Imagine this… Your current market position is generalist, but unlike many generalists you do get a few leads per year from your website (most get no leads at all from their site). You check analytics and verify that you get a non-trivial amount of organic search traffic, and since it is turning into leads for work you assume the search traffic is for relevant search terms.You decide you would like to specialize so you can develop a strong market position, but you are concerned that changing your website to match your new specialization will kill off that beneficial search traffic and deprive you of those leads you’ve been converting into clients.If that is a relevant question for you, then check out this new CPP podcast episode where Kai Davis provides the answer: http://consultingpipelinepodcast.com/072-PWant help improving your positioning or marketing? I offer a small group program to help you do exactly that: http://positioningacceleratorprogram.comKnow a self-employed software developer who might benefit from specialization? Send ’em this free gift! Details here –> https://philipmorganconsulting.com/referrals/
Insight for Indie Consultants
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