SODA study

This recent research, from The Digital Society (SoDA), might be relevant to some of y’all: https://www.dropbox.com/s/7eow15537tpb1ky/SoDA%20Study_2020%20Outlook%20and%20Agency%20Readiness.pdf?dl=0

I’m thinking it might be relevant because I some some of you subcontract to dev shops or agencies.

Bear in mind that as a group, agency owners lean towards optimism. As I look at this report’s numbers, I’m downrating some of them by 20% — maybe 30% — to adjust for that optimism bias.

That link again: https://www.dropbox.com/s/7eow15537tpb1ky/SoDA%20Study_2020%20Outlook%20and%20Agency%20Readiness.pdf?dl=0