I frequently interview my clients in order to produce articles and big 'ole series of educational content that attract leads and build trust.This is the question list I usually use:

Background/Setup

• What do things look like today for the reader that needs the help this article will deliver?
• Why is the problem this article addresses commonplace?
• What is the history of the status quo behind the problem this article is addressing?
• What benefit will the reader get from taking the action this article recommends?
• If readers took this article's advice to heart & fully implemented it, what would things look like?
• What resistance would arise for the reader implementing this article's advice?

The Advice

• What is your advice for solving the problem this article is addressing? Specifically:
• Where should readers start?
• What order should they tackle issues in?
• What should they do at each step?
• What challenges will arise with each step?
• When will they know it's time to move to the next step?
• Are there any resources that readers can use to make each step easier/more successful? Don't forget other articles you've written if they're relevant.

Conclusion

• Is there any parting advice you'd leave the reader with?
• Is there any way you like to summarize this issue for people in your work?
• Are there any next steps in the bigger picture this article leads to?