Daily Emails Archive
By Philip Morgan

There's always money in the banana stand
2022-11-01

Double feature
2022-03-18

Smoking saves money
2022-03-07

Research - Skin in the game
2022-03-01

Anti-Halo Effect
2022-02-28

Happiness, Honors, and Halos
2022-02-23

Lead Generation - Performativeness
2022-02-22

Lead Generation - What Matters Most
2022-02-21

Replication
2022-02-15

Self-Employment
2022-02-14

Marketing And Advertising
2022-02-11

A lengthy paragraph on why I think competition is a good thing
2022-02-10

Attention externalities
2022-02-08

Book Notes: How Clients Buy
2022-02-07

POV as explainer
2022-02-04

Outsiders And Insiders
2022-01-31

Taglines
2022-01-27

A nice POV example
2022-01-24

Why do we want better?
2022-01-21

That'll never work
2022-01-20

Inhabiting vs. Creating Genre
2022-01-19

How the pros do it
2022-01-18

Searching vs. Distribution
2022-01-17

Spoiling it for the rest of us
2022-01-14

Underemployed
2022-01-12

Methodology note: scraping employee reviews
2022-01-10

Things that delighted me in 2021
2021-12-26

Questions For Decisionmaking
2021-12-17

Outages
2021-12-16

The response has been overwhelming
2021-12-14

TEI explainer video
2021-12-13

How you play the game
2021-12-10

An actually good book on thought leadership
2021-12-09

Is *this* why we avoid small-scale research?
2021-12-07

Caught with pants down
2021-12-06

The price is $700/month
2021-12-03

Cultivating expertise
2021-12-02

Lots to be thankful for jealous of!
2021-11-26

Trashcan consultant
2021-11-24

Blinded by science?
2021-11-22

Beachhead Thinking
2021-11-19

Two good books on thought leadership, six bad ones
2021-11-16

Should we specialize?
2021-11-01

Brief break
2021-07-23

Average but trustworthy
2021-07-20

Institutions and service providers
2021-07-19

How normal people earn trust
2021-07-15

Some people are freaky-good at earning trust
2021-07-14

We are average at earning trust
2021-07-13

Things Built; Risks Taken
2021-07-09

Flinching
2021-07-07

Risk
2021-07-06

Fundamental marketing labor
2021-07-02

The 3 visibility method categories
2021-07-01

(Event invitation) Let's think about this together
2021-06-28

Thought leadership is a fungus
2021-06-24

Current Wars thought leadership
2021-06-23

Platform specializations and thought leadership
2021-06-22

5 ways of focusing
2021-06-21

Focus and visibility
2021-06-17

Owned visibility infrastructure
2021-06-16

Rented and owned visibility infrastructure
2021-06-15

I was on a podcast!!!!!
2021-06-14

Writing publicly
2021-06-09

Upcoming Indie Experts events
2021-06-08

The king gets hungry
2021-06-07

Quintile A buyers
2021-06-04

Visibility and trust
2021-06-03

The thing about books
2021-06-02

An empire
2021-05-31

"The night I was born"
2021-05-26

Superserve your fans
2021-05-25

Confidence -- getting your groove back
2021-05-24

Taking risks with publishing
2021-05-19

Mastering context
2021-05-18

The circular economy
2021-05-17

What kind of event is this?
2021-05-12

I have lost count
2021-05-11

The Rogers Curve
2021-05-07

Vertical Volatility
2021-05-05

A workshop on serverless testing starts this week
2021-05-04

The Wicked7
2021-04-29

Walk into a bar together
2021-04-28

Bullshit is exhausting
2021-04-26

What impedes improvement?
2021-04-22

"2 Oxen or 1,024 Chickens"
2021-04-21

RE: Writing as cause or effect?
2021-04-19

Writing as cause or effect?
2021-04-15

The Building and Investing Journal, Issue #3
2021-04-14

I would write about marketing more
2021-04-12

Do right… but not right now
2021-04-07

Everything All The Time
2021-04-05

By-products
2021-03-31

A 10-year overnight success
2021-03-24

Losing battles
2021-03-23

The Building and Investing Journal, Issue #2
2021-03-22

What is structural intelligence?
2021-03-18

Value creation, swagger, and arrogance
2021-03-17

What are false dichotomies good for?
2021-03-16

Ideas and power
2021-03-15

The Building and Investing Journal, Issue #1
2021-03-13

Some ideas and their owners
2021-03-12

Ownership
2021-03-11

Whitespace
2021-03-09

Opinions without data
2021-03-08

Content matters too
2021-03-05

The four directions
2021-03-02

Which is better?
2021-03-01

We Invest
2021-02-26

What’s wrong with Experience?
2021-02-25

What is a point of view?
2021-02-24

Innovation bundle
2021-02-22

Wanted: Developer Experience Insight
2021-02-19

I need a cigarette
2021-02-18

Second-order consequences
2021-02-17

Things are happening; people are talking
2021-02-16

Millionaireville
2021-02-15

Workshop accessibility
2021-02-11

No one is coming to save you
2021-02-10

Complex systems newsletter
2021-02-09

ISP drama
2021-02-08

Workshop philosophy
2021-02-07

Courageous people doing interesting things
2021-02-06

Q&A: “how to provide value in my niche”
2021-02-05

POV as explainer
2021-02-04

Q&A: “Optimizing my marketing funnel”
2021-02-03

The membrane
2021-02-01

Q&A: Finding a high-demand specialization
2021-01-26

Email open rate
2021-01-25

Y’all are awesome
2021-01-22

Q&A: A perpetually fascinating specialization
2021-01-21

Q&A: How to provide *unique* value?
2021-01-20

Events Of Note
2021-01-19

Why TEI?
2021-01-18

Q: Can you specialize too narrowly?
2021-01-13

"advisors do not always want their advice to be adopted fully"
2021-01-11

What you are up to — notes from readers
2021-01-07

"Difficulty seeing the value"
2021-01-06

Save the date: Specialization Workshop offered again in February
2021-01-05

Who is this book for?
2021-01-04

2020 As Teacher
2021-01-01

I want unreasonable things for you in 2021
2020-12-31

Guest article: 20 days of daily livestreaming
2020-12-18

“It’s too rough a place”
2020-12-15

What you are up to — notes from readers
2020-12-10

Q&A: Boring vs. Exciting
2020-12-09

Events Of Note
2020-12-08

Courageous research
2020-12-07

Chapter 16 - Rescued by thinking out loud
2020-12-03

Open vs. closed systems
2020-12-01

We are not playing a short game
2020-11-30

What you are up to — notes from readers
2020-11-27

Q&A: “I got out of La Grange”
2020-11-25

The view from the side
2020-11-23

Distress
2020-11-14

Forward motion
2020-11-13

Interviewing authors
2020-11-09

Research on photography sites, innovation, theater vs. cinema, and baby possums
2020-11-05

Armchair quarterbacking
2020-11-04

Content Creation *Is* Client Work
2020-11-02

What you are up to
2020-10-30

Change a happy balance?
2020-10-28

Curation -> ROI
2020-10-27

Want to try a business simulation together?
2020-10-26

Serverless testing, marketing strategy for mission-driven businesses, and freshly-ironed shirts
2020-10-23

