I came across this amazing news item:—According to KSLA, 75-year-old Charlesetta Williams was watching television with her son on Saturday when the twister approached her home. They then raced to the bathroom and hid under a blanket in the tub for shelter, a choice that proved to be wise.“A woman inside took shelter in a bathtub and the tornado lifted the tub out of the home and deposited it in the woods with the woman still in the tub but the woman was not injured.”From Williams’ point of view, however, it’s a much simpler story.“I wasn’t looking. I was under that quilt,” Williams told KSLA. “I’m a tell you I don’t wanna ride now through another one.”—That’s exactly how I feel about my first 5 years working for myself.The first 2 years were actually pretty good.I was speaking with John and Jonathan, hosts of the WP-Tonic podcast, yesterday. Jonathan mentioned the “2 year burnout” syndrome, where he sees WordPress freelancers pretty consistently get burnt out on freelancing after about 2 years.Yep… that’s how it worked for me. I didn’t get burnt out per-se, but I hit a ceiling after about 2 years.I just couldn’t figure out how to find good clients, and I couldn’t figure out how to earn more than about $70k/year gross.The next 3 years were pretty crappy for me. I got increasingly frustrated with the “bill more hours” treadmill combined with my inability to keep my pipeline of future opportunities filled.I’m a tell you, I don’t wanna ride now through another three years like that.For me, the idea that specializing my marketing (and subsequently my business) was the way out of the “self-employment struggle twister” was counterintuitive at first, but when I made it through the emotional struggle around that idea and actually applied it, it dramatically improved my business. I believe it can do the same for you: http://thepositioningmanual.com.Here’s to you escaping the “self-employment struggle twister”,-P
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