A coherent vision

Philip Morgan

I woke up from the dream state this morning and the following sentence was rolling around inside my head:Guitar players owe the rest of us some kind of coherent vision of the way things really are.What does this mean for your business?Nothing. Dreams can be strange non-sequiters, can't they?I ask everyone who joins my list the same question:What would success look like for your business?I'm asking folks to define what their dream for their business is.I get a range of responses, but without a doubt the most frequent response goes something like this: "A clear focus and a solid pipeline of opportunity."I don't think this dream is out of reach for anybody who is willing to work at it and be flexible about certain things. I think it takes most people at least a year to make meaningful progress towards this dream, and more often about 2 years to really feel like you've changed things.While I'm sure there are edge cases where someone cultivates a solid pipeline of opportunity without a clear focus, figuring out the focus thing first makes the pipeline piece significantly easier.Get started figuring out the focus thing here: http://thepositioningmanual.com-PWant help improving your positioning or marketing? I offer a small group program to help you do exactly that: http://positioningacceleratorprogram.comI work with people 1-on-1. If you're interested in learning more, follow this link: /11-retainer/Know a self-employed software developer who might benefit from specialization? Send 'em this free gift! Details here --> /referrals/