Discarding a Head Start
2020-10-21

More engaging online talks
2020-10-20

Q: How much time do you spend on content creation?
2020-10-19

What you are up to — notes from readers
2020-10-16

What are you worth?
2020-10-14

Upcoming events
2020-10-13

Idea-SWAG
2020-10-12

Interesting happenings
2020-10-08

One weird trick for making more money
2020-10-07

Upcoming events
2020-10-06

Ownership
2020-10-05

Email publication tech stack
2020-10-01

Online Micro Workshop pt3: Specialization
2020-09-29

Online Micro Workshop pt2: Specialization
2020-09-28

Online Micro Workshop: Specialization
2020-09-25

People doing interesting things
2020-09-24

Q&A: How to work with companies that sell products that make a differeence
2020-09-23

Events of Note
2020-09-22

Trust engines
2020-09-21

The "man boobs" email
2020-09-17

The "don't have to think about it" premium
2020-09-14

Orphan Problems
2020-09-09

Something about what happens when we talk
2020-09-07

Testing a specialization hypothesis with a live market test
2020-08-31

Results of a brand marketing experiment
2020-08-27

Only 3 wellness checks from the cops
2020-08-24

RE: Some interesting in-public stuff
2020-08-07

I have no magic
2020-08-06

Some interesting in-public stuff
2020-08-05

Mental blocks to selling advisory services
2020-07-30

Open source community and marketing
2020-07-28

I bought $10,000 of IP today
2020-07-27

(Another) Invitation: Free online workshop on content organization
2020-07-27

Invitation: a roundtable discussion on designing online group workshops/training events
2020-07-24

Innovation
2020-07-23

Lead generation for value-based design
2020-07-22

Galloway quadrant
2020-07-20

Information density
2020-07-18

The Death of a Market Position
2020-07-15

Your dumpster fire of content
2020-07-14

The Product *Is* The Marketing
2020-07-13

"I sing to keep from cursing"
2020-07-10

Learning Craft CMS
2020-07-09

Grazing -> cowpaths -> roads
2020-07-08

Conversational Tics
2020-07-01

Value proposition stress-test
2020-06-30

Vision
2020-06-29

Bizdev on 4chan
2020-06-26

"Weed spray" mailbag
2020-06-24

Farmers, weed spray, and you
2020-06-22

Bottom-up flow
2020-06-18

Connecting the dots
2020-06-17

"So useless to have to work so hard"
2020-06-15

"Ready, discuss, maybe-read" followup
2020-06-11

Ready, Read, DISCUSS vs. Ready, DISCUSS, Maybe-read
2020-06-10

Platform = Power = Responsibility
2020-06-09

We're all supposed to try
2020-06-03

Spending your privilege budget
2020-06-01

Whence a website (or website change)?
2020-05-29

Understanding brand marketing
2020-05-26

Leadership is a job
2020-05-25

Building a vision for change
2020-05-21

Farewell to a blog
2020-05-20

Books, base hits, and homeruns
2020-05-19

Same market; two sizes
2020-05-18

You can't win. Or can you?
2020-05-16

Specialization workshop - sample video #2
2020-05-12

Cutting
2020-05-10

Getting it right
2020-05-09

No-BS Amazon launch info?
2020-05-06

Embrace them constraints, y'all
2020-05-06

The question stops here
2020-05-02

What's the pH level of this decision?
2020-04-29

"Zoom and Skype" followup
2020-04-27

Zoom and Skype
2020-04-24

Do experts have to be right?
2020-04-23

The middle way
2020-04-21

The Stir-Crazy Coffee Roaster
2020-04-20

Motion vs. accuracy
2020-04-17

Helps medical teams accelerate Covid-19 responsiveness
2020-04-15

Excess energy
2020-04-15

A can of beans over a hobo campfire
2020-04-13

Call for beta readers
2020-04-10

Specializing in: big
2020-04-09

How specialization creates value
2020-04-08

Relationship-based specialization
2020-04-06

Institutional stress test
2020-04-03

SODA study
2020-04-02

"Expert failure"
2020-04-01

"How not to freak out about money now"
2020-03-27

Changes to the specialization uncertainty profile
2020-03-27

Insights Cooperative
2020-03-26

[Indie Experts]
2020-03-26

Integrating with context
2020-03-24

Can modern software dev practices work with safety-critical embedded systems?
2020-03-24

