A day in the life of a rapper

I want you to know a few things about this months’ Dev Shop Marketing Briefings guest:

There I was. A 21-year old dorky ass white kid in way-too-baggy pants waiting for my first appearance at the Whisky-A-Go-Go on the world-famous Sunset Strip.

I rehearsed my lines frantically so I wouldn’t forget a single word. And my rap lyrics are *dense.* (think Aesop Rock dense)

Two drinks. Check. Relaxed yet amped. Check.

As I waited in the wings for the promoter to announce my band, she does something unexpected. She calls her twin sister up to the stage and they each light a candle.

The tone becomes way too serious. WTF is going on.

She takes three steps back on stage so she’s just under the 10-foot-wide American flag. Then she does it.

The date is September 14, 2001. She begins singing the National Anthem a cappella in honor of the lives lost.

It was the worst opening act you could imagine. It absolutely killed the energy in the room…

Two minutes later they’re done and she says “And now, Sketchy Randoms have come to rock the house with some acoustic, party-rockin’ hip-hop. Enjoy!”


And that’s a day in the life of a rapper.

That story is from this month’s Dev Shop Marketing Briefing (DSMB) guest speaker Liston Witherill.

I’m going to see if I can challenge Liston to a rap battle to start his presentation off. 🙂

Seriously though… Liston is going to talk about using teaching as a way to generate leads.

I’ve had great success with that lead-gen technique online using podcasts, but I kind of flopped the one time I tried it IRL (wrong audience I think).

Liston, on the other hand, has had great success using IRL teaching to generate great leads for his small digital marketing agency Good Funnel.

At 10m Pacific time on Wednesday, January 25th, he’s going to spend 30m teaching you how to do the same, then up to 60m answering your questions live, live, all the way live.

As usual, I’m going to record this event and publish it to https://philipmorganconsulting.com/dev-shop-marketing-briefings/

So if you’re just going to register and not actually attend, then don’t register at all. Just watch the recording instead.

If you’re going to register, attend, but not actually ask some good questions after Liston’s presentation, then don’t register. Just… watch the recording instead at your leisure while you’re using the bathroom or something and spend that 90 minutes on the 25th working on your business instead.

But if you are going to register, actually attend, and actually ask some freaking great questions, YOU ARE CORDIALLY INVITED TO DO EXACTLY THAT!!!

Register here: https://zoom.us/webinar/register/19cfc22939dc41cf7c24e00bf0acd2b8

Follow through on your registration by showing up and asking questions or risk being on Santa Philip’s “naughty list”.

Word to your mother,
# Quick SEO upgrade

Recently I put together a 7-part email course that speaks to many of the issues you’ll face as you become a self-made expert. A significant theme of this email course is that many of us enter the world of consulting through the side door, meaning we’re not handed the credibility we need as a result of parachuting out of a job at a big consulting firm; instead we have to build that credibility (and the underlying expertise) ourselves. Sign up here:

    Related resources:

    Explore concepts around vertical specialization in related posts: