DIY tattoos

Philip Morgan

I honestly can't tell if this is a joke or not:

About page for a personal DIY tattoo machine

In case it's too small to read, the text in the image above reads:

Personal Tattoo Machine aims to democratise the tattoo industry. It gives a tool used only by a limited group of people into the hands of enthusiasts who are seeking for an alternative and unique way to permanently mark their meaningful memories onto their skin.

I found out about it via a Facebook ad, which makes me think that it's at least an expensive joke but probably actually real. Do a Google search for personaltattoomachine if you want to see for yourself.

Professionals exist for a reason, don't they? :)

There are many reasons someone might hire a professional like you, but I think the three fundamental reasons are:

  1. Risk reduction
  2. Timeline acceleration
  3. Access to skills

I've ordered that list in descending order of value for most medium and large size clients. Your skills matter, but even more important is your ability to help clients achieve a result quickly, and even more importantly with minimal risk.

Of course, all three reasons are dependencies on each other. Without the right skills you can't reduce risk or accelerate completion.

When you start freelancing, it's entirely appropriate to focus mostly on your skills.

But as you progress in your career, shifting your focus to risk reduction and timeline acceleration makes your value proposition much more compelling for clients.

What are you doing to reduce risk for your clients?

If your dev shop got fewer than 10 leads last week, you need to take this free email course -->