Lead? Now? You've got to be kidding.
2020-03-21

What is DevOps for?
2020-03-20

IRL -> online education
2020-03-17

Great serverless info
2020-03-16

Strategy in the time of pandemic
2020-03-14

Brand marketing for the niche expertise-driven business
2020-03-11

Brochure selling
2020-03-10

Coronavirus and you
2020-03-10

"Anxiety-adjusted returns"
2020-03-09

The communication delta
2020-03-06

Experts travel, right?
2020-03-05

Resilience
2020-03-04

Why do your clients hire you?
2020-03-02

6 models for sellin' transformation
2020-02-29

POV Workshop curriculum
2020-02-27

A different sort of opportunity
2020-02-27

How to provide value?
2020-02-26

Rockets, The Earth, and risk
2020-02-24

Daily email blindness?
2020-02-24

Resources on cultural change?
2020-02-19

Why bother?
2020-02-18

The barbell, yet again
2020-02-17

Brand marketing example
2020-02-14

Tools to avoid
2020-02-13

Sales pages, PDF, and trust
2020-02-12

Worse than a stranger
2020-02-10

Two kinds of podcast hosts
2020-02-07

A POV layer cake example
2020-02-06

Climax last, not first
2020-02-05

The salt crystal and the glass prism
2020-02-04

Point of View online workshop
2020-02-03

What if authority does a hostile takeover of the business?
2020-01-31

Authorities micro-study, pt3
2020-01-30

Authorities micro-study, pt2
2020-01-29

Authorities micro-study, pt1
2020-01-29

Localization, not invention
2020-01-27

What is innovation?
2020-01-24

The cloud migration failure files
2020-01-23

Your personal business barbell
2020-01-22

Dumbell to barbell
2020-01-21

Durable sources of value
2020-01-20

Book mastermind
2020-01-18

Losing fans
2020-01-17

Your authorities?
2020-01-16

Learning through writing
2020-01-15

Another POVSpace map
2020-01-14

Some POVSpace maps
2020-01-13

WANTED: Your insight
2020-01-11

A general purpose POVSpace for consultants
2020-01-10

Which point of view is better?
2020-01-09

[Indie Expets] Tabs vs. Spaces - Content vs. Context and POV
2020-01-08

Tabs vs. spaces
2020-01-07

$37 and a Jap guitar
2020-01-06

Shortcomings of daily publication?
2020-01-04

The Great Wifi Mystery of 2019
2020-01-02

The energy-polish-shipping triad
2019-12-31

Shipping a lot
2019-12-30

Pain
2019-12-27

[PMC Daily Consulting Insight] The ghost of Marshall McLuhan
2019-12-24

[PMC Daily Consulting Insight] The currency of brand marketing
2019-12-24

[PMC Daily Consulting Insight] Change vs. optimization consulting
2019-12-24

[PMC Daily Consulting Insight] Mick Fleetwood’s drum
2019-12-24

Who the heck is this for?
2019-12-24

Nov 19 email marketing report
2019-12-24

Nov 11 email marketing report
2019-12-24

Innovation content
2019-12-24

Command, invitation, 40 milliseconds
2019-12-24

Attention, pain, and budget
2019-12-24

All politics is local
2019-12-24

[PMC Daily Consulting Insight] A simple plan
2019-12-24

Tom Waits' 2-step career master plan
2019-12-24

More degrees of freedom than you realize
2019-12-24

Prediction friction, and alternatives for decision making
2019-12-24

5 lenses for evaluating lead generation approaches
2019-12-24

Durable sources of value
2019-12-24

No Botox required
2019-12-24

Tasty, tasty indirect lead generation
2019-12-24

Weakness in service of strength
2019-12-24

Why sell drugs when you can sell rugs?
2019-12-24

Flyers on sidewalks, and bootstrapping out of needing to do that
2019-12-24

Some useful market research tools
2019-12-24

The 2019 Meeker Report, interpreted for consultants
2019-12-24

Unfortunately, you're in a relationship business
2019-12-24

The second ideal
2019-12-24

[PMC Weekend Edition] Arbitrary predestination
2019-12-24

[PMC Daily Consulting Insight] The two triangles
2019-12-24

Transformation and emotional growth
2019-12-19

The Substacking Years
2019-12-19

Leading/Lagging
2019-12-16

Will the market pay?
2019-12-13

Timeline and path to winning clients
2019-12-09

Change vs. optimization consulting
2019-12-06

Blockchain's best days
2019-12-06

Survey customers -> positioning statement?
2019-12-04

High value architecture work
2019-12-02

Effective authority and lead generation
2019-11-29

Confidence
2019-11-28

Make customers come to you
2019-11-25

# Right approach, wrong client?
2019-11-22

Is specialization always right?
2019-11-20

PoV and Information resources
2019-11-18

First step out of staff aug
2019-11-15

Building a list of followers
2019-11-12

Identifying your point(s) of view
2019-11-10

[PMC Weekly Consulting Insight] Enjoyable lucre
2019-11-06

[PMC Weekly Consulting Insight] A list of questions
2019-10-30

[PMC Weekly Consulting Insight] You people made me read a business book
2019-10-23

[PMC Weekly Consulting Insight] Old lady chairs and Monte Carlo simulations
2019-10-16

[PMC Weekly Consulting Insight] "I didn't want to offend you"
2019-10-02

[PMC Weekly Consulting Insight] The lonesome valley
2019-09-25

[PMC Weekly Consulting Insight] Loyal but not faithful
2019-09-18

[PMC Weekly Consulting Insight] Survey marketing wrap-up
2019-09-10

[PMC Weekly Consulting Insight] The Google squeeze
2019-09-04

[PMC Weekly Consulting Insight] Why daily? (pt2)
2019-08-27

[PMC Weekly Consulting Insight] Bonus Issue: Profiles in expertise
2019-08-23

[PMC Weekly Consulting Insight] Why daily?
2019-08-21

[PMC Weekly Consulting Insight] Popcorn and toothpaste
2019-08-14

[PMC Weekly Consulting Insight] Does data modeling lead or follow business strategy?
2019-08-07

[PMC Weekly Consulting Insight] At last, some survey marketing conclusions
2019-07-31

[PMC Weekly Insight] The tyranny of the easily-measured
2019-07-24

[PMC Weekly Insight] Where does power come from?
2019-07-17

Identifying your point(s) of view
2019-07-16

[PMC Weekly Insight] Coding, and altered states
2019-07-10

[PMC Weekly Insight] Slogging away the morning
2019-07-03

[PMC Weekly Insight] It's a grind-grind
2019-06-26

[PMC Weekly Insight] Survey marketing: Coding and counting
2019-06-19

Some useful market research tools
2019-06-17

The 2019 Meeker Report, interpreted for consultants
2019-06-13

Unfortunately, you're in a relationship business
2019-06-12

[PMC Weekly Insight] Survey marketing: Qualitative analysis of the de-biasing survey
2019-06-11

The second ideal
2019-06-10

The Opportunity Early Warning System
2019-06-07

Social risk, and dating models
2019-06-06

Pareto, Power Laws, Patterns, and Onions
2019-06-05

You'll want to use the 3/8" spanner for that...
2019-06-04

A restaurant for rule-breakers
2019-06-03

[PMC Weekend Edition] "5,000 generalists are not capable of running a country of over 1 billion people"
2019-06-02

[PMC Weekend Edition] Who exactly is "killing retail"?
2019-06-01

"Don't you know there ain't no devil, there's just God when he's drunk"
2019-05-31

Survey marketing: initial data from the de-biasing survey
2019-05-30

The power of a question
2019-05-29

Signal and noise
2019-05-28

Box up and distribute that expertise
2019-05-27

[PMC Weekend Edition] Of course there are prison consultants!
2019-05-26

The curse
2019-05-24

Subtle sampling bias
2019-05-23

The $12,500 pourover
2019-05-22

Ooooh that smell! Can't you smell that smell!
2019-05-21

Mailbag: SPoF
2019-05-20

Cardiologist to Technologist
2019-05-19

[PMC Weekend Edition] "Specialists like us are the future."
2019-05-18

SpoF
2019-05-17

Can't see it to fight it
2019-05-16

Survey marketing recruitment
2019-05-15

The "de-biasing" survey
2019-05-14

Survey marketing
2019-05-13

[PMC Weekend Edition] Moving the needle
2019-05-11

Pernicious constraints
2019-05-10

Structurally incentivized smartness
2019-05-09

A sea change win
2019-05-08

Self-promoting dingaling
2019-05-07

It was the smell of gunpowder that really got me
2019-05-06

[PMC Weekend Edition] 15 losers, 2 winners
2019-05-05

[PMC Weekend Edition] The great molasses flood
2019-05-04

The Hyper-V Guy
2019-05-03

This is a marketing platform
2019-05-02

Series: Podcasting, pt4
2019-05-01

Series: Podcasting, pt3
2019-04-30

Series: Podcasting, pt2
2019-04-29

[PMC Weekend Edition] Setbacks and Nietzsche
2019-04-28

[PMC Weekend Edition] The side door
2019-04-27

Series: Podcasting
2019-04-26

Modernizing the funeral business
2019-04-25

Iterating towards a PoV
2019-04-24

Funerals, cremations, VINDICATION
2019-04-23

Establishment size
2019-04-22

[PMC Weekend Edition] Flossin'
2019-04-21

[PMC Weekend Edition] Square-hot-mess-space
2019-04-20

[PMC Weekend Edition] More, better info on the "Sea Change Narrative"
2019-04-20

The burden of genre
2019-04-19

Go high or low
2019-04-18

Unknowns -> knowns
2019-04-17

Free workshop
2019-04-16

50mg of Zoloft
2019-04-15

[PMC Weekend Edition] Arbitrary predestination
2019-04-14

[PMC Weekend Edition] The Not a Newsletter newsletter
2019-04-13

All the ideation and validation methods (for Quantella)
2019-04-13

100in35 - A *GLORIOUS* defeat
2019-04-12

Excellent info on market research
2019-04-11

Evolved roadside signs
2019-04-10

Free link-building
2019-04-09

Mailbag: Milk of the Moon
2019-04-08

[PMC Weekend Edition] On the road again
2019-04-07

[PMC Weekend Edition] Angles and motivated reasoning
2019-04-06

Continued: The three mental models you didn't know you needed until you read about them here
2019-04-05

