When I was a kid, Myrtle Beach was defined in my mind by endless shops selling airbrushed tee shirts and junky souvenirs, miniature golf courses, full sized golf courses (more per-capita, IIRC, than any other place), and the campground where my family went for affordable but fun vacations.
List member Karl Sakas sent this fun example of specialization: http://www.purpleologist.com/
Turns out, Myrtle Beach has at least one interesting store now! Things do change.
BTW, if you’re focused on trying to make your 10 to 100-person agency work better, maximize profits, or grow with less pain, do check out Karl’s services: https://sakasandcompany.com/about/karl-sakas/
If you’re celebrating Independence Day, have a good one and keep all your fingers intact!