording of Email Marketing Mindset briefing
2017-02-10
How much hate mail do YOU get?
2017-02-09
Broke, stranded, and desparate
2017-02-08
You don't have to outrun the bear...
2017-02-07
A natural calmness spreads through your body...
2016-12-27
Well, that's one way to drill a hole!
2016-12-26
Value pricing in tricky situations
2016-12-25
That not-so-fresh feeling in your mouth...
2016-12-24
Hermit crab shell sizing
2016-12-23
The 4-person email marketing mindset squad attacks!
2016-12-22
Thinking about getting a face tattoo
2016-12-21
You big fat SPAMMER, you!
2016-12-20
You are a lot like a supermodel
2016-12-19
Is positioning an Agile or Waterfall process?
2016-12-18
Mexikhan
2016-12-17
An unforgettable dentist visit
2016-12-16
Blackmail!
2016-12-15
African choice foods & beauty supplies
2016-12-14
Adult crack baby
2016-12-13
Good feeling of oneness with cup rubber
2016-12-12
Freelancers' Show Pirate Radio Edition
2016-12-11
Getting rid of the $7,000-dollar sofa
2016-12-10
F-bombs and marketing
2016-12-09
Viking Hand
2016-12-08
Positioning, The Olympics, and Bruce Jenner
2016-12-07
Learn the basics of effective outbound marketing
2016-12-06
Those idiots at the other end of the political spectrum
2016-12-05
Can I have a discount?
2016-12-04
The case against inbound marketing
2016-12-03
Roots, Rock, Reggae
2016-12-02
Man, I need to change my diet!
2016-12-01
Heart attack
2016-11-30
Woke up in a cold sweat again...
2016-11-29
A clever lead generation campaign
2016-11-28
Proof train recap
2016-08-11
Proof train car #9: Specialization
2016-08-11
Proof train car #8: third-party proof
2016-08-11
Proof train car #6: Fight the power
2016-08-11
Proof train car #5: specificity
2016-08-11
Proof train car #4: the mechanism
2016-08-11
Proof train car #3: the guarantee
2016-08-11
Positioning a rock and roll band
2016-08-11
Poof train car #7: Acknowledge weakness
2016-08-11
If the only tool you have is a hammer...
2016-08-11
How to make me wake up in a cold sweat
2016-08-11
How do you use specificity if your client has no data?
2016-08-11
How do you market to those 10 companies?
2016-08-11
How big is the apps market?
2016-08-11
Gettin sideways
2016-08-11
Developer on Fire
2016-08-11
Balance
2016-08-11
A reader question about guarantees
2016-08-11
You missed the *real* message, Philip!
2016-07-18
Why you need to repeat yourself via email
2016-07-18
What's your "single"?
2016-07-18
Tap into your inner Ignaz Semmelweis
2016-07-18
Scheduling your heartburn
2016-07-18
Riding the proof train
2016-07-18
PROOF
2016-07-18
Proof train car #2: the demonstration
2016-07-18
News robots
2016-07-18
Even I won't stoop that low...
2016-07-18
Curve ball
2016-07-18
Angioplasty and you
2016-07-18
Why buy a cow when you can get the milk for free?
2016-06-29
What Jerry Springer can teach you about positioning
2016-06-29
What about The Olds?
2016-06-29
The math behind market sizing
2016-06-29
Sorry, your GPA is too low for this position
2016-06-29
Sorry, this link is not authorized
2016-06-29
Singing on key
2016-06-29
Mutt Lange is my spirit animal
2016-06-29
I need a nickname...
2016-06-29
I don't want no part of your tight-ass country club
2016-06-29
How many battles to fight at once?
2016-06-29
Get a *mint* for that garlic breath!
2016-06-29
Feeling the nickname love
2016-06-29
Don't underestimate how lazy your clients are
2016-06-29
Bring the PARTY to your next event!
2016-06-29
Things fall apart
2016-06-02
The "how many are there game": digital agencies
2016-06-02
Another mega-successful startup takes my advice
2016-06-02
7 ways that narrowing your market position is like getting your first nose hair trimmer
2016-06-02
Would you like to look under the hood of my email list?
2016-05-28
Ya' just have to know where to look for it!
2016-05-27
"I hate all my previous clients"
2016-05-26
This absolutely *prints* money
2016-05-25
Excellent references available upon request
2016-05-24
Three things I like about internet marketers
2016-05-19
"He shot himself in the leg. Twice..."
2016-05-18
PROFESSIONAL CLEANING OF BEER TAPS AND LINES IN WA
2016-05-16
A good week vs. a great year
2016-05-16
Don't be a Red Kernodle
2016-05-14
Meet me downstairs?
2016-05-13
Just bypass the factory solenoid!
2016-05-12
Sherlock Holmes on specialization
2016-05-11
A Sermon About Email Marketing for Independent Consultants (and Freelancers)
2016-05-04
Password cracking, farts, and $10k week rates
2016-03-23
Rock and roll hair & a full pipeline
2016-03-19
What if "the rules" didn't apply to you?
2016-03-18
Teaching as the mouth of your MVF
2016-03-02
12 Lead Nurture Emails
2016-02-17
The Ideal Service Description Page
2016-02-03
Lead Magnet Options
2016-01-20
A Minimum Viable Funnel (MVF)
2015-12-02
What Is An Educational Resource Center?
2015-11-25
The Journey From 121 to 1,016 List Subscribers
2015-09-26
CTA-able Content Marketing
2015-09-05
3 Content Marketing Ideas For the Time-Constrained Dev Shop
2015-08-21
The True Purpose of Content Marketing Might Surprise You
2015-07-09
The success is in the plan
2015-07-09
The #1 problem with content marketing
2015-07-09
More content, less writer's block
2015-07-09
Demonstrating expertise
2015-07-09
Is Positioning Professional Services Different Than Products? Al Ries Explains.
2015-07-04
Can you build a list even if you have NOTHING to say?
2015-06-30
Content Marketing: The Success Is In the Plan
2015-06-06
The WordPress Plugins I Use For a Lead-Generation Website and Why
2015-05-20
A Suggested Interview Question List for Content Marketing Articles
2015-05-17
A Survey Format for Discovering Expensive Problems
2015-05-14
The Education-Based Content Marketing Resource Guide
2015-05-12
Resurrect Your Blog
2015-03-27
Nick Hance on Managing Risk in Software Projects
2015-03-27
Kill Your Blog
2015-03-27
Keith Perhac on Building Your Consultancy's Authority
2015-03-27
Jonathan Stark on The Key to Building Authority
2015-03-27