The three mental models you didn't know you needed until you read about them here
2019-04-04

Pusherman
2019-04-03

Three principles for lead generation
2019-04-02

Waiting for that sick drop
2019-04-01

[PMC Weekend Edition] Trade Journal Cooperative
2019-03-31

[PMC Weekend Edition] Doing poet's work
2019-03-30

Mailbag: A "consultant litmus test"
2019-03-29

Series: Sales validation
2019-03-28

Series: Marketing validation
2019-03-27

[PMC Special Event] Final Reminder: Interview-based market research
2019-03-26

Series: Pure research validation
2019-03-26

Series: Introspective validation
2019-03-25

[PMC Special Event] Reminder: Interview-based market research
2019-03-24

It's time to KILL
2019-03-24

[PMC Weekend Edition] Thinking and consultants
2019-03-23

Series: New tech, “rising star” platforms, and evergreen problems
2019-03-22

The Fire Swamp of Ideation
2019-03-21

Series: Ideation from your clients
2019-03-20

Series: All the ideation and validation methods
2019-03-19

Mailbag: Skin in the game
2019-03-18

Let's learn about market research
2019-03-18

[PMC Weekend Edition] No Data Science Job Titles
2019-03-16

Milk of the Moon
2019-03-15

What happens when you learn to fly a helicopter?
2019-03-14

Mailbag: On the future value of writing
2019-03-13

On the future value of writing
2019-03-12

10x more valuable
2019-03-11

[PMC Weekend Edition] Mailbag: Giant flywheel of death
2019-03-10

[PMC Weekend Edition] "Worship power, you will end up feeling weak and afraid"
2019-03-09

Why research?
2019-03-08

Mailbag: Congress of experts
2019-03-07

Skin in the game
2019-03-06

Can I have a show of hands?
2019-03-05

Emails on the subject of... emails
2019-03-04

[PMC Weekend Edition] Giant flywheel of death
2019-03-03

[PMC Weekend Edition] A congress of experts
2019-03-02

Make hay while the sun shines
2019-03-01

Why does your client need consulting?
2019-02-28

"Ramp Up Your Business by Specializing"
2019-02-27

"Scaling up good ideas is really, really hard"
2019-02-26

Mailbag: the "sea change" home page
2019-02-25

[PMC Weekend Edition] Sunday food for thought
2019-02-24

[PMC Weekend Edition] Crickets, pitches, wickets, oh my
2019-02-23

You should get a (second) job
2019-02-22

The "sea change home page"
2019-02-21

It's like Aggregation Theory
2019-02-20

Critical skills for an aggregated internet
2019-02-19

Some interesting specialization examples
2019-02-18

[PMC Weekend Edition] Back yard ~swimming pool~ roller coaster
2019-02-17

[PMC Weekend Edition] Another video to podcast player workflow
2019-02-16

Bob Dylan on ideation
2019-02-15

This is content marketing
2019-02-14

Skydiving
2019-02-13

Lars and the Real Girl
2019-02-12

"I am full of vinegar yet"
2019-02-11

[PMC Weekend Edition] I am not devlopr
2019-02-10

[PMC Weekend Edition] "Babe, You Turn Me On"
2019-02-09

Expensive commodities 😤
2019-02-08

The most dangerous GIF in the specialization decision
2019-02-07

NO DRAMA!
2019-02-06

TPM: Working in public
2019-02-05

One-shot lead generation
2019-02-04

[PMC Weekend Edition] The “look” of jazz
2019-02-03

[PMC Weekend Edition] A mystery, solved
2019-02-02

Lars and the Real Girl
2019-02-02

Confession: I used to not know what event-sourcing is
2019-02-01

Thinking like a media company
2019-01-31

Moats and rancid water
2019-01-30

“Lightnin' change when Lightnin' wanna change”
2019-01-29

Bad Luck City
2019-01-28

[PMC Weekend Edition] This is what commoditization looks like
2019-01-27

[PMC Weekend Edition] Rapid prototyping
2019-01-26

David Byrne on email marketing
2019-01-25

Easily replicated
2019-01-24

Mailbag 2: "Mindset emerging from practice"
2019-01-23

Mailbag 1: "Mindset emerging from practice"
2019-01-22

Nom, nom, nom...
2019-01-21

Mindset emerging from practice? Really!?
2019-01-18

"I'm convinced that a small number of software people... will make a huge difference."
2019-01-17

Interesting specialization example
2019-01-16

100in35 - Update 3
2019-01-15

Bring da *context*
2019-01-14

“If you keep just one new year’s resolution this year, let it be to not pour fats, oil or grease down the drain or flush anything other than the 3Ps – pee, paper and poo – down the loo.”
2019-01-11

Mailbag: "Why it matters that Axel Grell left Sennheiser"
2019-01-10

Worst outreach email ever?
2019-01-09

Mailbag: "Out-of-left-field quiz for you"
2019-01-08

How can vertical specialization improve your ability to do business development?
2019-01-07

Out-of-left-field quiz for you
2019-01-04

100in35 - Update 2
2019-01-03

My most dangerous competitor
2019-01-02

Yet More Mailbag: "Vue.js specialization"
2019-01-01

Maybe ask your clients
2018-12-31

More Mailbag: "Vue.js specialization"
2018-12-28

Mailbag: "Narrow in service of broad or deep"
2018-12-27

Change creates opportunity
2018-12-26

An angel got its wings
2018-12-25

"Vue.js specialization" mailbag
2018-12-24

Vue.js specialization
2018-12-21

100in35 - Update 1
2018-12-20

Prototyping
2018-12-19

I like the cheaper one better
2018-12-18

Once again, we send off my war rig...
2018-12-17

Nashville meetup
2018-12-14

Narrow in service of broad or deep
2018-12-13

Who's with me?
2018-12-12

Mini survival excursions for actors and actresses
2018-12-11

Monitor the speedometer, not the oil pressure gauge
2018-12-10

"There is no pension program or retirement program or marketplace for mosquito expertise"
2018-12-07

I'm in love...
2018-12-06

The whale client optical illusion
2018-12-05

Thanks, but I'd rather not be replaced by a piece of software
2018-12-04

Swing for the fences, folks
2018-12-03

Email marketing for services businesses
2018-11-30

Evaluating the strategic value of prospective work
2018-11-29

Is marketing automation a growth technique?
2018-11-28

"Revenge of the Ancilliaries"
2018-11-27

Second-order consequences
2018-11-26

Product Positioning vs. Services Positioning
2018-11-24

Evaluating the Strategic Value of Prospective Work
2018-11-24

Why doctors hate their computers
2018-11-23

Fascinating specialization alert
2018-11-22

A very good webinar you'll be sorry to miss
2018-11-21

Automation fail
2018-11-20

Thank you, Foyle Brogden
2018-11-19

Now AND later
2018-11-16

All the ideation and validation methods
2018-11-15

Product positioning vs. services positioning
2018-11-14

The most overlooked attributes in successful services business entrepreneurs
2018-11-13

