Aging

The Oxford English Dictionary defines aging as “the process of discovering new pet peeves you never knew you had.”

I’m kidding, of course. But ain’t it kind of true?

Certain kinds of pet peeves can make for compelling content marketing. Real quick, when I say “content marketing”, I mean anything you write, speak, record, or publish for the purposes of connecting and building trust with prospective clients. It doesn’t have to be just 1500-word articles or interesting infographics or informative screencasts. It can be any/all of those or more than just those things.

Anyway, who cares about your pet peeves?

Well, it depends on what they are, but if some of them have a meaningful relationship to the results you get for your clients, it’s likely some of your potential clients care about them.

Now here’s where I might have to break your heart a little bit. I didn’t include the word meaningful above just for fun. Any pet peeve you want to elevate into polarizing content needs to be meaningful in the context of moving the needle for your clients. 

For example, is React vs. Angular meaningful in the context of moving the needle for your clients? That depends on lots of things. It might be meaningful, or it might be a distraction; a trivial decision that’s best delegated to someone who is not trying to move the needle for the business. Tabs vs. spaces? I don’t know for sure, but I think the connection between that and moving the needle for clients is distant at best.

So that’s the first question: which of your pet peeves have a meaningful relationship to the results you get for your clients? 

-P