Johnny Cash’ backing band was called The Tennessee Three. They were arguably one of the greatest in country music history.They had an original member, named Red Kernodle, who played steel guitar.According to Wikipedia, “By 1955, Cash and his bandmates were in the Memphis studio of Sun Records, to audition for owner Sam Phillips. Kernodle was so nervous that he left the session, not wanting to hold back the group.”I am very familiar with how Red Kernodle must have been feeling when he quit. And I’d bet you know that feeling too.That feeling of, “eeeeh, I don’t know if this is going to be good enough for _______.”Good enough for your audience.Good enough for your clients.Good enough for “the world” to see.However… I’m also reminded of a quote from the German romantic poet known as Novalis.A hero is one who knows how to hang on one minute longer.What if Red Kernodle had hung on 1 minute longer?How different his life would have been! How many great opportunities would have come his way if he’d pushed through the discomfort!I believe that one of the best ways for you to get leads coming in is to get out there and teach your ideal clients something.Doing this involves a lot of “Red Kernodle moments” where you can either “hang on one minute longer”, or quit in the face of discomfort.Which are you going to do?And if you don’t have any moments where you’re tempted to quit, it’s probably because you’re not engaging in “productive discomfort”–things that are hard to do but push your business forward.Positioning your business as a specialist is one of those things. Learn how to do it in The Positioning Manual for Technical Firms at http://thepositioningmanual.com.
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