RE: high growth
2018-11-12

"Marketing impact"
2018-11-09

"High growth"
2018-11-07

Specialization = high growth?
2018-11-06

"Leading Dermatologist Refuses to Offer Dental Treatments"
2018-11-05

You've survived!!
2018-11-02

Finding an expensive problem
2018-11-01

Dream client list
2018-10-31

Everybody was Kung fu fighting
2018-10-30

Things are getting weird
2018-10-29

A fascinating specialization
2018-10-26

I'm sorry, what was your name again?
2018-10-25

A great first website for the newly-specialized firm
2018-10-24

“The Key to Becoming a Software Consultant”
2018-10-23

Smart-sounding definitions
2018-10-22

Developing valuable IP
2018-10-18

The many faces of profitability
2018-10-17

Sales & Pricing Power
2018-10-16

Specialization + Time -> Reputation/Market Position
2018-10-15

Specialization
2018-10-12

The side door
2018-10-11

Booby trapped!
2018-10-10

Is there something different about the positive one?
2018-10-09

Not every dollar is worth a dollar
2018-10-08

"are 66% of jewelers are jerks?" mailbag
2018-10-05

I know three jewelers
2018-10-04

Connecting with startups outside the big startup hub cities
2018-10-03

I have no idea if this is legal
2018-10-02

“The daily”
2018-10-01

Smart AI or dumb &#@!
2018-09-28

Lamborghini mailbag
2018-09-27

Interesting Specialization
2018-09-27

Powerful sports cars
2018-09-25

Lamborghini
2018-09-24

Marketing and the bidet
2018-09-21

A Framework for Deciding How to Specialize
2018-09-21

Why do bad thoughts happen to good people?
2018-09-19

You earn your smiles here
2018-09-18

Rules
2018-09-17

“Little brown sausages, lying’ in the sand”
2018-09-15

Salination
2018-09-14

Manufacturing is interesting
2018-09-13

Geek in heaven
2018-09-11

Dysmorphia
2018-09-10

Solutions = “pushing problems”
2018-09-07

Fool me
2018-09-07

"Fool me" mailbag
2018-09-07

"Clarified our message and marketing"
2018-09-07

“What I found staggered me”
2018-09-06

For the biz-curious platform specialists out there
2018-09-06

2018-09-06

Awards you too could win
2018-09-06

Wrong fuel doctor
2018-09-05

Spot the positioning problem in this picture
2018-09-05

More on the cutting edge of fitness
2018-09-05

"Daniel says it's the best place that he's ever seen"
2018-09-05

My wife tells it like it is
2018-09-04

More "CPA who can't sell" mailbag
2018-09-04

"Free Craigslist" mailbag
2018-09-04

"Burnt by a cheap dev"
2018-09-04

"Sorry, our legal team doesn't let us give case studies or quotes"
2018-09-03

More "Good ground game" mailbag
2018-09-03

"Ground game" mailbag
2018-09-03

"Pride" mailbag
2018-09-02

Long-term unemployed
2018-09-02

Free Craigslist
2018-09-02

"CPA who can't sell" mailbag
2018-09-02

Jedi mind trick
2018-09-01

Good ground game
2018-09-01

14,662 words
2018-09-01

Unmarked building
2018-08-31

"Not a good analogy" mailbag
2018-08-31

Moar "TODO list sabotage" mailbag
2018-08-31

Aging
2018-08-31

Walk of Life
2018-08-30

Not a good analogy
2018-08-30

Mental residue
2018-08-30

Knowing -> Doing
2018-08-30

"TODO list sabotage" mailbag
2018-08-29

More on high frequency publication
2018-08-29

High frequency publication mailbag
2018-08-29

3 challenges and 3 ideals
2018-08-29

"Them smokestacks reaching like the arms of God into a beautiful sky of soot and clay"
2018-08-28

"Slips me a hundred dollar bill says 'Charlie you best remember who your friends are'"
2018-08-28

