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A Horizontal Expert Positioning Quandary

November 15, 2017

If you have expertise in a specific problem, how do you find your clients?That’s the question I dive into in this 20m episode of The Consulting Pipeline Podcast: http://consultingpipelinepodcast.com/35Talk to you soon,-P

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Specialization from Day 1
Knowing how vs. knowing why

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Outcome: Deeper expertise in the business; more authority in the market.
Method: Structured challenges and experiential learning.

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