Followup to "The seeds of its own destruction"
2018-08-28

A simple ordered list
2018-08-28

" Unusual and Highly Specialized Practice Areas"
2018-08-27

The seeds of its own destruction
2018-08-27

"Really good information in return for basically nothing"
2018-08-27

Persona non curamus
2018-08-27

Trusting yourself
2018-08-26

Talking about features, not benefits
2018-08-26

Monkey Butt
2018-08-26

Airbrushed tee shirts and junky souvenirs
2018-08-26

"Thousands of dollars worth of egg on their face"
2018-08-25

I’ll never make the 40 under 40 list
2018-08-25

Misinformation
2018-08-25

Demonstrating a demonstration
2018-08-25

An unreasonable obsession
2018-08-25

Trivial but disastrous design changes
2018-08-24

Eyes staring back at you from the darkness
2018-08-24

Can't we all just get along?
2018-08-24

The iron lung and the platform doomsday clock
2018-08-23

The AI race
2018-08-23

Reasons for optimism
2018-08-23

Aging followup
2018-08-23

The real reason
2018-06-04

The broom and the vacuum cleaner
2018-06-01

Would-be specialists interested in mission-driven orgs
2018-05-31

Would you pay someone else to think for you?
2018-05-30

Selling advice was the weirdest thing
2018-05-29

New version of https://1pageleadgen.site
2018-05-28

An interesting market position
2018-05-25

Acquineglected
2018-05-24

Independently wealthy
2018-05-23

It was so unremarkable
2018-05-22

It's a Friday kind of Monday
2018-05-21

Cultivating confidence
2018-05-18

What a relief!
2018-05-17

Competition week, part 3
2018-05-16

Competition week, part 2
2018-05-15

Competition week, part 1
2018-05-14

Grab bag Friday
2018-05-11

Did Mother Teresa fear competition?
2018-05-10

He is actually 6'5, with the afro 6'9, pretty good dribbler
2018-05-09

List member success story
2018-05-08

Some new additions to http://specializationexamples.com
2018-05-07

Watching the tape-part 4
2018-05-04

Watching the tape-part 3
2018-05-03

Watching the tape week-part 2
2018-05-02

Watching the tape--week 1
2018-05-01

Watching the tape
2018-04-30

The MVP of market research
2018-04-27

Basic geometry
2018-04-26

Did you do something to your hair?
2018-04-25

Becoming known for something
2018-04-24

The most important word in a positioning statement
2018-04-23

The most important word in a positioning statement
2018-04-20

Lots of ideas about specialization and marketing swirling around
2018-04-19

Results not typical
2018-04-18

Questions you don't know the answers to
2018-04-17

What is marketing?
2018-04-16

What the heck is pre-marketing?
2018-04-13

Turkey mating season
2018-04-12

Quick heads up about a significant discount
2018-04-11

Some charts and a link
2018-04-10

"It's like the anniversary of a good marriage gone bad"
2018-04-09

Where do you have good access?
2018-04-06

How many clients did you work with over the last year?
2018-04-05

Having more interesting things to say
2018-04-04

More on risk tolerance
2018-04-03

Woot!
2018-04-02

This is the budget we need to do this right
2018-03-30

Moving the needle for your clients
2018-03-29

I'm really enjoying learning from you
2018-03-28

PUSHBACK Re: pretty great USP email
2018-03-27

Selective attention
2018-03-26

Pretty great USP
2018-03-23

The further you get from hourly billing
2018-03-22

The means by which expertise is cultivated
2018-03-21

Contraction in the iOS / macOS conf space
2018-03-20

What's your favorite guitar solo of all time?
2018-03-19

Cooking the books
2018-03-16

The hardest thing is actually leaving
2018-03-15

Focus on outcomes
2018-03-14

50% don't practice anymore
2018-03-13

Danielle talks about having a "thing" to promote
2018-03-12

Having a *thing* to promote
2018-03-09

Repeatability
2018-03-08

Let's talk about risk, baby
2018-03-07

The risk profile bottom line
2018-03-06

3 to 5 facets of risk tolerance
2018-03-05

Why Sebastopol?
2018-03-02

A more nuanced view of risk tolerance
2018-03-01

What about the feast side of the feast-famine cycle?
2018-02-28

Risk tolerance
2018-02-28

Why a workshop?
2018-02-26

A coherent vision
2018-02-23

Begin with an end in mind
2018-02-22

The Germany Years
2018-02-21

The workshop outline
2018-02-20

The phlebotomist
2018-02-19

Your mom thinks your special. I do too.
2018-02-16

Rocket man
2018-02-15

More passive-ish income than I made in my first full time job out of college
2018-02-14

The easy way and the hard way
2018-02-13

Risky business
2018-02-12

What employers need vs. what developers know
2018-02-09

A front row seat to overnight success
2018-02-09

Overnight success
2018-02-07

Eisenhower it
2018-02-06

Ride 'em on down
2018-02-05

Doomsday clock
2018-02-02

Now *which* way is north???
2018-02-01

Branding for booze
2018-01-31

Bootstrapping audience growth
2018-01-30

Freeloading is good
2018-01-29

Magic Johnson
2018-01-26

Generic, yet oddly familiar
2018-01-25

Bizarre airplane sign follow up
2018-01-24

Wut
2018-01-23

Do positioning changes mess up your site's SEO?
2018-01-22

Shower thoughts
2018-01-21

You know you're a nerd when...
2018-01-20

It smells like wood
2018-01-19

In the year 3030 everybody wants to be an MC
2018-01-18

Well THAT'S going to leave a mark, isn't it?
2018-01-17

Specialization vs. positioning
2018-01-16

The diagnostic chicken and egg problem
2018-01-15

Three Ways
2018-01-14

Search your feelings...
2018-01-13

Leaning out over your skis
2018-01-12

I try for 3 per day
2018-01-11

Puppetry!
2018-01-10

Cutthroat competition
2018-01-09

Happy New Year!
2018-01-08

Dries in one hour or less
2018-01-07

A jar of your own toenail clippings
2018-01-06

A ridiculous amount of confidence
2018-01-05

Forced me out of my comfort zone
2018-01-04

I need a crowd of people
2018-01-03

You polyglot you
2018-01-02

5 bad habits you've learned from HR departments
2018-01-01

The Portland bum store
2017-12-31

A more nuanced view of personality
2017-12-30

The unvarnished truth about information products
2017-12-29

"I've seen some ice cold summers"
2017-12-28

We're having a fire... sale!
2017-12-27

Groucho Marx on being a generalist
2017-12-26

More specialization examples
2017-12-25

Creativity vs. Automation
2017-12-25

Jerry Lewis: lean development before lean was cool
2017-12-24

Reporting back on the daily question
2017-12-23

Remember thin clients?
2017-12-22

Things you can't expect
2017-12-21

New TPC structure
2017-12-21

Specialization examples
2017-12-20

Might've been picking my nose
2017-12-19

Do you work at a SaaS (seed or Series A)?
2017-12-19

What business are you actually in?
2017-12-16

Overheard at the local coffee shop
2017-12-15

Steal this educational resource center
2017-12-14

Intentional differentiation
2017-12-13

Question
2017-12-12

Some inside baseball for ya
2017-12-11

Inventions
2017-12-10

You'll never be broke
2017-12-09

Specialization as "localization"
2017-12-08

Rocket maaaan, burning out his fuse up here alone
2017-12-07

In full, high-fidelity, stereophonic sound!
2017-12-06

There are two types of people
2017-12-05

Niched agencies win
2017-12-04

Hell's Angels
2017-12-03

The 85th Percentile
2017-12-02

Perfection is elusive
2017-12-01

"The Coming Software Apocalypse"
2017-11-29

The thing about whale clients
2017-11-28

"Vacation & Holiday Pay"
2017-11-27

Regulation leads to opportunity?
2017-11-26

Periodic PSA about business value
2017-11-25

Not Qualified
2017-11-24

Well that was easy
2017-11-23

Finding those top 20% buyers
2017-11-22

We'll take the premium option please
2017-11-21

DSMB on Getting Started in Training
2017-11-21

Maybe in Slidell I'll find my joy
2017-11-19

Losing my virginity
2017-11-18

E-peening
2017-11-17

Excuse me while I kiss this guy
2017-11-16

The critical mass of burritos
2017-11-15

Specialization from Day 1
2017-11-15

Knowing how vs. knowing why
2017-11-15

A Horizontal Expert Positioning Quandary
2017-11-15

Trust
2017-11-14

Rite Aid Super Computer
2017-11-14

My bucket list for you
2017-11-14

How do high-end retail salespeople know whether a customer is serious?
2017-11-14

Y'all are not short on ideas
2017-11-13

Specialization is two things
2017-11-13

Shameless self-promotion
2017-11-13

Let the hate flow through you
2017-11-13

Is that evidence?
2017-11-13

A 6-month fuse
2017-11-13

Why specialize?
2017-11-12

Tough love on outputs vs. inputs
2017-11-12

Specializing is hard but not this hard
2017-11-12

💓
2017-11-12

Moving upscale
2017-11-11

Moving upscale, part 2
2017-11-11

Location, location, location
2017-11-11

Let's be clear
2017-11-11

Is this a hole in the market?
2017-11-11

We have a world-class filing system
2017-11-10

The cheese stands alone
2017-11-10

Risky business
2017-11-10

Lemons behind the counter, redux
2017-11-10

A pretty good positioning statement
2017-11-10

The core paradox
2017-11-09

Some notes on positioning vs. specialization
2017-11-09

Lemons are behind the counter now
2017-11-09

Guerrilla market research
2017-11-09

Wanted: One Worthy Adversary
2017-11-08

This guy gets it
2017-11-08

The problem with tech startups
2017-11-08

Revisited: The Three problems with tech startups
2017-11-08

Niched agencies WIN
2017-11-08

"Fans along the front rows of matches often use profanity"
2017-11-08

Corpse at the bottom of my coffee cup
2017-11-08

The date of your own death
2017-11-07

My wife has brass balls
2017-11-07

Brownwater rafting
2017-11-07

Strong differentiator #9: Unique IP
2017-11-06

Strong differentiator #8: Help your client spend money more wisely
2017-11-06

Strong differentiator #7: provide additional resources
2017-11-06

Strong differentiator #10: pricing
2017-11-06

Never meet your heroes
2017-11-06

Strong differentiator #6: Say no to bad ideas
2017-11-05

Strong differentiator #5: provide better advice
2017-11-05

Strong differentiator #4: upgrade project goals
2017-11-05

Strong differentiation #3: easier to work with
2017-11-05

Strong forms of differentiation
2017-11-04

Strong differentiation #2: reduce risk
2017-11-04

Strong differentiation #1: be faster
2017-11-04

Weak forms of differentiation
2017-11-03

Meaningful differentiation
2017-11-03

$300 for a backpack !?!?
2017-11-03

Test: Trigger link for TPC evergreen promotion
2017-11-02

KaBoom!
2017-11-02

2,400 rusty screws
2017-11-02

Two interesting things about the New York Times
2017-11-01

Hawks have to hunt even when it rains
2017-11-01

Funky hummus
2017-11-01

The language of Eden
2017-10-31

Inappropriate power frames
2017-10-31

75-Year-Old Texas Woman Flies Through Tornado in Bathtub, Lands in Woods Unharmed
2017-10-31

Wild Ox Moan
2017-10-30

Maysure
2017-10-30

It's not really there
2017-10-30

Three things that will transform your business
2017-10-29

The magic of positioning
2017-10-29

Sometimes a song...
2017-10-29

One kick...
2017-10-29

Forty large
2017-10-29

An F-150 with a New Engine on it
2017-10-29

What's the worst that could happen?
2017-10-27

Specializing With Little or No Relevant Proof
2017-09-01

Some Useful Links for You to Get Started
2017-08-30

Non-creepy love for Philip at 9:01 am EST
2017-07-03

"Wouldn't I be lying if I said I had that kind of expertise?"
2017-07-02

Growing a beard
2017-07-01

The size-speed illusion
2017-06-30

Being Michael Jordan
2017-06-29

Impulse buy
2017-06-28

It's bigger on the inside
2017-06-27

"clothed in smoke like those vaporous beings in regions beyond right knowing"
2017-06-26

2 weeks with a sheet of plastic taped over where the window *should* go
2017-06-25

...Also Expert Shoe Repair
2017-06-24

Vision vs. misssion
2017-06-23

This is a call to action
2017-06-22

"He is no different than you or I"
2017-06-21

Makes my blood boil
2017-06-19

Fourplay
2017-06-18

The low-hanging fruit of freelancing
2017-06-17

Being a NAME
2017-06-16

Google search 'Rails Security Expert' -> booked the first flight to hire you guys
2017-06-12

Sample size needed for original research?
2017-06-03

Strong differentiation #1: be faster
2017-05-31

Weak forms of differentiation
2017-05-29

Meaningful differentiation
2017-05-27

Two mysteries centered on The New York Times
2017-05-23

Please kick me
2017-05-18

Learn about IRL teaching as lead-gen
2017-05-13

These three things will transform your business
2017-05-11

A day in the life of a rapper
2017-05-10

Positioning other than verticals?
2017-05-06

I owe you an apology
2017-05-05

Bat sheeeeit crazy
2017-05-04

The positioning beast with two backs
2017-05-03

Need your help with early stage man boob
2017-05-02

Same-day service
2017-05-01

The content paradox
2017-04-30

And THAT is why we can't have nice things...
2017-04-29

That's how much someone can love Black Sabbath
2017-04-28

Ouch, my neck!!
2017-04-27

Not *another* course...
2017-04-26

Building it up, one layer at a time
2017-04-25

Isha's "Positioning Eureka Moment"
2017-04-24

Martin's "Positioning Eureka Moment"
2017-04-23

Acid in the vaseline
2017-04-22

Your Positioning Eureka Moment
2017-04-21

I'll make a marketer out of you yet!
2017-04-20

A year of narrowing down
2017-04-19

"Young people are just smarter"
2017-04-18

The Bedouins have the longest fingers
2017-04-17

[PAP] Reminder: Want help improving your positioning or lead generation?
2017-04-16

A few webinar data points
2017-04-15

Well *that* didn't work...
2017-04-14

I live the kind of life most men only dream of
2017-04-13

A Market "Pentest"
2017-04-13

Woooooah Nellie!!
2017-04-12

The "Oregon Coast Roof"
2017-04-11

[PAP] Want help improving your positioning or lead generation?
2017-04-10

[PAP] Reminder: 2 open seats
2017-04-09

Living in the moment
2017-04-08

[PAP] 2 open seats now
2017-04-07

World record holder for changes in positioning?
2017-04-06

[PAP] 2 open seats now
2017-04-05

"It's just spam really"
2017-04-04

Want to level up your outbound/research effectiveness?
2017-04-03

He's taller than he looks online
2017-04-02

[PAP] 2 open seats now
2017-04-01

Sometimes you just need a break
2017-03-31

Nights in White Satin
2017-03-30

Shaken down by the Federales!
2017-03-29

Born during a meth lab explosion
2017-03-28

Eat your greens, but only if you're a man
2017-03-27

My 35 minutes of fame
2017-03-26

Please don't buy TPM if...
2017-03-25

Does asking for a low rate today lock me into that rate long-term?
2017-03-24

The "Uber Skill"
2017-03-23

Hungry people don't stay hungry for long
2017-03-22

The micro-milestones of traction
2017-03-21

[PAP] One more participant story...
2017-03-20

The last Chase ATM
2017-03-19

[PAP] One seat open
2017-03-18

Uh oh... only $10 Billion spent on baccarat in 2015
2017-03-17

DIY tattoos
2017-03-16

You paid HOW MUCH for those headphones?
2017-03-15

USB vs. SPDIF - A lesson about consulting service buyer sophistication
2017-03-14

Last call for positioning workshop
2017-03-13

It's safer than farting during laser surgery
2017-03-12

Your refund
2017-03-11

I'm not that... *strong* a skydiver
2017-03-10

Let's get this medical waste *transported*
2017-03-09

Sellin' to a horizontal market
2017-03-08

Lane splitting
2017-03-07

That's *one way* to plan for retirement
2017-03-06

That's hardcore, man
2017-03-05

Yeah, yeah, *everybody* says that...
2017-03-04

There’s always some killin’ you got to do around the farm
2017-03-03

The 138th most expensive film ever
2017-03-02

The Ric Ocasek factor
2017-03-01

Finding clients with problems...
2017-02-28

"We need some help. Can I call you?"
2017-02-27

My secret past with Reddit
2017-02-26

Gettin' horizontal
2017-02-25

Audio on market validation
2017-02-24

Drilling a well by the foot
2017-02-23

Shut it down... email is dead
2017-02-22

The 7 rate multipliers
2017-02-21

My secret ritual for dealing with stress
2017-02-21

Things will get better any day now
2017-02-20

ALL Y'ALL ARE WRONG!!!
2017-02-19

Tell me... what's wrong with a little grind and bump
2017-02-18

You don't have to be on the blogging treadmill
2017-02-17

Dating Apu Nahasapeemapetilon
2017-02-16

Repetition
2017-02-15

Marketing doesn't have to suck
2017-02-14

Was 9-11 a conspiracy?
2017-02-13

Heat + pressure = results
2017-02-12

Posi-Trac rear end
2017-02-11

[DSMB] Recording of Email Marketing Mindset briefing
2017-02-10

How much hate mail do YOU get?
2017-02-09

Broke, stranded, and desparate
2017-02-08

You don't have to outrun the bear...
2017-02-07

A natural calmness spreads through your body...
2016-12-27

Well, that's one way to drill a hole!
2016-12-26

Value pricing in tricky situations
2016-12-25

That not-so-fresh feeling in your mouth...
2016-12-24

Hermit crab shell sizing
2016-12-23

The 4-person email marketing mindset squad attacks!
2016-12-22

Thinking about getting a face tattoo
2016-12-21

You big fat SPAMMER, you!
2016-12-20

You are a lot like a supermodel
2016-12-19

Is positioning an Agile or Waterfall process?
2016-12-18

Mexikhan
2016-12-17

An unforgettable dentist visit
2016-12-16

Blackmail!
2016-12-15

African choice foods & beauty supplies
2016-12-14

Adult crack baby
2016-12-13

Good feeling of oneness with cup rubber
2016-12-12

Freelancers' Show Pirate Radio Edition
2016-12-11

Getting rid of the $7,000-dollar sofa
2016-12-10

F-bombs and marketing
2016-12-09

Viking Hand
2016-12-08

Positioning, The Olympics, and Bruce Jenner
2016-12-07

Learn the basics of effective outbound marketing
2016-12-06

Those idiots at the other end of the political spectrum
2016-12-05

Can I have a discount?
2016-12-04

The case against inbound marketing
2016-12-03

Roots, Rock, Reggae
2016-12-02

Man, I need to change my diet!
2016-12-01

Heart attack
2016-11-30

Woke up in a cold sweat again...
2016-11-29

A clever lead generation campaign
2016-11-28

Proof train recap
2016-08-11

Proof train car #9: Specialization
2016-08-11

Proof train car #8: third-party proof
2016-08-11

Proof train car #6: Fight the power
2016-08-11

Proof train car #5: specificity
2016-08-11

Proof train car #4: the mechanism
2016-08-11

Proof train car #3: the guarantee
2016-08-11

Positioning a rock and roll band
2016-08-11

Poof train car #7: Acknowledge weakness
2016-08-11

If the only tool you have is a hammer...
2016-08-11

How to make me wake up in a cold sweat
2016-08-11

How do you use specificity if your client has no data?
2016-08-11

How do you market to those 10 companies?
2016-08-11

How big is the apps market?
2016-08-11

Gettin sideways
2016-08-11

Developer on Fire
2016-08-11

Balance
2016-08-11

A reader question about guarantees
2016-08-11

You missed the *real* message, Philip!
2016-07-18

Why you need to repeat yourself via email
2016-07-18

What's your "single"?
2016-07-18

Tap into your inner Ignaz Semmelweis
2016-07-18

Scheduling your heartburn
2016-07-18

Riding the proof train
2016-07-18

PROOF
2016-07-18

Proof train car #2: the demonstration
2016-07-18

News robots
2016-07-18

Even I won't stoop that low...
2016-07-18

Curve ball
2016-07-18

Angioplasty and you
2016-07-18

Why buy a cow when you can get the milk for free?
2016-06-29

What Jerry Springer can teach you about positioning
2016-06-29

What about The Olds?
2016-06-29

The math behind market sizing
2016-06-29

Sorry, your GPA is too low for this position
2016-06-29

Sorry, this link is not authorized
2016-06-29

Singing on key
2016-06-29

Mutt Lange is my spirit animal
2016-06-29

I need a nickname...
2016-06-29

I don't want no part of your tight-ass country club
2016-06-29

How many battles to fight at once?
2016-06-29

Get a *mint* for that garlic breath!
2016-06-29

Feeling the nickname love
2016-06-29

Don't underestimate how lazy your clients are
2016-06-29

Bring the PARTY to your next event!
2016-06-29

Things fall apart
2016-06-02

The "how many are there game": digital agencies
2016-06-02

Another mega-successful startup takes my advice
2016-06-02

7 ways that narrowing your market position is like getting your first nose hair trimmer
2016-06-02

Would you like to look under the hood of my email list?
2016-05-28

Ya' just have to know where to look for it!
2016-05-27

"I hate all my previous clients"
2016-05-26

This absolutely *prints* money
2016-05-25

Excellent references available upon request
2016-05-24

Three things I like about internet marketers
2016-05-19

"He shot himself in the leg. Twice..."
2016-05-18

PROFESSIONAL CLEANING OF BEER TAPS AND LINES IN WA
2016-05-16

A good week vs. a great year
2016-05-16

Don't be a Red Kernodle
2016-05-14

Meet me downstairs?
2016-05-13

Just bypass the factory solenoid!
2016-05-12

Sherlock Holmes on specialization
2016-05-11

A Sermon About Email Marketing for Independent Consultants (and Freelancers)
2016-05-04

Password cracking, farts, and $10k week rates
2016-03-23

Rock and roll hair & a full pipeline
2016-03-19

What if "the rules" didn't apply to you?
2016-03-18

Teaching as the mouth of your MVF
2016-03-02

12 Lead Nurture Emails
2016-02-17

The Ideal Service Description Page
2016-02-03

Lead Magnet Options
2016-01-20

A Minimum Viable Funnel (MVF)
2015-12-02

What Is An Educational Resource Center?
2015-11-25

The Journey From 121 to 1,016 List Subscribers
2015-09-26

CTA-able Content Marketing
2015-09-05

3 Content Marketing Ideas For the Time-Constrained Dev Shop
2015-08-21

The True Purpose of Content Marketing Might Surprise You
2015-07-09

The success is in the plan
2015-07-09

The #1 problem with content marketing
2015-07-09

More content, less writer's block
2015-07-09

Demonstrating expertise
2015-07-09

Is Positioning Professional Services Different Than Products? Al Ries Explains.
2015-07-04

Can you build a list even if you have NOTHING to say?
2015-06-30

Content Marketing: The Success Is In the Plan
2015-06-06

The WordPress Plugins I Use For a Lead-Generation Website and Why
2015-05-20

A Suggested Interview Question List for Content Marketing Articles
2015-05-17

A Survey Format for Discovering Expensive Problems
2015-05-14

The Education-Based Content Marketing Resource Guide
2015-05-12

Resurrect Your Blog
2015-03-27

Nick Hance on Managing Risk in Software Projects
2015-03-27

Kill Your Blog
2015-03-27

Keith Perhac on Building Your Consultancy's Authority
2015-03-27

Jonathan Stark on The Key to Building Authority
2015-03-27